Anta Sports Products Limited
The century-old sports fashion brand FILA was founded in the small town of Biella in Italy in 1911. It is a textile and knitted clothing company founded by the FILA brothers. In the 1970s, in order to cooperate with diversified development, FILA turned to sports clothing and developed series such as tennis, golf, fitness, skiing, mountaineering, basketball. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, Russia, etc. In 1982, FILA brothers successfully registered the FILA trademark in China. In 2009, Anta Group acquired the trademark operation rights of the FILA brand in mainland China, Hong Kong, and Macau (only commercial negotiation results, excluding Taiwan, hereinafter referred to as FILA China), and Acquisition of trademark operating rights in Singapore in 2017. After the acquisition, FILA products, sales, celebrities and other resources insist on independent operation, combining sports, life and fashion, and focusing on fashion sports. Positioned in high-end sports fashion, FILA China adheres to the brand concept of "LIVE YOUR ELEGANCE, the body is happy and elegant", subverts the traditional sports image, and conveys the unchanging enthusiasm and vitality with Italian elegant style. In addition, FILA China adheres to an international perspective operation strategy, maintains close contact with FILA's global operation team, and has multiple overseas design centers around the world, integrating high-quality global design resources. At the same time, it also imports FILA's best-selling products from abroad every year to meet the needs of FILA's globally. Domestic consumer demand. In terms of product quality control, FILA has established a strict internal control quality management system according to national industry standards, and has improved the entire process management from supplier management, design and development quality management, production quality management, storage and transportation quality management, and sales quality management. Meet the ever-increasing consumer experience needs.
Anta Sports Products Limited
The century-old sports fashion brand FILA was founded in the small town of Biella in Italy in 1911. It is a textile and knitted clothing company founded by the FILA brothers. In the 1970s, in order to cooperate with diversified development, FILA turned to sports clothing and developed series such as tennis, golf, fitness, skiing, mountaineering, basketball. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, Russia, etc. In 1982, FILA brothers successfully registered the FILA trademark in China. In 2009, Anta Group acquired the trademark operation rights of the FILA brand in mainland China, Hong Kong, and Macau (only commercial negotiation results, excluding Taiwan, hereinafter referred to as FILA China), and Acquisition of trademark operating rights in Singapore in 2017. After the acquisition, FILA products, sales, celebrities and other resources insist on independent operation, combining sports, life and fashion, and focusing on fashion sports. Positioned in high-end sports fashion, FILA China adheres to the brand concept of "LIVE YOUR ELEGANCE, the body is happy and elegant", subverts the traditional sports image, and conveys the unchanging enthusiasm and vitality with Italian elegant style. In addition, FILA China adheres to an international perspective operation strategy, maintains close contact with FILA's global operation team, and has multiple overseas design centers around the world, integrating high-quality global design resources. At the same time, it also imports FILA's best-selling products from abroad every year to meet the needs of FILA's globally. Domestic consumer demand. In terms of product quality control, FILA has established a strict internal control quality management system according to national industry standards, and has improved the entire process management from supplier management, design and development quality management, production quality management, storage and transportation quality management, and sales quality management. Meet the ever-increasing consumer experience needs.
Skechers Trading (Shanghai) Co., Ltd.
The Skecher brand was born in a small coastal city in California in 1992 and has grown from a small company with a single style to a more popular brand of footwear products in the world. Skecher's traditional brands - from leather boots to canvas boots to classic canvas slippers, are committed to constantly pursuing new looks, catering to trends and developing new varieties. Skecher's BOBS philosophy is that every time a pair of shoes is sold, a pair of shoes will be given to children in need. Whether it is shoes for charity, work shoes or weekend casual shoes, we have been exploring new elements to consolidate our core brands. In 2009, Skecher introduced the Shape-ups and the Slim-ups series to the United States to enter the fitness market. In 2010, Skecher promoted these two series worldwide; then the Resistance Runner series was launched, which was the first technically stylish men's and women's running shoes for Skecher. Since then, Skecher's fitness shoe series has begun to develop rapidly. The collection includes specialized body shape shoes (shape-ups) for a variety of occasions, such as sports shoes, hiking shoes, training shoes and labor protection shoes. Skecher's Tone-ups also cover a variety of shoe styles, such as boots, sandals and sports and casual shoe brands. In addition, there are specialized lightweight slim shoes, running shoes and model running training shoes.
Skechers Trading (Shanghai) Co., Ltd.
The Skecher brand was born in a small coastal city in California in 1992 and has grown from a small company with a single style to a more popular brand of footwear products in the world. Skecher's traditional brands - from leather boots to canvas boots to classic canvas slippers, are committed to constantly pursuing new looks, catering to trends and developing new varieties. Skecher's BOBS philosophy is that every time a pair of shoes is sold, a pair of shoes will be given to children in need. Whether it is shoes for charity, work shoes or weekend casual shoes, we have been exploring new elements to consolidate our core brands. In 2009, Skecher introduced the Shape-ups and the Slim-ups series to the United States to enter the fitness market. In 2010, Skecher promoted these two series worldwide; then the Resistance Runner series was launched, which was the first technically stylish men's and women's running shoes for Skecher. Since then, Skecher's fitness shoe series has begun to develop rapidly. The collection includes specialized body shape shoes (shape-ups) for a variety of occasions, such as sports shoes, hiking shoes, training shoes and labor protection shoes. Skecher's Tone-ups also cover a variety of shoe styles, such as boots, sandals and sports and casual shoe brands. In addition, there are specialized lightweight slim shoes, running shoes and model running training shoes.
