
Zhulaoda

Zhulaoda
Zhu Boss, named Guangchao and nicknamed Jingchuan, was originally from Shaoxing, and ranked second among the three brothers. Because of his stature, he was known as the "Boss". Founder of Zhulaoda Zongzi Store in Huzhou.
Zhu Laoda's founder was originally named Zhu Guangchao. He was poor when he was young, but he was smart and diligent and studious. In the fourth year of Guangxu in the Qing Dynasty (1878), he went to the Zhenyuan Tong Tea Shop in Huzhou as an apprentice. He became a teacher for three years and became familiar with tea and pastry making at the age of 17. Skills have become the leader among young masters in the tea industry. Because of his proficiency in tea making skills, he has made a series of improvements to zongzi, which has been changed to a long bag of four corners to create fresh soy sauce, chicken, meat bones, broad beans, peas, and lard sand rice dumplings. When selecting and making materials, it is very particular: glutinous rice must be screened and full; choose good leg meat, fine and fat, cut the meat according to the texture, and it can be broken by bite; sweet rice dumplings use fat pork oil and a layer of oil, A layer of white sugar, stack several layers in succession, pressurize with a large stone slab for two days to allow the oil to absorb the sugar juice; bean paste is made of the excellent variety of "Dahongpao" red beans; the wrapping bamboo is made of Anhui Fuzhu, which is fragrant when cooking. people.
In 1887, the bosses took the pace of independent doors with full ambitions. At that time, the varieties of rice dumplings in the water towns in Jiangnan were very simple, with only red bean rice dumplings, red date rice dumplings, salted meat rice dumplings, etc. He boldly improved salted rice dumplings into ham rice dumplings, making sweet rice dumplings and meat rice dumplings the two major features of the eldest sons. The name of delicious food spread throughout the Yangtze River. At that time, the trend of eating rice dumplings was booming, and many imitators also appeared to sell rice dumplings in theaters, bookstores, workshops and other places. However, in terms of taste, form and reputation, they could not be compared with the bosses. Because the ingredients are pure and tightly bandaged, the rice dumplings are not easy to become bad, and the bosses are becoming more and more famous and their business is becoming more and more prosperous.
Since the opening of Zhulaoda Zongzi Store at the entrance of Qingfengping Lane in front of Fumiao in 1906, Zhulaoda not only made more recent improvements to sweet rice dumplings and meat rice dumplings, but also made chicken rice dumplings, rib rice dumplings and broad bean rice dumplings according to different seasons. , pea rice dumplings, etc. At the same time, while other merchants were still setting up stalls to sell buckets, they used rough paper bags and spring baskets on the packaging, and printed red-bottom black signboards with the three words "Zhu Boss" to give his stall a try. Its distinct brand mark. Since then, Zhu Laoda's rice dumplings have become more in short supply. Even in the shops at the entrance of Qingfeng Lane in front of the temple in Huzhou, they can only buy rice dumplings in the morning market. They were sold out shortly after the market opened, and only other tea foods were sold in the afternoon market.
Zhu Laoda opened a store and operated it more than ten years earlier than his peers, and he put a lot of effort into brand building. In addition to his persistence in materials and taste, he attaches great importance to the image and environment of the store. The sign of the "Zhu Laoda" store with gold characters on the black background and the eight words "Zhu Laoda Zongzi Tea Shop" on both sides, the scent of rice dumplings floating by several streets, and the crowds of people rushing to buy rice dumplings at the door are still deeply preserved. In the hearts of the older generation of Huzhou people.
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