Casual Backpack Brand Ranking

Founded in Mexico in 1981, it focuses on natural/careful/considered/elegant leather goods brands, and a professional leather goods company integrating independent design, research and development, production, sales and brand promotion. The Scarecrow originated from ancient and mysterious Mexican lands, and its founder was a modern Mexican female painter. Freda loves the ancient culture of her country for life, and her costumes and dresses derived from national culture and folk art not only clearly mark her identity. After the 1980s, her works were recognized by countries outside Mexico, and she became a Hispanic woman printed on American stamps because of her achievements in painting and design. In 1981, Freda officially founded the "Mexican (Scarecrow)" brand. The main use of natural materials is the free style, simple, atmospheric, comfortable and elegant coexist, with distinct personal colors, reflecting the free and unruly life and the spirit of humanistic joy. It reflects the modern people's thoughts of returning to nature, pursuing personality, and their yearning for pastoral life. Company introduction: Shenzhen Scarecrow Leather Goods Co., Ltd. is a professional leather goods company integrating self-design, research and development, production, sales and brand promotion. Scarecrow leather goods were founded in 2004. Since the introduction of the "Scarecrow" brand, the company has adopted franchising as its brand development strategy. It currently has scarecrow flagship stores in first-class business districts, shopping centers, and pedestrian streets in provincial capitals, municipalities and medium and large cities across the country; and on e-commerce platforms Open direct flagship stores for women's bags, men's bags, and accessories to broaden e-commerce distribution and distribution channels. Through years of continuous marketing, brand maintenance and brand building, it has gained a good brand reputation, and its brand awareness has also ranked among the forefront of the domestic leather goods and luggage industry.

Mexican

Shenzhen Scarecrow Leather Goods Co., Ltd.

Founded in Mexico in 1981, it focuses on natural/careful/considered/elegant leather goods brands, and a professional leather goods company integrating independent design, research and development, production, sales and brand promotion. The Scarecrow originated from ancient and mysterious Mexican lands, and its founder was a modern Mexican female painter. Freda loves the ancient culture of her country for life, and her costumes and dresses derived from national culture and folk art not only clearly mark her identity. After the 1980s, her works were recognized by countries outside Mexico, and she became a Hispanic woman printed on American stamps because of her achievements in painting and design. In 1981, Freda officially founded the "Mexican (Scarecrow)" brand. The main use of natural materials is the free style, simple, atmospheric, comfortable and elegant coexist, with distinct personal colors, reflecting the free and unruly life and the spirit of humanistic joy. It reflects the modern people's thoughts of returning to nature, pursuing personality, and their yearning for pastoral life. Company introduction: Shenzhen Scarecrow Leather Goods Co., Ltd. is a professional leather goods company integrating self-design, research and development, production, sales and brand promotion. Scarecrow leather goods were founded in 2004. Since the introduction of the "Scarecrow" brand, the company has adopted franchising as its brand development strategy. It currently has scarecrow flagship stores in first-class business districts, shopping centers, and pedestrian streets in provincial capitals, municipalities and medium and large cities across the country; and on e-commerce platforms Open direct flagship stores for women's bags, men's bags, and accessories to broaden e-commerce distribution and distribution channels. Through years of continuous marketing, brand maintenance and brand building, it has gained a good brand reputation, and its brand awareness has also ranked among the forefront of the domestic leather goods and luggage industry.

Karayan, founded in 1996, is a group luggage enterprise with multiple independent intellectual property rights and integrating design, production and sales. The enterprises are divided into Shanghai Karayang Luggage Co., Ltd., which focuses on design and marketing, Zhejiang Karayang Business and Leisure Products Co., Ltd., which focuses on production and manufacturing, and Jiangsu Karayang Business and Leisure Products Co., Ltd. It is a professional luggage research and development, production and sales enterprise, and its product line covers business, schoolbags, leisure, travel, shoulder, outdoor mountaineering, trolley boxes and other fields. Brands under the Group BYfree BYfree--work hard and live happily! Kara Sheep- Let's set off happily together! Raccoon Kara----YOUNG&FUNNY Litexibo momogirl---Peach Girl

Carany

Zhejiang Karajan Group Co., Ltd.

Karayan, founded in 1996, is a group luggage enterprise with multiple independent intellectual property rights and integrating design, production and sales. The enterprises are divided into Shanghai Karayang Luggage Co., Ltd., which focuses on design and marketing, Zhejiang Karayang Business and Leisure Products Co., Ltd., which focuses on production and manufacturing, and Jiangsu Karayang Business and Leisure Products Co., Ltd. It is a professional luggage research and development, production and sales enterprise, and its product line covers business, schoolbags, leisure, travel, shoulder, outdoor mountaineering, trolley boxes and other fields. Brands under the Group BYfree BYfree--work hard and live happily! Kara Sheep- Let's set off happily together! Raccoon Kara----YOUNG&FUNNY Litexibo momogirl---Peach Girl

The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.

Patagonia

Patagonia, Inc.

The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.

