Beijing Xibei Catering Management Co., Ltd.
Beijing Xibei Catering Management Co., Ltd. originated in Linhe City, Inner Mongolia and has a development history of 28 years so far. Mr. Jia Guolong, the founder of Xibei Catering, has developed from a "Huangtupo Snack Shop" as a well-known Chinese catering company with more than 100 stores and more than 10,000 employees in the country. The market is distributed in major cities across the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Shijiazhuang, Shenyang, Xi'an, Hangzhou, Nanjing, Dalian, Hohhot, Baotou, Ordos. Over the past 28 years, Xibei’s chefs have traveled through mountains and rivers, traveling through the mountains and villages and desert grasslands in the northwest, striving to find the natural and exquisite ingredients in the northwest, digging and innovating traditional folk cooking techniques, just to allow customers to eat the most authentic northwest countryside. tasty. The raw materials of Xibei come from the grasslands, mountains and villages in the northwest, green, nutritious and healthy! Xibei’s dishes are simple to cook, with simple seasoning and no MSG added, ensuring the true color and taste of the ingredients. Xibei creates health, deliciousness and happiness for customers! Xibei wants to become a vibrant living being valuable to society. As a catering company, creating value for customers is the basis of Xibei's existence. Xibei's mission is to be happy customers - by finding natural and excellent ingredients in Northwest China, exploring and innovating the traditional folk cooking crafts in Northwest.
Beijing Xibei Catering Management Co., Ltd.
Beijing Xibei Catering Management Co., Ltd. originated in Linhe City, Inner Mongolia and has a development history of 28 years so far. Mr. Jia Guolong, the founder of Xibei Catering, has developed from a "Huangtupo Snack Shop" as a well-known Chinese catering company with more than 100 stores and more than 10,000 employees in the country. The market is distributed in major cities across the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Shijiazhuang, Shenyang, Xi'an, Hangzhou, Nanjing, Dalian, Hohhot, Baotou, Ordos. Over the past 28 years, Xibei’s chefs have traveled through mountains and rivers, traveling through the mountains and villages and desert grasslands in the northwest, striving to find the natural and exquisite ingredients in the northwest, digging and innovating traditional folk cooking techniques, just to allow customers to eat the most authentic northwest countryside. tasty. The raw materials of Xibei come from the grasslands, mountains and villages in the northwest, green, nutritious and healthy! Xibei’s dishes are simple to cook, with simple seasoning and no MSG added, ensuring the true color and taste of the ingredients. Xibei creates health, deliciousness and happiness for customers! Xibei wants to become a vibrant living being valuable to society. As a catering company, creating value for customers is the basis of Xibei's existence. Xibei's mission is to be happy customers - by finding natural and excellent ingredients in Northwest China, exploring and innovating the traditional folk cooking crafts in Northwest.
Shanghai Xinghualou (Group) Co., Ltd.
Xinghualou was founded in the first year of Xianfeng in the Qing Dynasty (1851). It is a famous Chinese time-honored brand store in China, and its brand reputation is well-known at home and abroad. In the early days of the Republic of China in 1913, the initial Xinghualou store was expanded into an old two-story building, named "Tanhualou". In 1927, in order to adapt to the needs of growing commercial transactions, Tanhualou decided to expand its business and established "Tanhualou Shengshengji Co., Ltd.", and rebuilt the original site into a four-story building with a seven-bedroom facade and a steel and cement structure. The big hotel was later renamed "Tanhualou" to "Xinghualou", and its full name is "Xinghualou Shengji Co., Ltd.". In 1930, Zhu Ruzhen, the second-in-command in the late Qing Dynasty, wrote a signboard for Xinghualou and hung it in the middle of the store. Xinghualou was restructured and established a joint-stock company in 1998 and renamed Xinghualou Food and Catering Co., Ltd. in 2002. Xinghualou is known for its authentic Cantonese cuisine and refined mooncakes. It is also famous for its Chinese and Western pastries and rice dumplings and cured rice dumplings. Since the 1990s, Xinghualou has developed rapidly. Now it has formed an innovative development mechanism that can adapt to the rapid changes in the market, laying the foundation for the development and governance of modern enterprises and operating models. The scale of the enterprise continues to grow, and the company's assets are maintained and increased. In 1995, Xinghualou built a food factory located in Jinqiao, Pudong, covering an area of 7,000 square meters, further strengthening and expanding the mooncake brand. Mooncake production made rapid progress. It won the first food quality award flag awarded by the Municipal Technical Supervision Bureau that year. , rated as one of the top 100 famous brand products in Shanghai, and its brand has expanded across the country and entered overseas. In 1998, through reforms, enterprises promoted the innovation and improvement of mechanisms, and implemented the transformation of catering and food development to food-based industry as the pillar industry. Mooncakes created a business miracle of 150 million yuan, and network expansion accelerated the