Men S Backpack Brand Ranking

Guangzhou Aowang Trading Co., Ltd.

Guangzhou Aowang Trading Co., Ltd. mainly deals in luggage and leather goods, and is an e-commerce company integrating product research and development, sales and services. teemzone (Tingzun), a well-known Internet men's bag brand, is among the top ten in the men's bag industry. The brand was founded in 2005. teemzone focuses on urban men who are passionate about trends. Its "light business" style gives the target consumer group a fashionable and business experience: while meeting work needs, the novel design is also convenient for daily matching.

Shanghai Yunjin Brand Management Co., Ltd.

Originated in 1970, under the US VF Company, it is committed to mid-to-high-end brand promotion, focusing on the production and sales of solid and durable capsules and equipment. EASTPAK is an American luggage manufacturing brand, a professional closure and equipment brand. The first to combine the tough DuPont patented fabric Codura with a backpack, greatly improving its durability and value. In addition, it has also absorbed well-known trendy designers from many countries to launch joint series, constantly challenging various colors. And innovative patterns have captured countless teenagers. It is a brand under VF, one of the largest clothing companies in the United States, as well as many famous brands (such as THE NORTH FACE, Vans, LEE, NAUTICA, and JanSport). Nowadays, Europe has become the most popular region for EASTPAK; in North America, Japan and South Korea, EASTPAK has also become the choice of travelers, sports enthusiasts and fashionists. In recent years, EASTPAK has sponsored a large number of Korean TV series to make the EASTPAK used by some celebrities have become extremely high Popularity. The official price of EASTPAK classic backpack is between 50-100 euros. VF company mainly promotes JanSport as a mid-to-low-end backpack brand, while EASTPAK is positioned at the mid-to-high-end. Shanghai Yunjin Brand Management Co., Ltd. was founded on July 2, 2014 in Shanghai (in the Pilot Free Trade Zone). The company mainly serves as an agent for the operation and management of internationally renowned luggage, shoes, hats, clothing and clothing brands in China. It aims to provide high-quality management, maintenance, upgrade, promotion and other services to the brand companies and retailers they represent to promote the brand in Good development of the Chinese market. At present, the company has established a long-term strategic partnership with VF, a largest clothing group in the United States. Starting from August 1, 2014, VF Company officially authorized Shanghai Yunjin Brand Management Company to be the general agent of Eastpak China, professionally representing the operation and promotion of the EASTPAK brand in China. In addition, through close cooperation with domestic well-known e-commerce platforms such as Tmall, JD.com, Vipshop, Charming Hui, Zuoxue.com, Yangmatou, Shanghai Yixuan Information Technology Co., Ltd., Shanghai Yunjin Brand Management Co., Ltd. has established extensive sales and service network maintains a monthly performance growth of more than 300%, winning the recognition and trust of brand and platform merchants.

Targus (Shanghai) Computer Accessories Co., Ltd.

Targus is a recognized leading supplier in the mobile product field. Since its establishment in 1983, Targus has always been committed to establishing a complete set of strict standards for mobile products, including protection, process and function. The company was originally located in the UK, expanded its business to the United States in 1988, and renamed it Targus Group International, Inc. in 1995. As a truly multinational company, Targus has established 45 branches around the world, and its direct distribution system is spread across more than 145 countries/regions. As a pioneer in the laptop bag industry, Targus always maintains a leading edge by providing a comprehensive range of products to meet the needs of today’s mobile customers. Through the strategic acquisition, Targus has expanded to a complete brand system including PORT laptop bags, CDProjects digital music and video accessories, GlacierGear soft-face cooling box and RakGear ergonomic backpack. In addition, Targus has formed an alliance with industry-leading high-tech companies to distribute the latest PDA peripherals and security and connectivity devices, such as the widely praised Stowaway portable keyboard. In order to improve its distribution and product development capabilities, Targus recently established an institution called "Targus Studio" as the design and development center for patented products. Targus Studios combines Targus' traditional high-quality craftsmanship with innovative designs, making Targus the only industry in the industry to promote and meet its mobile solutions to a wide range of people, from teenagers to supervisors at all levels. Its mobile life needs companies.