Shanghai Warrior Footwear Co., Ltd.
Huili was founded in 1927 and is one of the earliest sports brands in China. The brand integrates China's excellent traditional culture and profound historical heritage. Since its birth, it has contained a positive and vigorous force, carrying several generations. The Chinese people’s beautiful memories of their youth. Huili brand inheritance promotes the brand connotation of "long-lasting newness, classic national trends", adheres to the brand positioning of "popularity, high-quality, full series, and more fashionable", and becomes the "eternal companionship and eternal memory" of generations of consumers. The Huili brand was founded in 1927 with a long history and is deeply loved. The "Huili" footwear products have won the National Quality Silver Award, the Ministry of Chemical Industry and Shanghai Quality Product Award. They have won the Shanghai export certificate for several consecutive years and are inherited by the time-honored Chinese brands. An advanced innovative unit and won the 21st Spanish International Quality Award. The company has passed the ISO9001:2015 quality management system certification and integrity enterprise review, etc., representing the quality of Shanghai manufacturing and carrying the beautiful memories of several generations of Chinese people about their youth. In recent years, the company has thoroughly implemented the various work requirements for the revitalization of national and Shanghai national brands and promoted the development of brand strategic planning. Huili brand adheres to the brand definition of "eternal companionship and eternal memory", clarifies the brand positioning of "popularity, high quality, full series, and more fashionable", pays attention to quality, health and environmental protection, has strict materials selection, and is well-made. The company has continuously strengthened innovation and research and development, improved product quality, and has won the market recognition and favor. Looking forward to the future, Huili people will "never forget their original aspirations and follow the trend", continue to implement the brand-building strategy, strive to tell the Huili story of the new era, and cultivate a new generation of national trend brands.
Shanghai Warrior Footwear Co., Ltd.
Huili was founded in 1927 and is one of the earliest sports brands in China. The brand integrates China's excellent traditional culture and profound historical heritage. Since its birth, it has contained a positive and vigorous force, carrying several generations. The Chinese people’s beautiful memories of their youth. Huili brand inheritance promotes the brand connotation of "long-lasting newness, classic national trends", adheres to the brand positioning of "popularity, high-quality, full series, and more fashionable", and becomes the "eternal companionship and eternal memory" of generations of consumers. The Huili brand was founded in 1927 with a long history and is deeply loved. The "Huili" footwear products have won the National Quality Silver Award, the Ministry of Chemical Industry and Shanghai Quality Product Award. They have won the Shanghai export certificate for several consecutive years and are inherited by the time-honored Chinese brands. An advanced innovative unit and won the 21st Spanish International Quality Award. The company has passed the ISO9001:2015 quality management system certification and integrity enterprise review, etc., representing the quality of Shanghai manufacturing and carrying the beautiful memories of several generations of Chinese people about their youth. In recent years, the company has thoroughly implemented the various work requirements for the revitalization of national and Shanghai national brands and promoted the development of brand strategic planning. Huili brand adheres to the brand definition of "eternal companionship and eternal memory", clarifies the brand positioning of "popularity, high quality, full series, and more fashionable", pays attention to quality, health and environmental protection, has strict materials selection, and is well-made. The company has continuously strengthened innovation and research and development, improved product quality, and has won the market recognition and favor. Looking forward to the future, Huili people will "never forget their original aspirations and follow the trend", continue to implement the brand-building strategy, strive to tell the Huili story of the new era, and cultivate a new generation of national trend brands.
ERKE Sports Goods Co., Ltd.
In June 2000, Hongxingerke Industrial was established in Licheng District, Quanzhou City, Fujian Province. After more than 20 years of development, Hongxing Erke has now become a well-known comprehensive sports goods brand company in China. Since its establishment, Hongxing Erke has always adhered to the business philosophy of "down-to-earth and extraordinary interpretation". The brand spirit of "to be no.1" is deeply rooted in the hearts of the people. It advocates the tenacity, fighting spirit, and determination and courage to strive for the first place. Inspire and inspire ERKE people and the majority of users' desire and pursuit of success. The company has 1 operation center, 8 production bases, more than 30 branches, and currently has more than 21,300 employees. Including franchised retail stores, the group directly created nearly 80,000 jobs. Creating "new domestic products in science and technology" and helping the rise of domestic products is a path with its own characteristics explored by Hongxing Erke in years of development, and it is also an unswerving strategic direction in the future. Hongxingerke advocates a young, fashionable and sunny lifestyle and focuses on the sports goods market. The products cover clothing, shoes and accessories, and launched a series of children's sports goods in 2019. Hongxingerke has an extensive marketing network covering 32 provinces, cities, and autonomous regions, including first-, second-, third- and fourth-tier cities. So far, it has more than 6,500 stores at home and abroad. Overseas, the products are marketed in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, and have exclusive trademark rights in more than 100 countries around the world. As early as 2003, Hongxingerke set a development direction of leading technology and was committed to becoming the "Hongxingerke of Technology". Focus on technological innovation and use craftsmanship and intelligent manufacturing to promote continuous iteration and operation of products one after another. In 2007, Hongxing Erke established a laboratory in the sports goods industry that has obtained CNAS certification in China, committed to the research of sports science, aiming to improve the performance of Chinese athletes. In 2020, we conducted in-depth cooperation with the Sports Science Research Office of the General Administration of Sports of China and established the "Jike Future Laboratory" to continuously tap potential and make efforts in product scientific and technological innovation and enhance the core competitiveness of the product. Currently, we have nearly 300 invention patents related to shoes and clothing. With the accelerated iteration of technologies such as the Internet, big data and cloud computing. Based on the accumulation of information technology capabilities in ten years, Hongxing Erke has forged a professional information technology team. By cooperating with companies such as SAP and IBM, integrating the use of big data and artificial intelligence, Hongxing Erke is building its own core digital competitiveness. Through digital empowerment, digitalization can be used to upgrade user experience. Against the backdrop of the future dual carbon, Hongxingerke will adhere to the concept of green and low carbon sustainable development and use new materials and new processes to create greener, low-carbon and socially responsible products. In 2021, enthusiastic netizens put forward a series of constructive suggestions for Hongxingerke's brand development, product design, etc. With the help of netizens, Hongxingerke launched the "Youth Co-creation Plan" and used the Xingchuang concept store as the carrier of implementation. Create brands and products closely with users. In the future, Hongxing Erke will start a strategic upgrade, focus on creating value for users, take technological innovation as the core, and make efforts in brands, products and services, and continue to create a domestic brand with fashionable appearance, reliable quality and considerate service, so as not to let the times give Development opportunities and mission of domestic brands.
