Fjallraven Brand Ranking

Fjallraven

Jiangsu Finniss Outdoor Products Co., Ltd.

Industry： down jacket , Thin down jacket , Winter clothing , Wool pants , coat , Coat , Trench coat , bag , Backpack , Canvas bag , Luggage bag , Body bag , Men's down jacket , Men's coat , Men's leather jacket , Women's down jacket , Women's cotton clothing , Children's down jacket , Keychain , Sports waist bag , Outdoor clothing , Shock suit , Forwarding pants , Outdoor down jacket , Sports down jacket , Sunscreen clothing , raincoat , Parker service , Raincoat suit , Reflective raincoat , Waterproof toiletries , Long raincoat , Transparent raincoat , Patellar strap , Rainproof tent , Waterproof waist bag , Outdoor backpack , Mountaineering tent , Mountaineering suit , Mountaineering supplies , Hiking pants , Mountaineering bag , Outdoor charge pants , Coldproof clothing , Cotton coat and jacket , Skin clothing , Down jacket for middle-aged and elderly people , Goose down jacket , Duck down jacket , Middle-aged jacket , Camel lint cotton coat , Cotton suits for middle-aged and elderly people , Casual jacket , Casual Jacket , Casual cotton clothes , Korean style down jacket , Korean coat , Winter jacket , Plush cotton pants , Thick cotton coat , Sunscreen skin clothing , Outdoor casual pants , Fashionable down jacket , Cotton pants , Men's cotton clothing , Jacket , Down leather jacket , Down pants , Skin windbreaker , Cotton clothing , Leather down jacket , Short down jacket , Short jacket , Down vest , Jacket jacket , Down vest , Winter clothing , Children's down pants , Children's down jacket , Keep warm , Men's warm pants , Men's quick dry pants , Men's charge pants , Men's cotton jacket , Women's cotton jacket , Lei Feng Hat , Knitted hat , Outdoor equipment , Windproof clothing , Rainproof clothing , Sun protection fishing suit , Quick-drying pants , Quick dry shirt , Transparent sunscreen clothes , Sports jacket , Soft shell cap , PU waist bag , Casual backpack , Casual chest bag , Children's backpack , Children's handbag , Children's shoulder bag , Korean version of canvas bag , Cartoon backpack , Invisible waist bag , Anti-theft backpack , Anti-theft backpack , Canvas backpack , Outdoor travel bag , Camouflage backpack , All-match backpack , Men's canvas bag , Men's backpack , Backpack , Postman bag , Girls Vests & Waistcoats , Nursing Covers , PDA Bags & Cases , Wool/Nylon Fabric , Wool/Polyester Fabric , Animal Fur , Feather Gloves & Mittens , Woolen Gloves & Mittens , Limpet , Casual Sports Backpacks

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Fjallraven

Jiangsu Finniss Outdoor Products Co., Ltd.

If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.

Brand Introduction

The brand story of Fjällräven is derived from 1950. Founder by Mr. Åke Nordin, a 14-year-old boy from Örnsköldsvik, northern Sweden, is preparing to set out for a hike in the mountains.

Åke didn't like the popular backpack design on the market at that time. It had limited capacity and was loaded into a pear shape, which was uncomfortable to press on the back. Åke personally created a wooden frame, which improved the weight distribution of the weight on the back. After using this wooden frame, not only can the comfort of the carrying, but the weight that can be carried is also greatly increased.

This innovation is gradually helping more and more people have the opportunity to get close to nature. Once launched, this wooden frame design immediately attracted market attention and demand grew strongly. Until today, this design principle that bears the design to bear the weight is still widely used. The productized production of this wooden frame in 1960 marked the official operation of Fjällräven. Starting from a small basement in the northern Swedish city of Örnsköldsvik, starting with a wooden backpack frame, the Fjällräven brand has grown into a comprehensive professional outdoor leisure brand over 50 years, with a series of products such as backpacks, tents, sleeping bags and outdoor clothing. and services all over the world.

For more than 50 years since its establishment, the Fjällräven brand has always adhered to the brand's tradition: it is committed to providing innovative solutions for outdoor recreation and sports; it is committed to promoting outdoor activities to inspire people's enthusiasm to enter nature; it is committed to environmental protection and treating nature well. Today, Fjällräven's goal remains: to provide innovative solutions for those who love outdoor recreation.

The Swedish multinational group (Fenix Outdoor AB Publ) was founded in 1960. The company created its own brand Fjällräven (Arctic Fox). With the development of the company, it has successively acquired four world-renowned high-end outdoor brands, namely HANWAG, Swedish stove and lamp brand Primus, and American high-end outdoor equipment brand Brunton. In 1983, the company's shares were listed and traded on the Swedish Stock Exchange. In 2002, the company was renamed Fenix Outdoor AB Publ. Today, Feinais global sales network has spread to five continents around the world, and it has seven subsidiaries around the world, including Jiangsu Feinais Outdoor Products Co., Ltd.

FENIX OUTDOOR INC. was founded in May 2008. Its headquarters is located in Yangzhou, Jiangsu, a historic city of beautiful scenery. It is the seventh joint venture subsidiary of the Swedish multinational enterprise Fenix Outdoor AB Publ in the world, and the Beijing Marketing Center Mainly engaged in the promotion and sales of Fenix Group's brands in the Chinese market.