Zhejiang Karajan Group Co., Ltd.

Karayan, founded in 1996, is a group luggage enterprise with multiple independent intellectual property rights and integrating design, production and sales. The enterprises are divided into Shanghai Karayang Luggage Co., Ltd., which focuses on design and marketing, Zhejiang Karayang Business and Leisure Products Co., Ltd., which focuses on production and manufacturing, and Jiangsu Karayang Business and Leisure Products Co., Ltd. It is a professional luggage research and development, production and sales enterprise, and its product line covers business, schoolbags, leisure, travel, shoulder, outdoor mountaineering, trolley boxes and other fields. Brands under the Group BYfree BYfree--work hard and live happily! Kara Sheep- Let's set off happily together! Raccoon Kara----YOUNG&FUNNY Litexibo momogirl---Peach Girl

Xinxiu Group Co., Ltd.

A well-known travel bag brand, founded in 1998, an industrial group integrating bag research and development, manufacturing, marketing and upstream and downstream industrial chain supporting facilities, is committed to becoming a multi-brand global operation innovation with personalized customization service capabilities in the Chinese bag field. and the leader. "Youke" is the flagship brand of Rookie Group. It has a high reputation, a stable brand image and a large number of high-end customers. Xinxiu Group Co., Ltd., founded in 1998. The group is headquartered in Pinghu City, Zhejiang Province. It is an industrial group integrating bag research and development, manufacturing and marketing, and based on the supporting facilities of upstream and downstream industrial chains. Xinxiu Group is the president unit of the Leather Committee of the China Leather Association, the director unit of the Bag Committee of the Zhejiang Leather Industry Association, the president unit of the Jiaxing Bag Industry Association, the president unit of the Jiaxing Industrial Design Association, and the president unit of the Pinghu Bag Industry Association. Xinxiu Group actively participates in the social work of private enterprises. Xinxiu Group adopts the brand joint fleet model of "shipbuilding, renting, and buying ships to sea" to expand the international market and develop the domestic market. With the continuous development and growth of the company's business, Xinxiu Group has become a brand operation group enterprise with a complete industrial chain, complete product categories, and full coverage of domestic and foreign markets. The group currently has four independent brand luggage: "Youke NEWCOM", "AROUND", "Tiantian T&T" and "Xingshe SINCER". It also has luggage products of well-known American brands "CK" and "Hobi HOBIE". Development and domestic operating rights.

Guangzhou Aolidike Leather Goods Co., Ltd.

The Olidike brand is affiliated to Guangzhou Aolidike Leather Goods Co., Ltd. The company has a strong sense of innovation, win-win, development, market awareness and crisis awareness. Achievement value is the mission of striving to provide customers with high-quality trendy clothing in the hearts of the company, and it is also a momentum and attitude to achieve the career. As the most successful brand manufacturer and operator of trendy luggage, the company is based in the international market, adhering to the "difference from the beginning" to advocate high-quality life, customer-centric, constantly innovate, be good at improving, and strive for perfection, so as to meet the personalized needs of consumers. .

Guangzhou Tiangang Leather Goods Co., Ltd.

Guangzhou Tiangang Leather Goods Co., Ltd. is located in Baiyun District, the leather goods trade capital of China. It is an Internet fashion luggage brand enterprise. After more than ten years of experience in the leather goods and e-commerce industry, it has formed a complete system from R&D, production to marketing in China. . It owns many fashion brands such as "BOSTANTEN Pers Denton", "FIGESTIN", "NAWO, "CLUCI", "MANTOBROWN Montbrown", etc., and is located on Tmall, Taobao, JD.com, and Vipin. Many domestic and foreign e-commerce platforms such as Amazon have achieved impressive sales results. Since its establishment, we have been constantly pioneering and enterprising and developing steadily, and have achieved good economic and social benefits. As the company continues to grow, we also look forward to more domestic and foreign customers, excellent suppliers, and e-commerce elites joining our team to jointly create a "open, competitive, synergistic and prosperous" Tiangang industrial ecosystem. Pers Denton men's bags, which brings a new interpretation of casual and business styles. It is still a trace of ingenious handicraftsmanship, but the difference is the delicate quality of leather fabrics, which makes the light texture and leather material both integrate. As a fashion men's bag brand, Pers Denton also contains a unique life philosophy. While inheriting the classics, it does not forget to innovate and create more fashionable travel choices that run through daily life.