ERKE Sports Goods Co., Ltd.
In June 2000, Hongxingerke Industrial was established in Licheng District, Quanzhou City, Fujian Province. After more than 20 years of development, Hongxing Erke has now become a well-known comprehensive sports goods brand company in China. Since its establishment, Hongxing Erke has always adhered to the business philosophy of "down-to-earth and extraordinary interpretation". The brand spirit of "to be no.1" is deeply rooted in the hearts of the people. It advocates the tenacity, fighting spirit, and determination and courage to strive for the first place. Inspire and inspire ERKE people and the majority of users' desire and pursuit of success. The company has 1 operation center, 8 production bases, more than 30 branches, and currently has more than 21,300 employees. Including franchised retail stores, the group directly created nearly 80,000 jobs. Creating "new domestic products in science and technology" and helping the rise of domestic products is a path with its own characteristics explored by Hongxing Erke in years of development, and it is also an unswerving strategic direction in the future. Hongxingerke advocates a young, fashionable and sunny lifestyle and focuses on the sports goods market. The products cover clothing, shoes and accessories, and launched a series of children's sports goods in 2019. Hongxingerke has an extensive marketing network covering 32 provinces, cities, and autonomous regions, including first-, second-, third- and fourth-tier cities. So far, it has more than 6,500 stores at home and abroad. Overseas, the products are marketed in Europe, Southeast Asia, the Middle East, North and South America, Africa and other countries and regions, and have exclusive trademark rights in more than 100 countries around the world. As early as 2003, Hongxingerke set a development direction of leading technology and was committed to becoming the "Hongxingerke of Technology". Focus on technological innovation and use craftsmanship and intelligent manufacturing to promote continuous iteration and operation of products one after another. In 2007, Hongxing Erke established a laboratory in the sports goods industry that has obtained CNAS certification in China, committed to the research of sports science, aiming to improve the performance of Chinese athletes. In 2020, we conducted in-depth cooperation with the Sports Science Research Office of the General Administration of Sports of China and established the "Jike Future Laboratory" to continuously tap potential and make efforts in product scientific and technological innovation and enhance the core competitiveness of the product. Currently, we have nearly 300 invention patents related to shoes and clothing. With the accelerated iteration of technologies such as the Internet, big data and cloud computing. Based on the accumulation of information technology capabilities in ten years, Hongxing Erke has forged a professional information technology team. By cooperating with companies such as SAP and IBM, integrating the use of big data and artificial intelligence, Hongxing Erke is building its own core digital competitiveness. Through digital empowerment, digitalization can be used to upgrade user experience. Against the backdrop of the future dual carbon, Hongxingerke will adhere to the concept of green and low carbon sustainable development and use new materials and new processes to create greener, low-carbon and socially responsible products. In 2021, enthusiastic netizens put forward a series of constructive suggestions for Hongxingerke's brand development, product design, etc. With the help of netizens, Hongxingerke launched the "Youth Co-creation Plan" and used the Xingchuang concept store as the carrier of implementation. Create brands and products closely with users. In the future, Hongxing Erke will start a strategic upgrade, focus on creating value for users, take technological innovation as the core, and make efforts in brands, products and services, and continue to create a domestic brand with fashionable appearance, reliable quality and considerate service, so as not to let the times give Development opportunities and mission of domestic brands.
Fengfan (China) Trading Co., Ltd.
MLB was founded in 1997. MLB is a trendy clothing brand under F&F, with more than 280 stores in South Korea. It has always developed MLB into a fashion trend brand. F&F owns the Major League Baseball franchise. Since its establishment, MLB has been taking inspiration from three aspects: sports, street fashion and culture, and has displayed these in the design of the store. MLB always deals with trends in a prepared manner. The style, design, performance, etc. of its products are all created to high standards, showing sportswear and fashion and adding street elements. MLB is a fashion brand that leads life. Every year, MLB will add more than 300 hat styles on the basis of retaining 300 design styles, providing various types and seasonal styles. The sales volume of hats accounts for 50% of the total sales volume.
Fengfan (China) Trading Co., Ltd.
MLB was founded in 1997. MLB is a trendy clothing brand under F&F, with more than 280 stores in South Korea. It has always developed MLB into a fashion trend brand. F&F owns the Major League Baseball franchise. Since its establishment, MLB has been taking inspiration from three aspects: sports, street fashion and culture, and has displayed these in the design of the store. MLB always deals with trends in a prepared manner. The style, design, performance, etc. of its products are all created to high standards, showing sportswear and fashion and adding street elements. MLB is a fashion brand that leads life. Every year, MLB will add more than 300 hat styles on the basis of retaining 300 design styles, providing various types and seasonal styles. The sales volume of hats accounts for 50% of the total sales volume.
