Xinghualou was founded in the first year of Xianfeng in the Qing Dynasty (1851). It is a famous Chinese time-honored brand store in China, and its brand reputation is well-known at home and abroad.

In the early days of the Republic of China in 1913, the initial Xinghualou store was expanded into an old two-story building, named "Tanhualou". In 1927, in order to adapt to the needs of growing commercial transactions, Tanhualou decided to expand its business and established "Tanhualou Shengshengji Co., Ltd.", and rebuilt the original site into a four-story building with a seven-bedroom facade and a steel and cement structure. The big hotel was later renamed "Tanhualou" to "Xinghualou", and its full name is "Xinghualou Shengji Co., Ltd.". In 1930, Zhu Ruzhen, the second-in-command in the late Qing Dynasty, wrote a signboard for Xinghualou and hung it in the middle of the store. Xinghualou was restructured and established a joint-stock company in 1998 and renamed Xinghualou Food and Catering Co., Ltd. in 2002.

Xinghualou is known for its authentic Cantonese cuisine and refined mooncakes. It is also famous for its Chinese and Western pastries and rice dumplings and cured rice dumplings. Since the 1990s, Xinghualou has developed rapidly. Now it has formed an innovative development mechanism that can adapt to the rapid changes in the market, laying the foundation for the development and governance of modern enterprises and operating models.

The scale of the enterprise continues to grow, and the company's assets are maintained and increased.

In 1995, Xinghualou built a food factory located in Jinqiao, Pudong, covering an area of ​​7,000 square meters, further strengthening and expanding the mooncake brand. Mooncake production made rapid progress. It won the first food quality award flag awarded by the Municipal Technical Supervision Bureau that year. , rated as one of the top 100 famous brand products in Shanghai, and its brand has expanded across the country and entered overseas.

In 1998, through reforms, enterprises promoted the innovation and improvement of mechanisms, and implemented the transformation of catering and food development to food-based industry as the pillar industry. Mooncakes created a business miracle of 150 million yuan, and network expansion accelerated the development of food, with mooncakes as the The core brand extension forms a series, creating a four-season brand of "spring cake balls, summer rice dumplings, autumn mooncakes, and winter flavor", forming a brand linkage effect between long-term products and short-term products, creating a new trend of traditional food, Xinghualou mooncakes in 2003 , pastries and cured meat were rated as the leading commercial brands in Shanghai. The brand strategy was effective and was reported on the front page of Jiefang Daily that "traditional brands won modern business opportunities."

Nowadays, Xinghualou has implemented the transformation of distribution expansion and enhanced connotation with the operation and operation brand of modern business enterprises, implemented effective innovation mechanisms and structural adjustments, formed a scientific industrial chain, and made the single industrial operation move towards the same as capital operation The road of combining, implementing the shareholding system is closer to international operating standards, accelerating the development and upgrading of food chain operations, and creating a first-class national brand in China has become the direction of efforts for Xinghualou brand to "inherit for a hundred years and continue for another hundred years".

In 2005, the company built a modern food factory with a large scale, advanced equipment, high degree of automation and designed and built with the concept of "FDA+DIY" in Pujiang Town, covering an area of ​​30,000 square meters. It was praised by experts as a food company. Safety is the first consideration for garden-style factories.

The newly built product R&D building has been put into operation, and a new product R&D team consisting of the general manager, the factory director, and high-tech and professional talents are established. With the work policy of safety, hygiene, improvement and innovation, it is introduced, innovative and self-research and development. Combined, carry forward traditional classics, create modern food quality, and create a "mass quality" food development direction.

The company has formed a food series, with more than 50 midpoints, more than 100 pastries, 40 meat products, and 15 snack foods and imported products under development.

The newly built food factory has the ability to produce 20,000 tons of food annually, forming the R&D functions of seven major categories of foods: mooncakes, Chinese and Western pastries, broccoli, meat products, bread, biscuits, quick-frozen, and snack foods. It is expected that after production, the output value of the first phase can reach the output value. 350 million yuan, and by 2008, we strive for a food output value of 500 million yuan.

Xinghualou will integrate resources and amplify its advantages in the new round of food development. By 2006, it will form a chain scale of 80 stores, establish a distribution center, realize computer networking terminal management, and improve the management level of enterprises. We must become one of the most competitive food manufacturing companies in China in the next three years.

In order to adhere to sustainable development, Xinghualou implements the professional operation of brands led by trademarks, accelerates the cultivation of independent intellectual property rights of enterprises, and strives to build a first-class national food brand through intangible assets and capital operations, so that Xinghualou can be inherited for a hundred years. In the creation of another century, sustainable development will be achieved.