Changsha Pinguan Leather Trading Co., Ltd.

The Marco Laiden brand is affiliated to Changsha Pinguan Leather Trading Co., Ltd., which was established in 2012. Adhering to the corporate philosophy of "using love to achieve the best and most beautiful dreams, and integrity-based", and "innovation, hard work, honest cooperation" "As a modern value, after more than five years of hard work and development, we have accumulated rich management experience and market development capabilities, and we have now reached a certain scale. Establish cooperative relationships with internationally renowned brand IT companies. While creating more value for users, our company is also committed to providing higher application needs for users of different groups of users. We will strive to promote the popularization of new products and the development pace of the company. In the brand planning and product introduction, our company continues to inject new elements.

Co., Ltd.

Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".

Burberry (Shanghai) Trading Co., Ltd.

BURBERRY was founded in 1856 by British Thomas Burberry. Burberry became synonymous with classic plaid patterns, unique fabric functions and generous and elegant tailoring, and became the conscription of the British army in "World War" and the royal brand of the British royal family. , in the dictionary, Burberry is even used to represent the raincoat. After a hundred years, Burberry once again became a popular fashion brand and was favored by consumers of all ages. Fashion celebrities such as Sharon Stone, Madonna, and Hot Girl Victoria have also begun to be keen on Burberry. In the late 1990s, the fashion industry started to blaz on brand rebirth, and Burberry also began to seek breakthroughs in the general environment. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and invited Roberto Menichetti and Christopher Bailey to serve as design directors. In addition to embracing the philosophy of his predecessors, he reinterpreted Burberry's new philosophy of motivation through his unique design thinking. ;Not only that, the well-known photographer Mario Testino also took charge of Burberry's fashion advertisements, and paired it with supermodels Stella Tennant and Kate Moss, which indeed won many praises in one fell swoop, making the world's attention turn to Burberry again! In addition to traditional clothing, in response to the arrival of the diverse era, Burberry also extended its design tentacles to other fields, injected classic elements into it, and launched related products, allowing the traditional British noble personality and taste of life to continue to extend it and gain a brand new life. .

Amer Sports Trading (Shanghai) Co., Ltd.

Archaeopteryx was founded in Vancouver, British Columbia, Canada in 1989. Some of the production of affiliated products has been moved to New Zealand, Vietnam and China, but the company's headquarters, design rooms and main production workshops are still in Vancouver, and its products are mostly used in Rock climbing, hiking and other activities. Its headquarters, design studio, and main production lines in Vancouver. Due to its almost crazy pursuit of new processes and new technologies, in just over a decade, it has grown into a recognized leading outdoor brand in North America and even the world, with good products in the clothing and backpacking fields. Its products are mainly involved in hiking, climbing and ice sports. Archaeopteryx is known for its passion and commitment to design, craftsmanship and performance. Unique manufacturing processes create trusted technical products that perform well in extreme environments. Archaeopteryx has its own factory in a unique geographical location focusing on products, polishing details and performance. In the coastal mountains behind the headquarters and design center, the Archaeopteryx team has passed product testing to create a technology that is fit, durable and high-performance. Amer Sports Corporation (hereinafter referred to as Amer Sports Corporation), a parent company of "Architecture Birds", is a Finnish company headquartered in Helsinki. It was founded in 1950 and was an industrial company in the early years. It began to develop its sports business in 1974. It is currently a sports product. Multinational corporations for production and marketing. On February 25, 2019, Anta Sports announced that the offeror of the acquisition of Amer Sports Corporation, the parent company of "Archaew Bird", had received the necessary approval from the Federal Economic Competition Commission of Mexico for completing the offer. At this point, the consortium led by Anta has obtained all official approvals required to acquire Finnish sports brand Amer Sports.