Shanghai Shenglong Footwear Co., Ltd.
Feiyueyuan started with Dafu Rubber Factory, which is an old rubber factory established in 1931. Feiyue Shoes has a long history. With the development of the times, Shanghai Shenglong Shoes Co., Ltd. is a company in Dafu Rubber. The company established under the support and encouragement of the factory has authorized and carried out the business of Dafu Rubber Factory to this day. With more than 20 years of perseverance, never give up, and strive to build a new leap brand today. Dafu has made a leap, a conscientious domestic brand that focuses on inheriting national strength. Since its establishment, it has experienced too many glory and twists and turns, and has been through storms and has always been of the same quality. Track and field sports shoes, injection-molded casual shoes, etc. are very popular among consumers, and they are of high quality and comfortable to wear. The company adheres to the "trendy domestic products" that combines quality with trends and makes mass consumption more popular.
Shanghai Shenglong Footwear Co., Ltd.
Feiyueyuan started with Dafu Rubber Factory, which is an old rubber factory established in 1931. Feiyue Shoes has a long history. With the development of the times, Shanghai Shenglong Shoes Co., Ltd. is a company in Dafu Rubber. The company established under the support and encouragement of the factory has authorized and carried out the business of Dafu Rubber Factory to this day. With more than 20 years of perseverance, never give up, and strive to build a new leap brand today. Dafu has made a leap, a conscientious domestic brand that focuses on inheriting national strength. Since its establishment, it has experienced too many glory and twists and turns, and has been through storms and has always been of the same quality. Track and field sports shoes, injection-molded casual shoes, etc. are very popular among consumers, and they are of high quality and comfortable to wear. The company adheres to the "trendy domestic products" that combines quality with trends and makes mass consumption more popular.
Zhejiang Renben Footwear Co., Ltd.
Zhejiang Renben Shoe Industry Co., Ltd. is located in the Xianjiang Rubber Shoe Industry Park, Ruian City, the "China's Famous rubber shoes city". The company was founded in 1986. It is a well-known domestic canvas shoes manufacturer and is one of the drafting units of the national rubber shoes standards. The existing factory covers an area of 38,000 square meters and has a construction area of 66,000 square meters. The company's products are designed in combination with international cutting-edge popular elements and are made of natural and environmentally friendly materials. They are favored by consumers for their excellent quality, novel styles, and healthy and comfortable wear. The offline sales channels of the company's products are spread across major large and medium-sized cities in China; specialty stores are based on the Wenzhou is the starting point and quickly expands to the national market; in 2011, it entered the e-commerce platform, and its online sales grew rapidly, and it has always been among the top major websites such as Tmall and JD.com. The company regards product quality as life. The company has built a physical mechanical performance testing room and a raw material chemical analysis room to strictly control the quality of each process of making shoes. The company participated in the formulation of relevant national standards and formulated higher-demand enterprise internal control standards in accordance with national standards. We also cooperate with national footwear quality testing institutions such as Shanghai and Wenzhou all year round to ensure that the quality of each pair of "human-oriented" products meets or exceeds the national standard requirements. It has successively passed the ISO9001 "Quality Management System", ISO14001 "Environmental Management System" and OHSAS18001 "Occupational Health and Safety Management System". The company pays great attention to the harmonious development of enterprises, nature and society. The greening area of the factory reaches more than 35%. The three waste treatment standards in the factory are a provincial green enterprise in the rubber shoe industry in the city. The company regards talents as corporate wealth, uses Chinese traditional culture and modern enterprise management knowledge to manage people's hearts, takes "dedication, integrity, innovation and win-win" as the corporate spirit, and takes "taking the right way, fulfilling responsibilities, and benefiting others" as the core culture, and goes out. A unique development path. Humanistic, striving to build a first-class brand of canvas shoes in China.
Zhejiang Renben Footwear Co., Ltd.
Zhejiang Renben Shoe Industry Co., Ltd. is located in the Xianjiang Rubber Shoe Industry Park, Ruian City, the "China's Famous rubber shoes city". The company was founded in 1986. It is a well-known domestic canvas shoes manufacturer and is one of the drafting units of the national rubber shoes standards. The existing factory covers an area of 38,000 square meters and has a construction area of 66,000 square meters. The company's products are designed in combination with international cutting-edge popular elements and are made of natural and environmentally friendly materials. They are favored by consumers for their excellent quality, novel styles, and healthy and comfortable wear. The offline sales channels of the company's products are spread across major large and medium-sized cities in China; specialty stores are based on the Wenzhou is the starting point and quickly expands to the national market; in 2011, it entered the e-commerce platform, and its online sales grew rapidly, and it has always been among the top major websites such as Tmall and JD.com. The company regards product quality as life. The company has built a physical mechanical performance testing room and a raw material chemical analysis room to strictly control the quality of each process of making shoes. The company participated in the formulation of relevant national standards and formulated higher-demand enterprise internal control standards in accordance with national standards. We also cooperate with national footwear quality testing institutions such as Shanghai and Wenzhou all year round to ensure that the quality of each pair of "human-oriented" products meets or exceeds the national standard requirements. It has successively passed the ISO9001 "Quality Management System", ISO14001 "Environmental Management System" and OHSAS18001 "Occupational Health and Safety Management System". The company pays great attention to the harmonious development of enterprises, nature and society. The greening area of the factory reaches more than 35%. The three waste treatment standards in the factory are a provincial green enterprise in the rubber shoe industry in the city. The company regards talents as corporate wealth, uses Chinese traditional culture and modern enterprise management knowledge to manage people's hearts, takes "dedication, integrity, innovation and win-win" as the corporate spirit, and takes "taking the right way, fulfilling responsibilities, and benefiting others" as the core culture, and goes out. A unique development path. Humanistic, striving to build a first-class brand of canvas shoes in China.