Archaeopteryx was founded in Vancouver, British Columbia, Canada in 1989. Some of the production of affiliated products has been moved to New Zealand, Vietnam and China, but the company's headquarters, design rooms and main production workshops are still in Vancouver, and its products are mostly used in Rock climbing, hiking and other activities. Its headquarters, design studio, and main production lines in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Its products are mainly involved in hiking, climbing and ice sports. Archaeopteryx is known for its passion and commitment to design, craftsmanship and performance. Unique manufacturing processes create trusted technical products that perform well in extreme environments. Archaeopteryx has its own factory in a unique geographical location focusing on products, polishing details and performance. In the coastal mountains behind the headquarters and design center, the Archaeopteryx team has passed product testing to create a technology that is fit, durable and high-performance. Amer Sports Corporation (hereinafter referred to as Amer Sports Corporation), a parent company of "Architecture Birds", is a Finnish company headquartered in Helsinki. It was founded in 1950 and was an industrial company in the early years. It began to develop its sports business in 1974. It is currently a sports product. Multinational corporations for production and marketing. On February 25, 2019, Anta Sports announced that the offeror of the acquisition of Amer Sports Corporation, the parent company of "Archaew Bird", had received the necessary approval from the Federal Economic Competition Commission of Mexico for completing the offer. At this point, the consortium led by Anta has obtained all official approvals required to acquire Finnish sports brand Amer Sports.

ARC'TERYX

Amer Sports Trading (Shanghai) Co., Ltd.

Archaeopteryx was founded in Vancouver, British Columbia, Canada in 1989. Some of the production of affiliated products has been moved to New Zealand, Vietnam and China, but the company's headquarters, design rooms and main production workshops are still in Vancouver, and its products are mostly used in Rock climbing, hiking and other activities. Its headquarters, design studio, and main production lines in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Its products are mainly involved in hiking, climbing and ice sports. Archaeopteryx is known for its passion and commitment to design, craftsmanship and performance. Unique manufacturing processes create trusted technical products that perform well in extreme environments. Archaeopteryx has its own factory in a unique geographical location focusing on products, polishing details and performance. In the coastal mountains behind the headquarters and design center, the Archaeopteryx team has passed product testing to create a technology that is fit, durable and high-performance. Amer Sports Corporation (hereinafter referred to as Amer Sports Corporation), a parent company of "Architecture Birds", is a Finnish company headquartered in Helsinki. It was founded in 1950 and was an industrial company in the early years. It began to develop its sports business in 1974. It is currently a sports product. Multinational corporations for production and marketing. On February 25, 2019, Anta Sports announced that the offeror of the acquisition of Amer Sports Corporation, the parent company of "Archaew Bird", had received the necessary approval from the Federal Economic Competition Commission of Mexico for completing the offer. At this point, the consortium led by Anta has obtained all official approvals required to acquire Finnish sports brand Amer Sports.

Dakine is an extreme sports equipment brand from the United States, founded in Hawaii in 1979. Later, Dakine moved its headquarters to Oregon. The brand mainly produces related equipment for surfing, skiing, skateboarding, and cycling, including clothing, shoes and hats, bags and various accessories. Dakine's outdoor sports backpacks and gloves are known for their high-quality and stylish styles, and are the leading brand in this field. Its product line is mainly backpacks, protective gear, gloves, clothing, accessories, etc. Its design is also mainly aimed at competitive competition events to meet the greatest demand elements. For example, Dakine Men's Scout Series Ski Gloves, which use professional waterproof and breathable materials, and a good styling design, are essential gloves for outdoor skiing.

Dakine

Weiju (Shanghai) Trading Co., Ltd.

Dakine is an extreme sports equipment brand from the United States, founded in Hawaii in 1979. Later, Dakine moved its headquarters to Oregon. The brand mainly produces related equipment for surfing, skiing, skateboarding, and cycling, including clothing, shoes and hats, bags and various accessories. Dakine's outdoor sports backpacks and gloves are known for their high-quality and stylish styles, and are the leading brand in this field. Its product line is mainly backpacks, protective gear, gloves, clothing, accessories, etc. Its design is also mainly aimed at competitive competition events to meet the greatest demand elements. For example, Dakine Men's Scout Series Ski Gloves, which use professional waterproof and breathable materials, and a good styling design, are essential gloves for outdoor skiing.

Bellroy focuses on minimalist and functional backpacks, designed with premium materials and thoughtful features.

Bellroy

Bellroy Pty Ltd

Bellroy focuses on minimalist and functional backpacks, designed with premium materials and thoughtful features.