development of food, with mooncakes as the The core brand extension forms a series, creating a four-season brand of "spring cake balls, summer rice dumplings, autumn mooncakes, and winter flavor", forming a brand linkage effect between long-term products and short-term products, creating a new trend of traditional food, Xinghualou mooncakes in 2003 , pastries and cured meat were rated as the leading commercial brands in Shanghai. The brand strategy was effective and was reported on the front page of Jiefang Daily that "traditional brands won modern business opportunities." Nowadays, Xinghualou has implemented the transformation of distribution expansion and enhanced connotation with the operation and operation brand of modern business enterprises, implemented effective innovation mechanisms and structural adjustments, formed a scientific industrial chain, and made the single industrial operation move towards the same as capital operation The road of combining, implementing the shareholding system is closer to international operating standards, accelerating the development and upgrading of food chain operations, and creating a first-class national brand in China has become the direction of efforts for Xinghualou brand to "inherit for a hundred years and continue for another hundred years". In 2005, the company built a modern food factory with a large scale, advanced equipment, high degree of automation and designed and built with the concept of "FDA+DIY" in Pujiang Town, covering an area of 30,000 square meters. It was praised by experts as a food company. Safety is the first consideration for garden-style factories. The newly built product R&D building has been put into operation, and a new product R&D team consisting of the general manager, the factory director, and high-tech and professional talents are established. With the work policy of safety, hygiene, improvement and innovation, it is introduced, innovative and self-research and development. Combined, carry forward traditional classics, create modern food quality, and create a "mass quality" food development direction. The company has formed a food series, with more than 50 midpoints, more than 100 pastries, 40 meat products, and 15 snack foods and imported products under development. The newly built food factory has the ability to produce 20,000 tons of food annually, forming the R&D functions of seven major categories of foods: mooncakes, Chinese and Western pastries, broccoli, meat products, bread, biscuits, quick-frozen, and snack foods. It is expected that after production, the output value of the first phase can reach the output value. 350 million yuan, and by 2008, we strive for a food output value of 500 million yuan. Xinghualou will integrate resources and amplify its advantages in the new round of food development. By 2006, it will form a chain scale of 80 stores, establish a distribution center, realize computer networking terminal management, and improve the management level of enterprises. We must become one of the most competitive food manufacturing companies in China in the next three years. In order to adhere to sustainable development, Xinghualou implements the professional operation of brands led by trademarks, accelerates the cultivation of independent intellectual property rights of enterprises, and strives to build a first-class national food brand through intangible assets and capital operations, so that Xinghualou can be inherited for a hundred years. In the creation of another century, sustainable development will be achieved.
Shanghai Xinghualou (Group) Co., Ltd.
Xinghualou was founded in the first year of Xianfeng in the Qing Dynasty (1851). It is a famous Chinese time-honored brand store in China, and its brand reputation is well-known at home and abroad. In the early days of the Republic of China in 1913, the initial Xinghualou store was expanded into an old two-story building, named "Tanhualou". In 1927, in order to adapt to the needs of growing commercial transactions, Tanhualou decided to expand its business and established "Tanhualou Shengshengji Co., Ltd.", and rebuilt the original site into a four-story building with a seven-bedroom facade and a steel and cement structure. The big hotel was later renamed "Tanhualou" to "Xinghualou", and its full name is "Xinghualou Shengji Co., Ltd.". In 1930, Zhu Ruzhen, the second-in-command in the late Qing Dynasty, wrote a signboard for Xinghualou and hung it in the middle of the store. Xinghualou was restructured and established a joint-stock company in 1998 and renamed Xinghualou Food and Catering Co., Ltd. in 2002. Xinghualou is known for its authentic Cantonese cuisine and refined mooncakes. It is also famous for its Chinese and Western pastries and rice dumplings and cured rice dumplings. Since the 1990s, Xinghualou has developed rapidly. Now it has formed an innovative development mechanism that can adapt to the rapid changes in the market, laying the foundation for the development and governance of modern enterprises and operating models. The scale of the enterprise continues to grow, and the company's assets are maintained and increased. In 1995, Xinghualou built a food factory located in Jinqiao, Pudong, covering an area of 7,000 square meters, further strengthening and expanding the mooncake brand. Mooncake production made rapid progress. It won the first food quality award flag awarded by the Municipal Technical Supervision Bureau that year. , rated as one of the top 100 famous brand products in Shanghai, and its