Zhejiang Global Footwear Co., Ltd.
Zhejiang Global Shoe Industry Co., Ltd. is located in Ruian City (Xianjiang Industrial Park), a "famous rubber shoes city in China". It is a well-known domestic rubber shoes manufacturer and one of the leading brands in the casual shoe industry. The company was founded in 1988 and currently has thousands of employees, including more than 100 professional and technical personnel of various types. It has more than ten rubber shoe production lines with domestic professional level, with an annual production capacity of nearly 30 million pairs. The company insists on taking "technical innovation" as the foundation of the enterprise. Among them, the digging method scattered cloth process and the cladding-free slurry strip technology are at the leading level at home and abroad, and three products have obtained national patents for appearance design, forming With a complete range of high, medium and low-end products, a production pattern of thermal bonding, cold sticking and injection molding processes, various economic and technical indicators rank among the forefront of the domestic rubber shoe industry, and the company's popularity continues to increase. Global is undergoing a transformation from OEM to "original design manufacturer" (ODM) to OEM and then to OEM operating its own brand (OBM), and brand building has taken a significant first step. In the future, the company will continue to work hard and develop, aspiring to become the most trusted national brand for consumers, and truly realize "domestic products worldwide and century-old classics".
Zhejiang Global Footwear Co., Ltd.
Zhejiang Global Shoe Industry Co., Ltd. is located in Ruian City (Xianjiang Industrial Park), a "famous rubber shoes city in China". It is a well-known domestic rubber shoes manufacturer and one of the leading brands in the casual shoe industry. The company was founded in 1988 and currently has thousands of employees, including more than 100 professional and technical personnel of various types. It has more than ten rubber shoe production lines with domestic professional level, with an annual production capacity of nearly 30 million pairs. The company insists on taking "technical innovation" as the foundation of the enterprise. Among them, the digging method scattered cloth process and the cladding-free slurry strip technology are at the leading level at home and abroad, and three products have obtained national patents for appearance design, forming With a complete range of high, medium and low-end products, a production pattern of thermal bonding, cold sticking and injection molding processes, various economic and technical indicators rank among the forefront of the domestic rubber shoe industry, and the company's popularity continues to increase. Global is undergoing a transformation from OEM to "original design manufacturer" (ODM) to OEM and then to OEM operating its own brand (OBM), and brand building has taken a significant first step. In the future, the company will continue to work hard and develop, aspiring to become the most trusted national brand for consumers, and truly realize "domestic products worldwide and century-old classics".
In 1966, a pair of brothers from Switzerland moved to California to pursue their dreams—to set up their own shoe company. They took inspiration from the design elements of ski boots, which led to the first full leather of K-SWISS The birth of tennis shoes "THE CLASSIC". For the past 50 years, K-SWISS has been committed to designing and manufacturing high-quality shoes to meet consumers' professional needs on the tennis court and creating fashionable styles off the court. K-SWISS shoes are not only the best partner for world-renowned tennis players in important events—and they are also the favorite fashion outfits of fashionists around the world. In 2019, Xtep International completed the acquisition of the global businesses of two brands, K-SWISS and Palladium.
Xtep (China) Co., Ltd.
In 1966, a pair of brothers from Switzerland moved to California to pursue their dreams—to set up their own shoe company. They took inspiration from the design elements of ski boots, which led to the first full leather of K-SWISS The birth of tennis shoes "THE CLASSIC". For the past 50 years, K-SWISS has been committed to designing and manufacturing high-quality shoes to meet consumers' professional needs on the tennis court and creating fashionable styles off the court. K-SWISS shoes are not only the best partner for world-renowned tennis players in important events—and they are also the favorite fashion outfits of fashionists around the world. In 2019, Xtep International completed the acquisition of the global businesses of two brands, K-SWISS and Palladium.
UMBRO Umbro was founded in Manchester, England in 1924 by the Kanfulis brothers. The two brothers merged into the word UMBRO under their name HUMPHREY BROTHERS, and combined with the classic diamond double diamond pattern, which has become a century-long Today's UMBRO brand trademark. As an urban sports lifestyle brand with a century-old heritage and New England taste, since its first day of its birth, it has been committed to using the purest football language and culture to match players, fans and football lovers all over the world with the purest football language and culture. Communicate one person and always focus on injecting Umbro’s football philosophy and understanding of football into product design. During the growth of UMBRO, he has witnessed glorious moments with many green giants and legendary players, including Brazil, who won the World Cup for two consecutive times in the 1958 and 1962 World Cups, and the first World Cup championship in 1966 England, 15 of the 16 teams participating in the World Cup at that time, wore Umbro jerseys. There is also the world-famous Red Devils Manchester United. They wore classic Umbro jerseys in Europe in 1999 and achieved the extremely great achievement of the triple crown. Looking to the future, UMBRO will uphold its brand belief and vision, base itself on the brand's football genes, use the New British elements, grasp the sports and leisure trend, perfectly combine professional sports and fashion, and continue to create a unique and world-leading excellent city. Sports lifestyle brand.
Qiaodan Sports Co., Ltd.