Originated in 1970, under the US VF Company, it is committed to mid-to-high-end brand promotion, focusing on the production and sales of solid and durable capsules and equipment. EASTPAK is an American luggage manufacturing brand, a professional closure and equipment brand. The first to combine the tough DuPont patented fabric Codura with a backpack, greatly improving its durability and value. In addition, it has also absorbed well-known trendy designers from many countries to launch joint series, constantly challenging various colors. And innovative patterns have captured countless teenagers. It is a brand under VF, one of the largest clothing companies in the United States, as well as many famous brands (such as THE NORTH FACE, Vans, LEE, NAUTICA, and JanSport). Nowadays, Europe has become the most popular region for EASTPAK; in North America, Japan and South Korea, EASTPAK has also become the choice of travelers, sports enthusiasts and fashionists. In recent years, EASTPAK has sponsored a large number of Korean TV series to make the EASTPAK used by some celebrities have become extremely high Popularity. The official price of EASTPAK classic backpack is between 50-100 euros. VF company mainly promotes JanSport as a mid-to-low-end backpack brand, while EASTPAK is positioned at the mid-to-high-end. Shanghai Yunjin Brand Management Co., Ltd. was founded on July 2, 2014 in Shanghai (in the Pilot Free Trade Zone). The company mainly serves as an agent for the operation and management of internationally renowned luggage, shoes, hats, clothing and clothing brands in China. It aims to provide high-quality management, maintenance, upgrade, promotion and other services to the brand companies and retailers they represent to promote the brand in Good development of the Chinese market. At present, the company has established a long-term strategic partnership with VF, a largest clothing group in the United States. Starting from August 1, 2014, VF Company officially authorized Shanghai Yunjin Brand Management Company to be the general agent of Eastpak China, professionally representing the operation and promotion of the EASTPAK brand in China. In addition, through close cooperation with domestic well-known e-commerce platforms such as Tmall, JD.com, Vipshop, Charming Hui, Zuoxue.com, Yangmatou, Shanghai Yixuan Information Technology Co., Ltd., Shanghai Yunjin Brand Management Co., Ltd. has established extensive sales and service network maintains a monthly performance growth of more than 300%, winning the recognition and trust of brand and platform merchants.

EASTPAK

Shanghai Yunjin Brand Management Co., Ltd.

Originated in 1970, under the US VF Company, it is committed to mid-to-high-end brand promotion, focusing on the production and sales of solid and durable capsules and equipment. EASTPAK is an American luggage manufacturing brand, a professional closure and equipment brand. The first to combine the tough DuPont patented fabric Codura with a backpack, greatly improving its durability and value. In addition, it has also absorbed well-known trendy designers from many countries to launch joint series, constantly challenging various colors. And innovative patterns have captured countless teenagers. It is a brand under VF, one of the largest clothing companies in the United States, as well as many famous brands (such as THE NORTH FACE, Vans, LEE, NAUTICA, and JanSport). Nowadays, Europe has become the most popular region for EASTPAK; in North America, Japan and South Korea, EASTPAK has also become the choice of travelers, sports enthusiasts and fashionists. In recent years, EASTPAK has sponsored a large number of Korean TV series to make the EASTPAK used by some celebrities have become extremely high Popularity. The official price of EASTPAK classic backpack is between 50-100 euros. VF company mainly promotes JanSport as a mid-to-low-end backpack brand, while EASTPAK is positioned at the mid-to-high-end. Shanghai Yunjin Brand Management Co., Ltd. was founded on July 2, 2014 in Shanghai (in the Pilot Free Trade Zone). The company mainly serves as an agent for the operation and management of internationally renowned luggage, shoes, hats, clothing and clothing brands in China. It aims to provide high-quality management, maintenance, upgrade, promotion and other services to the brand companies and retailers they represent to promote the brand in Good development of the Chinese market. At present, the company has established a long-term strategic partnership with VF, a largest clothing group in the United States. Starting from August 1, 2014, VF Company officially authorized Shanghai Yunjin Brand Management Company to be the general agent of Eastpak China, professionally representing the operation and promotion of the EASTPAK brand in China. In addition, through close cooperation with domestic well-known e-commerce platforms such as Tmall, JD.com, Vipshop, Charming Hui, Zuoxue.com, Yangmatou, Shanghai Yixuan Information Technology Co., Ltd., Shanghai Yunjin Brand Management Co., Ltd. has established extensive sales and service network maintains a monthly performance growth of more than 300%, winning the recognition and trust of brand and platform merchants.

Herschel is known for its trendy and functional bags, including waist packs that blend fashion with practicality for everyday use.

Herschel Supply Co.

Herschel Supply Co.

Herschel is known for its trendy and functional bags, including waist packs that blend fashion with practicality for everyday use.

High Sierra specializes in rugged and durable travel gear, including backpacks and luggage, designed for outdoor and adventure travel.

High Sierra

High Sierra Sport Company

High Sierra specializes in rugged and durable travel gear, including backpacks and luggage, designed for outdoor and adventure travel.

Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.

Columbia

Columbia Sportswear Trading (Shanghai) Co., Ltd.

Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.

Burton, a young American young man who loves snowboarding (23 years old at the time), was founded in 1977 by Jake Burton (at the age of 23). Since JAKE itself participated in this sport, it immediately made many skis suitable for various occasions. Equipment and equipment. As a major brand of snowboarding, it has guided the market for many years. Burton brand products are all involved in veneers, fixtures and clothing, and they also include RED (protective gear), ANON (snow glasses), GRAVIS (skateboard shoes), and ANALOG (clothing). During the production of new products, producers often wake up early and go to bed late on the floor of small hotel rooms, isolate themselves from the world, and give up on vacation, and are often regarded as crazy people. They are cruel and picky about veneer making, and even dream about it, make it, destroy it, modify it. It is because of their serious and persistent business philosophy that Burton has become one of the largest veneer manufacturers in the world. As early as 2000, Hiroshi personally demonstrated the introduction of Burton to Japan and introduced it in the column. Until today, it has occupied about 30% of the market share in the skiing field. All the title pages of snowboard magazines abroad have Burton advertisements without exception.