brand has expanded across the country and entered overseas. In 1998, through reforms, enterprises promoted the innovation and improvement of mechanisms, and implemented the transformation of catering and food development to food-based industry as the pillar industry. Mooncakes created a business miracle of 150 million yuan, and network expansion accelerated the development of food, with mooncakes as the The core brand extension forms a series, creating a four-season brand of "spring cake balls, summer rice dumplings, autumn mooncakes, and winter flavor", forming a brand linkage effect between long-term products and short-term products, creating a new trend of traditional food, Xinghualou mooncakes in 2003 , pastries and cured meat were rated as the leading commercial brands in Shanghai. The brand strategy was effective and was reported on the front page of Jiefang Daily that "traditional brands won modern business opportunities." Nowadays, Xinghualou has implemented the transformation of distribution expansion and enhanced connotation with the operation and operation brand of modern business enterprises, implemented effective innovation mechanisms and structural adjustments, formed a scientific industrial chain, and made the single industrial operation move towards the same as capital operation The road of combining, implementing the shareholding system is closer to international operating standards, accelerating the development and upgrading of food chain operations, and creating a first-class national brand in China has become the direction of efforts for Xinghualou brand to "inherit for a hundred years and continue for another hundred years". In 2005, the company built a modern food factory with a large scale, advanced equipment, high degree of automation and designed and built with the concept of "FDA+DIY" in Pujiang Town, covering an area of 30,000 square meters. It was praised by experts as a food company. Safety is the first consideration for garden-style factories. The newly built product R&D building has been put into operation, and a new product R&D team consisting of the general manager, the factory director, and high-tech and professional talents are established. With the work policy of safety, hygiene, improvement and innovation, it is introduced, innovative and self-research and development. Combined, carry forward traditional classics, create modern food quality, and create a "mass quality" food development direction. The company has formed a food series, with more than 50 midpoints, more than 100 pastries, 40 meat products, and 15 snack foods and imported products under development. The newly built food factory has the ability to produce 20,000 tons of food annually, forming the R&D functions of seven major categories of foods: mooncakes, Chinese and Western pastries, broccoli, meat products, bread, biscuits, quick-frozen, and snack foods. It is expected that after production, the output value of the first phase can reach the output value. 350 million yuan, and by 2008, we strive for a food output value of 500 million yuan. Xinghualou will integrate resources and amplify its advantages in the new round of food development. By 2006, it will form a chain scale of 80 stores, establish a distribution center, realize computer networking terminal management, and improve the management level of enterprises. We must become one of the most competitive food manufacturing companies in China in the next three years. In order to adhere to sustainable development, Xinghualou implements the professional operation of brands led by trademarks, accelerates the cultivation of independent intellectual property rights of enterprises, and strives to build a first-class national food brand through intangible assets and capital operations, so that Xinghualou can be inherited for a hundred years. In the creation of another century, sustainable development will be achieved.
Little Caesars Enterprises, Inc.
Little Caesars is famous for its "Hot-N-Ready" pizzas, offering affordable and convenient options for customers.
Little Caesars Enterprises, Inc.
Little Caesars is famous for its "Hot-N-Ready" pizzas, offering affordable and convenient options for customers.
Wendy's is famous for its square hamburgers, fresh beef, and the Frosty dessert, with a focus on quality and freshness.
The Wendy's Company
Wendy's is famous for its square hamburgers, fresh beef, and the Frosty dessert, with a focus on quality and freshness.
In-N-Out Burger is a regional fast-food chain in the U.S., known for its simple menu, fresh ingredients, and secret menu items.
In-N-Out Burgers
In-N-Out Burger is a regional fast-food chain in the U.S., known for its simple menu, fresh ingredients, and secret menu items.
Shake Shack offers premium burgers, hot dogs, and shakes, with a focus on high-quality ingredients and a modern dining experience.
Shake Shack Inc.
Shake Shack offers premium burgers, hot dogs, and shakes, with a focus on high-quality ingredients and a modern dining experience.
Restaurant Brands International
Tim Hortons is a Canadian fast-food chain known for its coffee, donuts, and breakfast sandwiches, with a strong cultural presence in Canada.
Restaurant Brands International
Tim Hortons is a Canadian fast-food chain known for its coffee, donuts, and breakfast sandwiches, with a strong cultural presence in Canada.
CKE Restaurants Holdings, Inc.
Carl's Jr. is known for its charbroiled burgers and bold advertising, with a focus on hearty, indulgent meals.
CKE Restaurants Holdings, Inc.