UMBRO Umbro was founded in Manchester, England in 1924 by the Kanfulis brothers. The two brothers merged into the word UMBRO under their name HUMPHREY BROTHERS, and combined with the classic diamond double diamond pattern, which has become a century-long Today's UMBRO brand trademark. As an urban sports lifestyle brand with a century-old heritage and New England taste, since its first day of its birth, it has been committed to using the purest football language and culture to match players, fans and football lovers all over the world with the purest football language and culture. Communicate one person and always focus on injecting Umbro’s football philosophy and understanding of football into product design. During the growth of UMBRO, he has witnessed glorious moments with many green giants and legendary players, including Brazil, who won the World Cup for two consecutive times in the 1958 and 1962 World Cups, and the first World Cup championship in 1966 England, 15 of the 16 teams participating in the World Cup at that time, wore Umbro jerseys. There is also the world-famous Red Devils Manchester United. They wore classic Umbro jerseys in Europe in 1999 and achieved the extremely great achievement of the triple crown. Looking to the future, UMBRO will uphold its brand belief and vision, base itself on the brand's football genes, use the New British elements, grasp the sports and leisure trend, perfectly combine professional sports and fashion, and continue to create a unique and world-leading excellent city. Sports lifestyle brand.
New Balance Trading (China) Co., Ltd.
New Balance, founded in the United States in 1906, is a legendary running shoe brand worldwide. It enjoys the reputation of "King of Jogging Shoes". It is a well-known company in high-tech and high-quality sports and leisure products in the world. In 1906, William J. Riley established a foot arch support company in Boston, USA, called New Balance, which specializes in customizing plastic surgery foot arch supporters and orthodontic shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain balance, so he applied the inspiration to the design and development of the foot arch supporter, and the name of New Balance should be used. Born, and Mr. Riley is inspired by the shape of the chick's claws, it has become a legendary story. As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including MIT's track and field team. In 1956, the Paul and his wife bought New Balance from Mr. Riley. Since then, footwear manufacturing has grown into the company's main business for steady growth. In 1960, New Balance produced the "TRACKSTER" series of sneakers, which is the world's first sneaker that can provide multi-width lasts, which has become an innovation in the shoemaking industry. In the 1970s, the current Chairman, Mr. James S. Davis, bought New Balance on Marathon Day in Boston, and began a new step. Since then, in addition to committed to the research and development of high-tech functional materials, New Balance also provides humanized services of six width lasts and two height uppers to meet various different foot types. It is the only imported from the United States Sneakers. Its exclusive high shock absorbing pad can effectively absorb 99% of the ground reaction force, and is therefore loved by heads of state and elites from all walks of life. It is a multi-functional shoe that enjoys the reputation of "the president's jogging shoe". It is ranked No. 1 in the United States. Second shoe company. “If you wear New Balance, you must be a great runner!” — Jim Davis, CEO of New Balance. In 1972, New Balance produced 30 pairs of racing shoes a day, which can provide five-width lasts and two-height uppers. Although the cost is very high, New Balance aims to allow athletes to best demonstrate their athletic potential. ,spare no effort. New Balance has its unique culture: insisting on producing shoes of multiple widths and heights: this is a design for human nature, and it is also the most basic care, bringing the most comfortable and close shoe shape to every consumer. New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities are not necessarily suitable for most consumers to wear, New Balance invests expenses in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson." New Balance is the only international sports brand with exclusive factories in the United States, five in the United States and two in Europe. New Balance is a private company, not a stock listed company, so it can have greater development space; at the same time, it is easier to implement the inheritance of company culture. New Balance has always been committed to shoemaking technology. To this day, a brand that has experienced 110 years of ups and downs, is still constantly developing more ergonomic shoes with emerging technologies. With the goal of pursuing an extremely comfortable feeling of wearing shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation. As a leader in global sports brands, New Balance adheres to the company spirit of high standards, 100% customer satisfaction, and teamwork. It continuously innovates and improves in technological materials, product appearance and comfort, so as to maximize every athlete Use your sports potential to the limit and enjoy a balanced and comfortable life without any effort. Another major feature of New Balance is the variety of sizes that are different from other sports brands. New Balance offers different widths of the same size, including narrow, standard and wide, and thin in narrow and wide. It is divided into different degrees, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance has become the second largest brand of sports shoes in the United States without asking celebrities to advertise, even surpassing brands such as Adidas is because the company can do a great job in the market. Accurate positioning. It is different from Nike or Adidas. Its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will turn from the appearance of the shoe to paying attention to the comfort level of the shoe and the protection of the foot. , and also has strong purchasing power. And because of its unique positioning, it hardly divides the market with several other shoe giants.
New Balance Trading (China) Co., Ltd.