Burton

Bodenku Trading (Beijing) Co., Ltd.

Burton, a young American young man who loves snowboarding (23 years old at the time), was founded in 1977 by Jake Burton (at the age of 23). Since JAKE itself participated in this sport, it immediately made many skis suitable for various occasions. Equipment and equipment. As a major brand of snowboarding, it has guided the market for many years. Burton brand products are all involved in veneers, fixtures and clothing, and they also include RED (protective gear), ANON (snow glasses), GRAVIS (skateboard shoes), and ANALOG (clothing). During the production of new products, producers often wake up early and go to bed late on the floor of small hotel rooms, isolate themselves from the world, and give up on vacation, and are often regarded as crazy people. They are cruel and picky about veneer making, and even dream about it, make it, destroy it, modify it. It is because of their serious and persistent business philosophy that Burton has become one of the largest veneer manufacturers in the world. As early as 2000, Hiroshi personally demonstrated the introduction of Burton to Japan and introduced it in the column. Until today, it has occupied about 30% of the market share in the skiing field. All the title pages of snowboard magazines abroad have Burton advertisements without exception.

In 1942, deep in the forests of Småland, Sweden, avid outdoor enthusiast Erik Thulin founded Thule. After decades of development, THULE has gradually expanded from the original snowboard rack to many fields such as roof racks, roof boxes, travel bags, sports brackets, bicycle racks and children's related products. THULE fully entered the international market in 2011 and quickly gained recognition from consumers from all over the world. Its products are sold well in more than 140 countries and have become a world-renowned travel equipment brand.

THULE

Thule Trading (Beijing) Co., Ltd.

In 1942, deep in the forests of Småland, Sweden, avid outdoor enthusiast Erik Thulin founded Thule. After decades of development, THULE has gradually expanded from the original snowboard rack to many fields such as roof racks, roof boxes, travel bags, sports brackets, bicycle racks and children's related products. THULE fully entered the international market in 2011 and quickly gained recognition from consumers from all over the world. Its products are sold well in more than 140 countries and have become a world-renowned travel equipment brand.

Charlie Clifford, the founder of UMI, named his company after the Peruvian god "TUMI" and is committed to creating a brand that makes travel easier and easier. When TUMI was founded in 1975, it was just an importer of leather products, but Clifford's ambition was not limited to this, he focused more on innovation in global travel supplies. Excellent quality and high performance products make TUMI a world-leading lifestyle accessories brand. Travelers have always trusted TUMI's brand. Exquisite craftsmanship, good durability and toughness are the DNA of every product of TUMI. TUMI produces sustainable products, with exclusive materials, creating and providing solutions for today and future travel. In the process of continuous development, we have created innovative and test-resistant products to meet the needs of TUMI customers. TUMI draws the root of the original, constantly improves it, and is obsessed with it. From the aviation field to the automotive field, to the sports field - TUMI continues to draw inspiration from innovative industries around the world and create products that are suitable for customers. TUMI has more than 125 patents and is keen on forward-looking thinking to keep TUMI at the forefront of the trend. TUMI's products use extremely advanced and high-quality materials and parts; the solutions provided by TUMI prevent problems. TUMI brings each product to the real world and is verified in a variety of scenarios. TUMI's products have been fully tested to ensure excellent functions and durability. And if there is a problem with the product you are using – TUMI will fix it.

TUMI

Samsonite (China) Co., Ltd.

Charlie Clifford, the founder of UMI, named his company after the Peruvian god "TUMI" and is committed to creating a brand that makes travel easier and easier. When TUMI was founded in 1975, it was just an importer of leather products, but Clifford's ambition was not limited to this, he focused more on innovation in global travel supplies. Excellent quality and high performance products make TUMI a world-leading lifestyle accessories brand. Travelers have always trusted TUMI's brand. Exquisite craftsmanship, good durability and toughness are the DNA of every product of TUMI. TUMI produces sustainable products, with exclusive materials, creating and providing solutions for today and future travel. In the process of continuous development, we have created innovative and test-resistant products to meet the needs of TUMI customers. TUMI draws the root of the original, constantly improves it, and is obsessed with it. From the aviation field to the automotive field, to the sports field - TUMI continues to draw inspiration from innovative industries around the world and create products that are suitable for customers. TUMI has more than 125 patents and is keen on forward-looking thinking to keep TUMI at the forefront of the trend. TUMI's products use extremely advanced and high-quality materials and parts; the solutions provided by TUMI prevent problems. TUMI brings each product to the real world and is verified in a variety of scenarios. TUMI's products have been fully tested to ensure excellent functions and durability. And if there is a problem with the product you are using – TUMI will fix it.