Carl's Jr. is known for its charbroiled burgers and bold advertising, with a focus on hearty, indulgent meals.
Restaurant Brands International
Popeyes offers Louisiana-style fried chicken, biscuits, and sides, with a focus on spicy and flavorful offerings.
Restaurant Brands International
Popeyes offers Louisiana-style fried chicken, biscuits, and sides, with a focus on spicy and flavorful offerings.
Papa John's International, Inc.
Papa John's is a pizza delivery and takeout chain known for its "Better Ingredients. Better Pizza." slogan.
Papa John's International, Inc.
Papa John's is a pizza delivery and takeout chain known for its "Better Ingredients. Better Pizza." slogan.
Dunkin' Brands Group, Inc.
Dunkin' is known for its coffee, donuts, and breakfast sandwiches, with a strong presence in the United States and internationally.
Dunkin' Brands Group, Inc.
Dunkin' is known for its coffee, donuts, and breakfast sandwiches, with a strong presence in the United States and internationally.
Taco Bell offers Mexican-inspired fast food, including tacos, burritos, and nachos, with a creative and bold menu.
Yum! Brands
Taco Bell offers Mexican-inspired fast food, including tacos, burritos, and nachos, with a creative and bold menu.
Domino's is a leading pizza delivery chain, known for its efficient service and a wide range of pizza options.
Domino's Pizza, Inc.
Domino's is a leading pizza delivery chain, known for its efficient service and a wide range of pizza options.
Pizza Hut is a global pizza chain offering a variety of pizzas, pasta, and sides, with both dine-in and delivery options.
Yum! Brands
Pizza Hut is a global pizza chain offering a variety of pizzas, pasta, and sides, with both dine-in and delivery options.
Subway is known for its customizable sandwiches and salads, with a focus on fresh ingredients and healthier options.
Subway IP Inc.
Subway is known for its customizable sandwiches and salads, with a focus on fresh ingredients and healthier options.
KFC specializes in fried chicken, offering its signature Original Recipe and Extra Crispy chicken worldwide.
Yum! Brands
KFC specializes in fried chicken, offering its signature Original Recipe and Extra Crispy chicken worldwide.
Restaurant Brands International
Burger King is famous for its flame-grilled burgers and the iconic Whopper sandwich, with a presence in more than 100 countries.
Restaurant Brands International
Burger King is famous for its flame-grilled burgers and the iconic Whopper sandwich, with a presence in more than 100 countries.
McDonald's is the world's largest fast-food chain, known for its burgers, fries, and other quick-service meals.
McDonald's Corporation
McDonald's is the world's largest fast-food chain, known for its burgers, fries, and other quick-service meals.
Starbucks Coffee Trading (China) Co., Ltd.
Founded in 1971, Starbucks Coffee Company is a world-renowned retailer, roaster and brand owner of specialty coffees. Its retail products include more than 30 coffee beans, handmade espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries and food, as well as a variety of coffee machines, coffee cups and other products. In addition, the company produces and sells Starbucks coffee and cream liqueurs in convenient places outside retail stores through marketing and distribution agreements through joint venture partners and continuously sells bottled Frappuccinos, ice-shaking double espresso and ice cream. Expand new products and brands such as Taishu Tea and Starbucks Music CD. In 1987, the current chairman, Mr. Howard Schultz, acquired Starbucks, led the company to cross several business development milestones. In June 1992, Starbucks was successfully listed as a professional coffee company, which quickly promoted the company's business growth and brand development. Currently, the company has more than 13,000 coffee shops and more than 145,000 employees in 39 countries along North America, Latin America, Europe, the Middle East and the Pacific coast. For a long time, the company has been committed to providing customers with high-quality coffee and services, creating a unique "Starbucks experience", and making Starbucks stores around the world a "third living space" where people can be warm and comfortable in addition to their workplaces and living residences. At the same time, the company continues to give back to society through various activities that reflect corporate social responsibility, improve the environment, and repay partners and farmers in coffee-producing areas. Starbucks in China In China, Starbucks is a well-deserved leader in coffee knowledge and coffee professional skills, and has always adhered to its traditions and characteristics to provide customers with good coffee products, as well as other high-quality beverages and food. Chinese people have a tradition of drinking tea, but Starbucks has created a good coffee culture in such a tea drinking society. The atmosphere of Starbucks store is quite similar to a traditional Chinese teahouse, a place to relax and have a chat and gather, and a public living room where you can chat with your relatives and friends. Starbucks' unique Starbucks experience, high-quality and humanized services and its "third space" concept have also resonated with Chinese consumers. Starbucks China’s partners are as enthusiastic, sincere, considerate, knowledgeable and passionate as partners around the world. They love Starbucks culture and actively participate in training. They are the bridge between Starbucks and customers, and