In the 1990s, You Linghua founded the Fuquan Food Factory in Licheng District, Quanzhou City with his expertise in baking skills and food machinery research and development advantages. In 2011, the company successfully developed and launched the "Youchen Meat Muffin", which quickly captured the taste buds of the market with its characteristics of "spicy, fragrant, salty, sweet, thin skin and rich filling".

Subsequently, the company has successively developed innovative products such as meat floss cheese bread, meat floss seaweed toast bread, Rubik's Cube toast bread, shredded meat floss cake, and meat floss small shell cake. The product line covers pie, bread, cake and other categories. With the support of extremely fast freezing technology and developed cold chain logistics, Youchen has launched quick frozen rice and flour products such as sauerk and buns, and has continuously optimized and upgraded according to brand positioning and market demand.

In terms of R&D and quality control: Youchen has an advanced domestic R&D center and a rich R&D team, masters a number of core technology intellectual property rights, and accepts many international and domestic chain stores such as Walmart, Carrefour, RT-Mart, and China Resources Vanguard every year. factory inspection. In the food industry where "channels are king and terminals win", Youchen has a domestic and foreign sales network with complete coverage and rich forms. In 2011, Youchen seized the development opportunities of e-commerce and entered mainstream e-commerce platforms (Taobao/Tmall, JD.com, etc.), and Youchen Meat Muffin developed "blastingly".

At the same time, Youchen has continuously expanded high-quality offline channels and implemented channel sinking policies to deeply cultivate the KA and BC terminal markets in second- and third-tier cities in China. In addition to provincial capitals and prefecture-level cities, it has now entered the vast township market. Consumers across the country (including remote areas such as Xinjiang and Tibet) can enjoy the delicious food more conveniently. The products are exported to overseas markets such as the United States, South Korea, and Australia.

In terms of brand building, the company has created independent brands such as "Youchen, Haodian, Niu Keke, Quanliyou, Xuyoutian", seized emerging communication channels, Douyin, Video Account and other short video APPs, and carried out product marketing and Consumer interaction. In addition, Youchen also focuses on the brand channel and terminal construction, regularly conducts various exhibitions and dealer strategic meetings, places TV image cabinets and various display cabinets, is active in various offline promotion activities, and interacts more directly with consumers Communicate with.

In order to respond quickly to the market, Youchen Food established an offline chain baking store - Xu Yuantian in 2020, committed to building a first-class baking brand and becoming a fashionable and high-quality light catering brand. While enhancing Youchen's brand awareness and reputation, it also consolidates Youchen's position in the entire food industry and implants the brand communication value into consumers' memories better and more quickly.

In the future, Youchen will adhere to the spirit of "craftsmanship", continue to forge ahead, shoulder the mission of "providing consumers with high-quality and delicious healthy food", and strive unremittingly to forge the vision of becoming a "food leader in the minds of consumers".