New Balance, founded in the United States in 1906, is a legendary running shoe brand worldwide. It enjoys the reputation of "King of Jogging Shoes". It is a well-known company in high-tech and high-quality sports and leisure products in the world. In 1906, William J. Riley established a foot arch support company in Boston, USA, called New Balance, which specializes in customizing plastic surgery foot arch supporters and orthodontic shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain balance, so he applied the inspiration to the design and development of the foot arch supporter, and the name of New Balance should be used. Born, and Mr. Riley is inspired by the shape of the chick's claws, it has become a legendary story. As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including MIT's track and field team. In 1956, the Paul and his wife bought New Balance from Mr. Riley. Since then, footwear manufacturing has grown into the company's main business for steady growth. In 1960, New Balance produced the "TRACKSTER" series of sneakers, which is the world's first sneaker that can provide multi-width lasts, which has become an innovation in the shoemaking industry. In the 1970s, the current Chairman, Mr. James S. Davis, bought New Balance on Marathon Day in Boston, and began a new step. Since then, in addition to committed to the research and development of high-tech functional materials, New Balance also provides humanized services of six width lasts and two height uppers to meet various different foot types. It is the only imported from the United States Sneakers. Its exclusive high shock absorbing pad can effectively absorb 99% of the ground reaction force, and is therefore loved by heads of state and elites from all walks of life. It is a multi-functional shoe that enjoys the reputation of "the president's jogging shoe". It is ranked No. 1 in the United States. Second shoe company. “If you wear New Balance, you must be a great runner!” — Jim Davis, CEO of New Balance. In 1972, New Balance produced 30 pairs of racing shoes a day, which can provide five-width lasts and two-height uppers. Although the cost is very high, New Balance aims to allow athletes to best demonstrate their athletic potential. ,spare no effort. New Balance has its unique culture: insisting on producing shoes of multiple widths and heights: this is a design for human nature, and it is also the most basic care, bringing the most comfortable and close shoe shape to every consumer. New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities are not necessarily suitable for most consumers to wear, New Balance invests expenses in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson." New Balance is the only international sports brand with exclusive factories in the United States, five in the United States and two in Europe. New Balance is a private company, not a stock listed company, so it can have greater development space; at the same time, it is easier to implement the inheritance of company culture. New Balance has always been committed to shoemaking technology. To this day, a brand that has experienced 110 years of ups and downs, is still constantly developing more ergonomic shoes with emerging technologies. With the goal of pursuing an extremely comfortable feeling of wearing shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation. As a leader in global sports brands, New Balance adheres to the company spirit of high standards, 100% customer satisfaction, and teamwork. It continuously innovates and improves in technological materials, product appearance and comfort, so as to maximize every athlete Use your sports potential to the limit and enjoy a balanced and comfortable life without any effort. Another major feature of New Balance is the variety of sizes that are different from other sports brands. New Balance offers different widths of the same size, including narrow, standard and wide, and thin in narrow and wide. It is divided into different degrees, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance has become the second largest brand of sports shoes in the United States without asking celebrities to advertise, even surpassing brands such as Adidas is because the company can do a great job in the market. Accurate positioning. It is different from Nike or Adidas. Its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will turn from the appearance of the shoe to paying attention to the comfort level of the shoe and the protection of the foot. , and also has strong purchasing power. And because of its unique positioning, it hardly divides the market with several other shoe giants.
Amer Sports Trading (Shanghai) Co., Ltd.
Salomon is a company specializing in the production of outdoor sports footwear and backpacks, founded in France in 1947 by the Salomon family. Salomon is famous for producing equipment needed by outdoor athletes such as skiing, hiking, and rock climbing. In addition to outdoor footwear, its product line also includes outdoor clothing, backpacks, helmets, etc. In addition, Salomon has also launched different series of products for different markets and consumer groups, such as the S/LAB SONIC series for road running, the XT-6 series for trail running, etc. When designing and producing products, Salomon focuses on practicality and comfort and adopts advanced technologies and materials to improve product performance and life.
Amer Sports Trading (Shanghai) Co., Ltd.
Salomon is a company specializing in the production of outdoor sports footwear and backpacks, founded in France in 1947 by the Salomon family. Salomon is famous for producing equipment needed by outdoor athletes such as skiing, hiking, and rock climbing. In addition to outdoor footwear, its product line also includes outdoor clothing, backpacks, helmets, etc. In addition, Salomon has also launched different series of products for different markets and consumer groups, such as the S/LAB SONIC series for road running, the XT-6 series for trail running, etc. When designing and producing products, Salomon focuses on practicality and comfort and adopts advanced technologies and materials to improve product performance and life.
Shanghai United Asia Business Co., Ltd.
Reebok, an internationally renowned sports and casual shoes and clothing brand, was established in the UK in 1958. Its predecessor was the Sports Shoes Co., Ltd. founded by Joseph Foster in Bolton, England in 1895. In March 2022, Reebok was merged into operation and manufacturing under the AuthenticBrands Group, a US brand management company. From leisure and fitness to street fashion, Reebok, an international sports brand that never follows the rules, has continuously brought the rebellious and sincere pioneer ICON to the younger generation and inherited the pioneer's fitness DNA and profound With the accumulation of street culture, Reebok encourages everyone to break through their own limits, embrace the unknown, fitness and exceptional lifestyle, and embrace their own future with a firm self-attitude. Reebok's powerful ICON products have inherited a profound cultural heritage and many cutting-edge technologies, including flagship shoes in the fitness field, FLOATRIDE series with cushioning technology, Pioneer design running shoes ZIG, and old INSTAPUMP FURY in the trend field, small The white shoes CLUBC and Classic Leather series together form the brand's solid product foundation.
Shanghai United Asia Business Co., Ltd.
Reebok, an internationally renowned sports and casual shoes and clothing brand, was established in the UK in 1958. Its predecessor was the Sports Shoes Co., Ltd. founded by Joseph Foster in Bolton, England in 1895. In March 2022, Reebok was merged into operation and manufacturing under the AuthenticBrands Group, a US brand management company. From leisure and fitness to street fashion, Reebok, an international sports brand that never follows the rules, has continuously brought the rebellious and sincere pioneer ICON to the younger generation and inherited the pioneer's fitness DNA and profound With the accumulation of street culture, Reebok encourages everyone to break through their own limits, embrace the unknown, fitness and exceptional lifestyle, and embrace their own future with a firm self-attitude. Reebok's powerful ICON products have inherited a profound cultural heritage and many cutting-edge technologies, including flagship shoes in the fitness field, FLOATRIDE series with cushioning technology, Pioneer design running shoes ZIG, and old INSTAPUMP FURY in the trend field, small The white shoes CLUBC and Classic Leather series together form the brand's solid product foundation.