The brand story of Fjällräven is derived from 1950. Founder by Mr. Åke Nordin, a 14-year-old boy from Örnsköldsvik, northern Sweden, is preparing to set out for a hike in the mountains. Åke didn't like the popular backpack design on the market at that time. It had limited capacity and was loaded into a pear shape, which was uncomfortable to press on the back. Åke personally created a wooden frame, which improved the weight distribution of the weight on the back. After using this wooden frame, not only can the comfort of the carrying, but the weight that can be carried is also greatly increased. This innovation is gradually helping more and more people have the opportunity to get close to nature. Once launched, this wooden frame design immediately attracted market attention and demand grew strongly. Until today, this design principle that bears the design to bear the weight is still widely used. The productized production of this wooden frame in 1960 marked the official operation of Fjällräven. Starting from a small basement in the northern Swedish city of Örnsköldsvik, starting with a wooden backpack frame, the Fjällräven brand has grown into a comprehensive professional outdoor leisure brand over 50 years, with a series of products such as backpacks, tents, sleeping bags and outdoor clothing. and services all over the world. For more than 50 years since its establishment, the Fjällräven brand has always adhered to the brand's tradition: it is committed to providing innovative solutions for outdoor recreation and sports; it is committed to promoting outdoor activities to inspire people's enthusiasm to enter nature; it is committed to environmental protection and treating nature well. Today, Fjällräven's goal remains: to provide innovative solutions for those who love outdoor recreation. The Swedish multinational group (Fenix ​​Outdoor AB Publ) was founded in 1960. The company created its own brand Fjällräven (Arctic Fox). With the development of the company, it has successively acquired four world-renowned high-end outdoor brands, namely HANWAG, Swedish stove and lamp brand Primus, and American high-end outdoor equipment brand Brunton. In 1983, the company's shares were listed and traded on the Swedish Stock Exchange. In 2002, the company was renamed Fenix ​​Outdoor AB Publ. Today, Feinais global sales network has spread to five continents around the world, and it has seven subsidiaries around the world, including Jiangsu Feinais Outdoor Products Co., Ltd. FENIX OUTDOOR INC. was founded in May 2008. Its headquarters is located in Yangzhou, Jiangsu, a historic city of beautiful scenery. It is the seventh joint venture subsidiary of the Swedish multinational enterprise Fenix ​​Outdoor AB Publ in the world, and the Beijing Marketing Center Mainly engaged in the promotion and sales of Fenix ​​Group's brands in the Chinese market.

Fjallraven

Jiangsu Finniss Outdoor Products Co., Ltd.

The brand story of Fjällräven is derived from 1950. Founder by Mr. Åke Nordin, a 14-year-old boy from Örnsköldsvik, northern Sweden, is preparing to set out for a hike in the mountains. Åke didn't like the popular backpack design on the market at that time. It had limited capacity and was loaded into a pear shape, which was uncomfortable to press on the back. Åke personally created a wooden frame, which improved the weight distribution of the weight on the back. After using this wooden frame, not only can the comfort of the carrying, but the weight that can be carried is also greatly increased. This innovation is gradually helping more and more people have the opportunity to get close to nature. Once launched, this wooden frame design immediately attracted market attention and demand grew strongly. Until today, this design principle that bears the design to bear the weight is still widely used. The productized production of this wooden frame in 1960 marked the official operation of Fjällräven. Starting from a small basement in the northern Swedish city of Örnsköldsvik, starting with a wooden backpack frame, the Fjällräven brand has grown into a comprehensive professional outdoor leisure brand over 50 years, with a series of products such as backpacks, tents, sleeping bags and outdoor clothing. and services all over the world. For more than 50 years since its establishment, the Fjällräven brand has always adhered to the brand's tradition: it is committed to providing innovative solutions for outdoor recreation and sports; it is committed to promoting outdoor activities to inspire people's enthusiasm to enter nature; it is committed to environmental protection and treating nature well. Today, Fjällräven's goal remains: to provide innovative solutions for those who love outdoor recreation. The Swedish multinational group (Fenix ​​Outdoor AB Publ) was founded in 1960. The company created its own brand Fjällräven (Arctic Fox). With the development of the company, it has successively acquired four world-renowned high-end outdoor brands, namely HANWAG, Swedish stove and lamp brand Primus, and American high-end outdoor equipment brand Brunton. In 1983, the company's shares were listed and traded on the Swedish Stock Exchange. In 2002, the company was renamed Fenix ​​Outdoor AB Publ. Today, Feinais global sales network has spread to five continents around the world, and it has seven subsidiaries around the world, including Jiangsu Feinais Outdoor Products Co., Ltd. FENIX OUTDOOR INC. was founded in May 2008. Its headquarters is located in Yangzhou, Jiangsu, a historic city of beautiful scenery. It is the seventh joint venture subsidiary of the Swedish multinational enterprise Fenix ​​Outdoor AB Publ in the world, and the Beijing Marketing Center Mainly engaged in the promotion and sales of Fenix ​​Group's brands in the Chinese market.

OSPREY was founded in California, USA in 1974 by Mike Pfotenhauer. Currently, product lines include outdoor series, city series, cycling series, children's series, travel series and accessories. The sports involved in the products include hiking, camping/hiking, adventure and mountaineering, hiking, trail running, cycling, urban daily use, and cycling commuting. Since its founding for many years, OSPREY is known for its backpack’s comfort and technology. Carrying relaxed, walking like the wind.

OSPREY

Dragon Power Trading (Shanghai) Co., Ltd.