Peak Design, Inc.

Peak Design creates innovative and stylish backpacks, particularly popular among photographers and travelers.

Thule Trading (Beijing) Co., Ltd.

In 1942, deep in the forests of Småland, Sweden, avid outdoor enthusiast Erik Thulin founded Thule. After decades of development, THULE has gradually expanded from the original snowboard rack to many fields such as roof racks, roof boxes, travel bags, sports brackets, bicycle racks and children's related products. THULE fully entered the international market in 2011 and quickly gained recognition from consumers from all over the world. Its products are sold well in more than 140 countries and have become a world-renowned travel equipment brand.

VF Apparel (China) Co., Ltd.

Since 1967, the JanSport® brand has been about traveling and discovering fun, freedom and adventure. Always innovating, the JanSport® brand has designed world-class packaging for everyone around the world, which is durable, versatile and lifelong. JanSport is an original outdoor equipment brand that fully embodies and discovers the joy of culture, has high-quality, lasting and reliable products around the world, and experiences adventure while experiencing freedom. JanSport clearly recognizes that you need a backpack to school with your book, and you may also need the same backpack to place your other items on Saturday hikes, so each bag contains the design philosophy. flexibility. This is what JanSport has been doing for nearly 40 years, and it is a concept that is still driving JanSport to continue to evolve. With the continuous development and evolution of the times, without changing the original intention of JanSport, JanSport has cultivated very successful partnerships with relevant individuals and organizations. This partnership is mutually beneficial and guarantees that all individuals or organizations can achieve more benefits. Although large outdoor life is the core foundation of people, substantial changes have taken place in the past forty years. So JanSport praises all the definitions of "big outdoors", from reserved wilderness, cities to national leisure parks. In addition, the Big Outdoor praises all outdoor enthusiasts, from those who climb the giant peaks to those who take casual walks in the central garden.

Samsonite (China) Co., Ltd.

Mr. Jesse Schward founded Samsonite in Colorado in 1910. At that time, he wanted to give an alias for the new suitcase, which would symbolize the sturdy and durable characteristics of the product. Among his favorite heroes, Mr. Schward chose Samson from the Bible to symbolize the characteristics of the product. In that era when chariots and horses were the main means of transportation, wooden suitcases were once the ideal suitcases. After World War II, people's travel methods changed drastically. They began to travel across the ocean for long distances by plane. At this time, they needed a solid and durable suitcase to prevent them from being squeezed, scratched, and deformed during the check-in process. As a result of damage to the objects in the box, Samsonite has adapted to this ever-changing market demand and developed a suitcase that uses magnesium instead of wood as raw materials. For many years, Samsonite has been committed to the design, development and innovation of new products, and has used innovative technology to develop high-quality, multi-functional, safe and reliable, and ergonomic design products. At the same time, it has launched cross-border cooperative products with many designers. Among them, the Scope 55 cm upright trolley case designed by Australian genius designer Marc Newson, the Samsonite Black Label by Alexander McQueen series designed by the late designer Alexander McQueen, and the Cosmolite series using innovative Curv technology, and other products won European IF Design respectively. Awards, Red Dot, Red Dot Best of the Best and many other international design awards. In 2011, Samsonite opened the 101th anniversary of its long history and quality inheritance. In the same year, Samsonite Red products with fashionable designs were launched. In June, Samsonite announced its listing on the Hong Kong Stock Exchange to the world (stock code 01910). In 2012, Samsonite Leather's new beauty leather goods were launched. Adhering to the century-old classic tradition, adding the modern atmosphere of the times, integrating extraordinary quality and elegant style into every detail, unique design, carefully selected excellent leather, meticulous production craftsmanship, clever metal accessories, Create products that perfectly integrate simple and casual styles with business needs, and constantly meet people's pursuit of quality of life. Since its successful acquisition of American Tourister, Samsonite has accelerated the pace of brand acquisition in recent years. In 2012, it acquired the American luxury luggage brand Hartmann and the urban outdoor brand High Sierra. In April 2013, it acquired French luggage brand Lipault. In June of the same year, it acquired Speck Product, a mobile phone protective case brand in Silicon Valley, the United States, Gregory, a professional backpacking, mountaineering and cross-country running product and accessories brand, and Kamiliant. The profound traditions and honors accumulated by the century-long development have made Samsonite a way of life and a brand of "perfect travel solutions" that accompany you every step of the way. Today, Samsonite has become a group company with diversified brand development. Its brands have won the world with its excellent and excellent product quality, innovative design leading the times, meticulous functionality and a complete after-sales service system. Love and recognition from consumers everywhere.