VF Apparel (China) Co., Ltd.
Vans is an original extreme sports brand founded by Paul Van Doren on March 16, 1966. The company is headquartered in Costa Mesa, California, USA, and started with extreme sports. , including skateboarding, surfing, BMX, snowboarding, etc. In 2008, Vans officially entered China, and the Chinese company headquarters was established in Shanghai. Taking skateboarding as the root, Vans injects lifestyle, art, music and street fashion culture into Vans' aesthetics, forming a unique youth cultural symbol, and becoming a world-renowned brand recognized and welcomed by young extreme sports enthusiasts and trendy people.
VF Apparel (China) Co., Ltd.
Vans is an original extreme sports brand founded by Paul Van Doren on March 16, 1966. The company is headquartered in Costa Mesa, California, USA, and started with extreme sports. , including skateboarding, surfing, BMX, snowboarding, etc. In 2008, Vans officially entered China, and the Chinese company headquarters was established in Shanghai. Taking skateboarding as the root, Vans injects lifestyle, art, music and street fashion culture into Vans' aesthetics, forming a unique youth cultural symbol, and becoming a world-renowned brand recognized and welcomed by young extreme sports enthusiasts and trendy people.
Puma Suede is a specific model within the Puma brand, known for its classic suede design. It has been a staple in sneaker culture since its introduction in 1968.
Puma SE
Puma Suede is a specific model within the Puma brand, known for its classic suede design. It has been a staple in sneaker culture since its introduction in 1968.
Asics (China) Trading Co., Ltd.
ASICS is a running shoe sports brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name comes from the acronym of the Latin motto "anima sana in corporate sano", which means "a sound spirit is contained in a strong body". ASICS brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture, combining wearer injury and sports fun, laying the foundation for the global sports brand. status. The company has made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better performance. During the preparations for the 1956 Melbourne Olympics, ONITSUKA set the business philosophy of ASCIS: to develop products suitable for sports. The new rubber formula provides good cushioning performance. So the magic running shoes were born in 1960. This is every shoe with a ventilation system. Marathon legend ABEBEBIKILA chose TIGER shoes when she started wearing running shoes in 1961. In order to make the shoes more comfortable and fit the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won a total of 46 medals.
Asics (China) Trading Co., Ltd.
ASICS is a running shoe sports brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name comes from the acronym of the Latin motto "anima sana in corporate sano", which means "a sound spirit is contained in a strong body". ASICS brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture, combining wearer injury and sports fun, laying the foundation for the global sports brand. status. The company has made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better performance. During the preparations for the 1956 Melbourne Olympics, ONITSUKA set the business philosophy of ASCIS: to develop products suitable for sports. The new rubber formula provides good cushioning performance. So the magic running shoes were born in 1960. This is every shoe with a ventilation system. Marathon legend ABEBEBIKILA chose TIGER shoes when she started wearing running shoes in 1961. In order to make the shoes more comfortable and fit the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won a total of 46 medals.
Converse Sports Goods (China) Co., Ltd.
Converse was born in 1908. Since its establishment, Converse insists on the independent design of the brand and does not follow it. At first, only "rubber shoes" were produced, but soon they started making tennis and basketball shoes. In 1917, All Star was born and has been a classic model to this day. In 1921, basketball player Chuck Taylor joined as a salesperson and he achieved great success. In 1930, Converse decided to add the name of Chuck Taylor to the shoes. In 1949, Converse launched the classic and iconic black Chuck Taylor All Star and quickly became a popular basketball shoe in the industry. Its design has not changed yet. In the 1970s, Converse launched its Jack Purcell product line. This is a classic sneaker series that is loved by people from all walks of life around the world. Jack Purcell's design weakens the functionality of sports, focusing on its unique "smile", retro fashion sense and lifestyle functional design. Star Chevron was created in the 1970s Converse. Basketball legend DR.J made it famous in 1976. Evolving to this day, the Star Chevron Star Arrow logo has become a symbolic symbol of the Cons series. The star shoes in this series are Star Player, CVO and Cons Weapon.
Converse Sports Goods (China) Co., Ltd.
Converse was born in 1908. Since its establishment, Converse insists on the independent design of the brand and does not follow it. At first, only "rubber shoes" were produced, but soon they started making tennis and basketball shoes. In 1917, All Star was born and has been a classic model to this day. In 1921, basketball player Chuck Taylor joined as a salesperson and he achieved great success. In 1930, Converse decided to add the name of Chuck Taylor to the shoes. In 1949, Converse launched the classic and iconic black Chuck Taylor All Star and quickly became a popular basketball shoe in the industry. Its design has not changed yet. In the 1970s, Converse launched its Jack Purcell product line. This is a classic sneaker series that is loved by people from all walks of life around the world. Jack Purcell's design weakens the functionality of sports, focusing on its unique "smile", retro fashion sense and lifestyle functional design. Star Chevron was created in the 1970s Converse. Basketball legend DR.J made it famous in 1976. Evolving to this day, the Star Chevron Star Arrow logo has become a symbolic symbol of the Cons series. The star shoes in this series are Star Player, CVO and Cons Weapon.
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Kering Group
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Co., Ltd.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