OSPREY was founded in California, USA in 1974 by Mike Pfotenhauer. Currently, product lines include outdoor series, city series, cycling series, children's series, travel series and accessories. The sports involved in the products include hiking, camping/hiking, adventure and mountaineering, hiking, trail running, cycling, urban daily use, and cycling commuting. Since its founding for many years, OSPREY is known for its backpack’s comfort and technology. Carrying relaxed, walking like the wind.

Deuter, Germany, is a famous European backpack manufacturer and designer. It was founded in 1898 and has a history of more than 100 years. It is a leading large multinational enterprise in the global leisure and sports products industry, with business scope covering 33 countries and regions around the world. Deuter has a loyal group of customers. Their advice, criticism and expectations have created today’s Deuter: a brand that strives to get close to users and find the best way to achieve its goals. In the future, Deuter will continue to provide outdoor sports enthusiasts with higher quality, reliable and versatile comfort products. Choosing Deuter will definitely make you more confident. Deuter's development philosophy One of the goals of Deuter is to ensure quality. Quality control principles have been formulated in terms of raw materials and production to ensure that all products are of high quality.

Deuter

Schwan-Stabilo Outdoor Products (Shanghai) Co., Ltd.

Deuter, Germany, is a famous European backpack manufacturer and designer. It was founded in 1898 and has a history of more than 100 years. It is a leading large multinational enterprise in the global leisure and sports products industry, with business scope covering 33 countries and regions around the world. Deuter has a loyal group of customers. Their advice, criticism and expectations have created today’s Deuter: a brand that strives to get close to users and find the best way to achieve its goals. In the future, Deuter will continue to provide outdoor sports enthusiasts with higher quality, reliable and versatile comfort products. Choosing Deuter will definitely make you more confident. Deuter's development philosophy One of the goals of Deuter is to ensure quality. Quality control principles have been formulated in terms of raw materials and production to ensure that all products are of high quality.

Kipling started its business in 1987, the fashion capital of Belgium; it opened up the market with wrinkle-grabbing nylon bags. With creativity and thinking of breaking boundaries, Kipling has created a series of products suitable for urban life and travel, bringing out the concept of Live.Light, and encouraging young people to remain curious, pursue and explore a free and happy life while they are busy. , the consumer group loves and pays attention to life. Today, Kipling has become an international brand, with products sold in more than 7,500 stores and online in more than 80 countries around the world. LIVE is a kind of life attitude that urban people should have: love life, make life full, meaningful, rich and unrestrained, and enjoy a busy and happy lifestyle. Stay curious and explore, and try to discover the diversity of the world - meet new people, discover new places, turn the city into a playground and explore it. LIGHT refers to staying positive and looking at things from a positive, optimistic and relaxed perspective; not criticizing and embracing differences. A simple and flexible way of doing things can keep yourself true to you at all times. Kipling's products are light and have many ways to change, helping you advance on the road, enhancing your self-confidence, and making you feel relaxed and free. Kipling allows you to take a light pace and keep curious about exploring; while enjoying a busy and happy life, you can still be sincere in yourself.

Kipling

VF Apparel (China) Co., Ltd.

Kipling started its business in 1987, the fashion capital of Belgium; it opened up the market with wrinkle-grabbing nylon bags. With creativity and thinking of breaking boundaries, Kipling has created a series of products suitable for urban life and travel, bringing out the concept of Live.Light, and encouraging young people to remain curious, pursue and explore a free and happy life while they are busy. , the consumer group loves and pays attention to life. Today, Kipling has become an international brand, with products sold in more than 7,500 stores and online in more than 80 countries around the world. LIVE is a kind of life attitude that urban people should have: love life, make life full, meaningful, rich and unrestrained, and enjoy a busy and happy lifestyle. Stay curious and explore, and try to discover the diversity of the world - meet new people, discover new places, turn the city into a playground and explore it. LIGHT refers to staying positive and looking at things from a positive, optimistic and relaxed perspective; not criticizing and embracing differences. A simple and flexible way of doing things can keep yourself true to you at all times. Kipling's products are light and have many ways to change, helping you advance on the road, enhancing your self-confidence, and making you feel relaxed and free. Kipling allows you to take a light pace and keep curious about exploring; while enjoying a busy and happy life, you can still be sincere in yourself.