Dragon Power Trading (Shanghai) Co., Ltd.

OSPREY was founded in California, USA in 1974 by Mike Pfotenhauer. Currently, product lines include outdoor series, city series, cycling series, children's series, travel series and accessories. The sports involved in the products include hiking, camping/hiking, adventure and mountaineering, hiking, trail running, cycling, urban daily use, and cycling commuting. Since its founding for many years, OSPREY is known for its backpack’s comfort and technology. Carrying relaxed, walking like the wind.

adidas Sports (China) Co., Ltd.

adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.

Samsonite (China) Co., Ltd.

Charlie Clifford, the founder of UMI, named his company after the Peruvian god "TUMI" and is committed to creating a brand that makes travel easier and easier. When TUMI was founded in 1975, it was just an importer of leather products, but Clifford's ambition was not limited to this, he focused more on innovation in global travel supplies. Excellent quality and high performance products make TUMI a world-leading lifestyle accessories brand. Travelers have always trusted TUMI's brand. Exquisite craftsmanship, good durability and toughness are the DNA of every product of TUMI. TUMI produces sustainable products, with exclusive materials, creating and providing solutions for today and future travel. In the process of continuous development, we have created innovative and test-resistant products to meet the needs of TUMI customers. TUMI draws the root of the original, constantly improves it, and is obsessed with it. From the aviation field to the automotive field, to the sports field - TUMI continues to draw inspiration from innovative industries around the world and create products that are suitable for customers. TUMI has more than 125 patents and is keen on forward-looking thinking to keep TUMI at the forefront of the trend. TUMI's products use extremely advanced and high-quality materials and parts; the solutions provided by TUMI prevent problems. TUMI brings each product to the real world and is verified in a variety of scenarios. TUMI's products have been fully tested to ensure excellent functions and durability. And if there is a problem with the product you are using – TUMI will fix it.

Prada Fashion Business (Shanghai) Co., Ltd.

Since 1913, Prada has been synonymous with pioneering trends. Its wisdom combines ideas, structures and images, beyond trends. Its style is higher than the product, and transforms the concept into a universe, which has become the benchmark for daring to challenge tradition. With innovative ideas, Prada draws inspiration from non-traditional social observations and creates various elements that can surpass the trend. Style arguments stem from the passion for experimentation in various categories, and sometimes from fields such as art, film and photography, creating innovative products that interpret reality from a unique perspective. Prada actively breaks out of ideas and styles, and through the cultural liberation declaration that touches the wider field of life, its aesthetic influences generations of innovative thinking. Prada has launched a series of fashion-supervised products, turning clothing and accessories into tools to express themselves confidently, turning creativity and ideals into reality. Prada challenges preconceived aesthetic forms of society as a true portrayal: As society changes, Prada always keeps pace with the times. The essence of simple classics is that they are gradually misinterpreted and reexamined in the process of constantly pursuing new perspectives. Advanced experiments are based on values ​​such as intuition and cultural tendencies. Conceptuality is Prada's expression of the pursuit of taste and wisdom. In each series, the same aesthetic symbols are reinterpreted through different perspectives, while innovative products also challenge materials with expertise and skills.

Nike Commercial (China) Co., Ltd.

NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.