Daoxiangcun Brand Ranking
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Daoxiangcun

Daoxiangcun

Daoxiangcun Food Group Co., Ltd.
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Brand Introduction

The predecessor of Daoxiangcun Group was Suzhou Daoxiangcun. It was founded in Suzhou in 1773 AD (the 38th year of Qianlong in the Qing Dynasty). It is one of the existing enterprises in the domestic pastry industry. As the founder of the "Daoxiangcun" brand, it has been more than two centuries ( With the development of 247 years, the inheritance and innovation of generations of Daoxiangcun people have become a large modern food enterprise group famous at home and abroad.

Daoxiangcun Group has more than 120 modern production lines at home and abroad, and has passed many certifications such as QS, GMP, HACCP, ISO9001, and a 100,000-level air purification production workshop. The production process is monitored throughout the production process, multi-directional, transparent and sterile production, and modern Production equipment, technology and scientific management system integrate Daoxiangcun's long-standing culture and modern processing technology.

The research and development capabilities of new technologies and new products of food enterprises are the basis for building core competitiveness. In 2015, Daoxiangcun Group invested more than 20 million yuan in R&D, and maintained a growth rate of nearly 20% per year. Daoxiangcun relies on Jiangnan University, National Food Research and The strong technical capabilities of the quality supervision and inspection department have jointly established the "China Pastry and Food Technology R&D Center", "Fulinmen Joint Baking Research Institute", and the "Daoxiangcun Postdoctoral Incubation Station in Suzhou Industrial Park" and other industry-university-research cooperation platforms to follow international food technology. Independent innovation, we are committed to optimizing key technologies for the fermentation process of baked frozen dough, research and development with a series of new products and new technologies, introducing European and American technologies and equipment, and creating and enhancing the high-quality brand image of "Daoxiangcun".

In order to respond to the country's "Belt and Road" initiative and "Chinese Enterprises Going Out", Daoxiangcun Group implemented the "Daoxiangcun Going Overseas" strategy and registered the "Daoxiangcun" trademark in more than 60 overseas countries and regions. Up to now, products have been exported to more than 40 countries and regions overseas through cross-border stores and other channels, allowing overseas travelers to taste the taste of their hometown and allowing international friends to appreciate the Chinese culture behind the Daoxiangcun food.

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