Mr. Jesse Schward founded Samsonite in Colorado in 1910. At that time, he wanted to give an alias for the new suitcase, which would symbolize the sturdy and durable characteristics of the product. Among his favorite heroes, Mr. Schward chose Samson from the Bible to symbolize the characteristics of the product. In that era when chariots and horses were the main means of transportation, wooden suitcases were once the ideal suitcases. After World War II, people's travel methods changed drastically. They began to travel across the ocean for long distances by plane. At this time, they needed a solid and durable suitcase to prevent them from being squeezed, scratched, and deformed during the check-in process. As a result of damage to the objects in the box, Samsonite has adapted to this ever-changing market demand and developed a suitcase that uses magnesium instead of wood as raw materials. For many years, Samsonite has been committed to the design, development and innovation of new products, and has used innovative technology to develop high-quality, multi-functional, safe and reliable, and ergonomic design products. At the same time, it has launched cross-border cooperative products with many designers. Among them, the Scope 55 cm upright trolley case designed by Australian genius designer Marc Newson, the Samsonite Black Label by Alexander McQueen series designed by the late designer Alexander McQueen, and the Cosmolite series using innovative Curv technology, and other products won European IF Design respectively. Awards, Red Dot, Red Dot Best of the Best and many other international design awards. In 2011, Samsonite opened the 101th anniversary of its long history and quality inheritance. In the same year, Samsonite Red products with fashionable designs were launched. In June, Samsonite announced its listing on the Hong Kong Stock Exchange to the world (stock code 01910). In 2012, Samsonite Leather's new beauty leather goods were launched. Adhering to the century-old classic tradition, adding the modern atmosphere of the times, integrating extraordinary quality and elegant style into every detail, unique design, carefully selected excellent leather, meticulous production craftsmanship, clever metal accessories, Create products that perfectly integrate simple and casual styles with business needs, and constantly meet people's pursuit of quality of life. Since its successful acquisition of American Tourister, Samsonite has accelerated the pace of brand acquisition in recent years. In 2012, it acquired the American luxury luggage brand Hartmann and the urban outdoor brand High Sierra. In April 2013, it acquired French luggage brand Lipault. In June of the same year, it acquired Speck Product, a mobile phone protective case brand in Silicon Valley, the United States, Gregory, a professional backpacking, mountaineering and cross-country running product and accessories brand, and Kamiliant. The profound traditions and honors accumulated by the century-long development have made Samsonite a way of life and a brand of "perfect travel solutions" that accompany you every step of the way. Today, Samsonite has become a group company with diversified brand development. Its brands have won the world with its excellent and excellent product quality, innovative design leading the times, meticulous functionality and a complete after-sales service system. Love and recognition from consumers everywhere.

Samsonite

Samsonite (China) Co., Ltd.

Mr. Jesse Schward founded Samsonite in Colorado in 1910. At that time, he wanted to give an alias for the new suitcase, which would symbolize the sturdy and durable characteristics of the product. Among his favorite heroes, Mr. Schward chose Samson from the Bible to symbolize the characteristics of the product. In that era when chariots and horses were the main means of transportation, wooden suitcases were once the ideal suitcases. After World War II, people's travel methods changed drastically. They began to travel across the ocean for long distances by plane. At this time, they needed a solid and durable suitcase to prevent them from being squeezed, scratched, and deformed during the check-in process. As a result of damage to the objects in the box, Samsonite has adapted to this ever-changing market demand and developed a suitcase that uses magnesium instead of wood as raw materials. For many years, Samsonite has been committed to the design, development and innovation of new products, and has used innovative technology to develop high-quality, multi-functional, safe and reliable, and ergonomic design products. At the same time, it has launched cross-border cooperative products with many designers. Among them, the Scope 55 cm upright trolley case designed by Australian genius designer Marc Newson, the Samsonite Black Label by Alexander McQueen series designed by the late designer Alexander McQueen, and the Cosmolite series using innovative Curv technology, and other products won European IF Design respectively. Awards, Red Dot, Red Dot Best of the Best and many other international design awards. In 2011, Samsonite opened the 101th anniversary of its long history and quality inheritance. In the same year, Samsonite Red products with fashionable designs were launched. In June, Samsonite announced its listing on the Hong Kong Stock Exchange to the world (stock code 01910). In 2012, Samsonite Leather's new beauty leather goods were launched. Adhering to the century-old classic tradition, adding the modern atmosphere of the times, integrating extraordinary quality and elegant style into every detail, unique design, carefully selected excellent leather, meticulous production craftsmanship, clever metal accessories, Create products that perfectly integrate simple and casual styles with business needs, and constantly meet people's pursuit of quality of life. Since its successful acquisition of American Tourister, Samsonite has accelerated the pace of brand acquisition in recent years. In 2012, it acquired the American luxury luggage brand Hartmann and the urban outdoor brand High Sierra. In April 2013, it acquired French luggage brand Lipault. In June of the same year, it acquired Speck Product, a mobile phone protective case brand in Silicon Valley, the United States, Gregory, a professional backpacking, mountaineering and cross-country running product and accessories brand, and Kamiliant. The profound traditions and honors accumulated by the century-long development have made Samsonite a way of life and a brand of "perfect travel solutions" that accompany you every step of the way. Today, Samsonite has become a group company with diversified brand development. Its brands have won the world with its excellent and excellent product quality, innovative design leading the times, meticulous functionality and a complete after-sales service system. Love and recognition from consumers everywhere.

Since 1967, the JanSport® brand has been about traveling and discovering fun, freedom and adventure. Always innovating, the JanSport® brand has designed world-class packaging for everyone around the world, which is durable, versatile and lifelong. JanSport is an original outdoor equipment brand that fully embodies and discovers the joy of culture, has high-quality, lasting and reliable products around the world, and experiences adventure while experiencing freedom. JanSport clearly recognizes that you need a backpack to school with your book, and you may also need the same backpack to place your other items on Saturday hikes, so each bag contains the design philosophy. flexibility. This is what JanSport has been doing for nearly 40 years, and it is a concept that is still driving JanSport to continue to evolve. With the continuous development and evolution of the times, without changing the original intention of JanSport, JanSport has cultivated very successful partnerships with relevant individuals and organizations. This partnership is mutually beneficial and guarantees that all individuals or organizations can achieve more benefits. Although large outdoor life is the core foundation of people, substantial changes have taken place in the past forty years. So JanSport praises all the definitions of "big outdoors", from reserved wilderness, cities to national leisure parks. In addition, the Big Outdoor praises all outdoor enthusiasts, from those who climb the giant peaks to those who take casual walks in the central garden.

