
Grand Red Gate

Grand Red Gate
Beijing Ershang Meat Food Group Co., Ltd. was established in 2019 and has a history that can be traced back to 1955. Its predecessor was the fifth meat joint processing plant in Beijing. In September 2019, Shounong Food Group implemented an absorption restructuring of Beijing Yueshengzhai Halal Food Co., Ltd. with Beijing Ershang Dahongmen Meat Food Co., Ltd. and established Beijing Ershang Meat Food Group Co., Ltd.
Ershang Meat Group currently has more than 5,000 employees, nearly 20 companies, and owns brands such as "Dahongmen", "Yueshengzhai" and "Muxiangyuan". Its main business includes pig breeding, pig slaughtering, meat products, and zhen The six major sectors of beef and mutton, international trade, and meat supply chain cover all types of meat products in pigs, cattle, sheep and poultry. The production link involves breeding, warehousing, processing, trade, sales, terminal distribution and other links, and is fully constructed from pasture to The entire meat industry chain of dining tables.
At present, Ershang Meat Group has 3 pig breeding enterprises; 8 pig slaughtering enterprises, 12 strategic cooperation and slaughtering and processing bases; 2 meat products production and processing bases; 1 halal slaughtering enterprise and 2 mutton processing bases; International There are 3 trade and distribution enterprises; 16 self-operated markets, 242 specialty stores, and 5 e-commerce platforms. Relying on its excellent product quality and huge sales network, the company's business has basically achieved its goal of being based in Beijing, radiating to Beijing, Tianjin and Hebei, and moving to the whole country.
Since the reorganization, Ershang Meat Group has actively responded to the adjustment of national policies, guided by the enterprise's "2+5" development strategy planning, and has formulated "accelerate the development of livestock breeding, strengthen pig slaughtering, and make meat bigger" around the development strategy of "six major sectors". Product processing, integration and development of the halal industry, steadily expand international trade, and intensively expand the meat supply chain" business idea. In 2019, based on the original breeding bases of Chicheng and Fengzhen, the breeding sector cooperated with Heilongjiang Shuanghe Farm to study the construction of a breeding base. The feasibility report of the 200,000 pig breeding project has been completed, land leveling, design plans, and environmental assessment. Reports are being promoted in an orderly manner. The preliminary work for the construction of Beijing pig breeding base has been started, and land such as Fangshan and Yanqing have been determined. The pig slaughtering sector has implemented the "going out" development strategy, achieving the strategic goal of national layout and purchasing nationwide, and supplying nearly 6,000 pigs in the Beijing market every day. The meat products sector actively expands sales channels, adding a number of large supermarkets and catering channels, and doubles sales revenue. The halal sector has successfully expanded the Chahar sheep production and processing base in Yinghuang Banner, Inner Mongolia to further ensure the supply of halal food. The international trade sector grasps the differences in domestic and foreign markets and expands the purchase volume of international trade. The business has expanded to more than 230 manufacturers in 19 countries in Europe, North and South America, and Oceania. With its good reputation, multiple manufacturers can make goods first and then make purchases.
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