JanSport

VF Apparel (China) Co., Ltd.

Since 1967, the JanSport® brand has been about traveling and discovering fun, freedom and adventure. Always innovating, the JanSport® brand has designed world-class packaging for everyone around the world, which is durable, versatile and lifelong. JanSport is an original outdoor equipment brand that fully embodies and discovers the joy of culture, has high-quality, lasting and reliable products around the world, and experiences adventure while experiencing freedom. JanSport clearly recognizes that you need a backpack to school with your book, and you may also need the same backpack to place your other items on Saturday hikes, so each bag contains the design philosophy. flexibility. This is what JanSport has been doing for nearly 40 years, and it is a concept that is still driving JanSport to continue to evolve. With the continuous development and evolution of the times, without changing the original intention of JanSport, JanSport has cultivated very successful partnerships with relevant individuals and organizations. This partnership is mutually beneficial and guarantees that all individuals or organizations can achieve more benefits. Although large outdoor life is the core foundation of people, substantial changes have taken place in the past forty years. So JanSport praises all the definitions of "big outdoors", from reserved wilderness, cities to national leisure parks. In addition, the Big Outdoor praises all outdoor enthusiasts, from those who climb the giant peaks to those who take casual walks in the central garden.

GREGORY is a professional backpack manufacturer from the United States, with a total of 10 series of backpacks. Wayne Gregory founded the brand Gregory in San Diego in 1977, when it was produced behind its house and sold in the front. In 1983, Wayne worked with others and focused on developing new technologies. The local environment was very suitable for testing and developing new products. In recent years, all production workshops were moved to Vietnam and China, and Wayne continued to focus on design and quality enthusiastically. Wayne Gregory is a strange man in the wild in the United States. As early as Wayne's childhood, he knew how to use his mother's sewing machine to make a backpack for himself. Wayne himself is also an Eagle Scout, providing more opportunities for him to experiment with the rucksack he designed during his field operations. Finally in 1977, Wayne Gregory officially established its own company to produce rucksacks. Wayne believes that there is only one key to comforting a large backpack, which is fit. As long as the position, length, curvature of the backpack and waistband are consistent with your body shape, no matter how heavy the backpack is, the weight will naturally be transferred to the appropriate part, so that your backpack is made by your "body". It is burdened rather than relying on the shoulders alone, so it greatly reduces the pressure on the shoulders. Therefore, the Gregory rucksack does not use any exquisite high-tech design. First of all, each backpack is divided into different sizes for people of different heights. The length and angle of the backpack and belt can also be adjusted. The backpack and belt can be replaced with different sizes, so that each backpack can be made into 100% Multiple groups of different combinations are intended to be able to adapt to the needs of people with different heights, fat and slimming figures. Because of the excellent performance of Gregory's backpack in body adaptation, Gregory's backpack has won numerous awards in more than 20 years since its launch, and has been widely used by many snow-capped expeditions, field schools, and even special forces in the US military. The choice has also made Wayne Gregory win the reputation of "Rucksack Master" in the industry.

GREGORY

Samsonite (China) Co., Ltd.

GREGORY is a professional backpack manufacturer from the United States, with a total of 10 series of backpacks. Wayne Gregory founded the brand Gregory in San Diego in 1977, when it was produced behind its house and sold in the front. In 1983, Wayne worked with others and focused on developing new technologies. The local environment was very suitable for testing and developing new products. In recent years, all production workshops were moved to Vietnam and China, and Wayne continued to focus on design and quality enthusiastically. Wayne Gregory is a strange man in the wild in the United States. As early as Wayne's childhood, he knew how to use his mother's sewing machine to make a backpack for himself. Wayne himself is also an Eagle Scout, providing more opportunities for him to experiment with the rucksack he designed during his field operations. Finally in 1977, Wayne Gregory officially established its own company to produce rucksacks. Wayne believes that there is only one key to comforting a large backpack, which is fit. As long as the position, length, curvature of the backpack and waistband are consistent with your body shape, no matter how heavy the backpack is, the weight will naturally be transferred to the appropriate part, so that your backpack is made by your "body". It is burdened rather than relying on the shoulders alone, so it greatly reduces the pressure on the shoulders. Therefore, the Gregory rucksack does not use any exquisite high-tech design. First of all, each backpack is divided into different sizes for people of different heights. The length and angle of the backpack and belt can also be adjusted. The backpack and belt can be replaced with different sizes, so that each backpack can be made into 100% Multiple groups of different combinations are intended to be able to adapt to the needs of people with different heights, fat and slimming figures. Because of the excellent performance of Gregory's backpack in body adaptation, Gregory's backpack has won numerous awards in more than 20 years since its launch, and has been widely used by many snow-capped expeditions, field schools, and even special forces in the US military. The choice has also made Wayne Gregory win the reputation of "Rucksack Master" in the industry.

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