they are also the carrier and embodiment of Starbucks' brand value. It is these partners who use their enthusiasm and professionalism to deliver Starbucks’ cultural and spiritual connotations to our customers while providing services to their customers. While providing consumers with a consistent and high-quality Starbucks experience, Starbucks has also been committed to improving and improving our customer experience. On the basis of striving for excellence in product quality and service, Starbucks emphasizes innovation, emphasizes the personalization of products and services, and emphasizes the continuous bringing pleasure and surprise to consumers. At the same time, Starbucks fully respects China's long-standing traditional culture and perfectly integrates local customs into Starbucks' experience in store design, local food and beverage supply. Since entering the Chinese market, it has successively launched a variety of beverages, foods and products with Chinese characteristics that are deeply loved by Chinese consumers. Including Starbucks mooncakes, Starbucks rice dumplings, Black Sesame Matcha Frappuccino, Chinese Starbucks tea, Fumanli Xiangmachito, Ruyi Peach Blossom Latte, Spicy Yiji Peach Scent Mocha and Zodiac Savings specially designed and produced for the Chinese Spring Festival and Mid-Autumn Festival Cans and companion cups, etc. At the same time, Starbucks has also incorporated more local elements in store design, such as Qianmen Store in Beijing, Kuanzhai Alley Store in Chengdu, and Sanfang Qixiang Store in Fuzhou, which have brought unique local characteristics to customers. Starbucks store experience.
Starbucks Coffee Trading (China) Co., Ltd.
Founded in 1971, Starbucks Coffee Company is a world-renowned retailer, roaster and brand owner of specialty coffees. Its retail products include more than 30 coffee beans, handmade espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries and food, as well as a variety of coffee machines, coffee cups and other products. In addition, the company produces and sells Starbucks coffee and cream liqueurs in convenient places outside retail stores through marketing and distribution agreements through joint venture partners and continuously sells bottled Frappuccinos, ice-shaking double espresso and ice cream. Expand new products and brands such as Taishu Tea and Starbucks Music CD. In 1987, the current chairman, Mr. Howard Schultz, acquired Starbucks, led the company to cross several business development milestones. In June 1992, Starbucks was successfully listed as a professional coffee company, which quickly promoted the company's business growth and brand development. Currently, the company has more than 13,000 coffee shops and more than 145,000 employees in 39 countries along North America, Latin America, Europe, the Middle East and the Pacific coast. For a long time, the company has been committed to providing customers with high-quality coffee and services, creating a unique "Starbucks experience", and making Starbucks stores around the world a "third living space" where people can be warm and comfortable in addition to their workplaces and living residences. At the same time, the company continues to give back to society through various activities that reflect corporate social responsibility, improve the environment, and repay partners and farmers in coffee-producing areas. Starbucks in China In China, Starbucks is a well-deserved leader in coffee knowledge and coffee professional skills, and has always adhered to its traditions and characteristics to provide customers with good coffee products, as well as other high-quality beverages and food. Chinese people have a tradition of drinking tea, but Starbucks has created a good coffee culture in such a tea drinking society. The atmosphere of Starbucks store is quite similar to a traditional Chinese teahouse, a place to relax and have a chat and gather, and a public living room where you can chat with your relatives and friends. Starbucks' unique Starbucks experience, high-quality and humanized services and its "third space" concept have also resonated with Chinese consumers. Starbucks China’s partners are as enthusiastic, sincere, considerate, knowledgeable and passionate as partners around the world. They love Starbucks culture and actively participate in training. They are the bridge between Starbucks and customers, and they are also the carrier and embodiment of Starbucks' brand value. It is these partners who use their enthusiasm and professionalism to deliver Starbucks’ cultural and spiritual connotations to our customers while providing services to their customers. While providing consumers with a consistent and high-quality Starbucks experience, Starbucks has also been committed to improving and improving our customer experience. On the basis of striving for excellence in product quality and service, Starbucks emphasizes innovation, emphasizes the personalization of products and services, and emphasizes the continuous bringing pleasure and surprise to consumers. At the same time, Starbucks fully respects China's long-standing traditional culture and perfectly integrates local customs into Starbucks' experience in store design, local food and beverage supply. Since entering the Chinese market, it has successively launched a variety of beverages, foods and products with Chinese characteristics that are deeply loved by Chinese consumers. Including Starbucks mooncakes, Starbucks rice dumplings, Black Sesame Matcha Frappuccino, Chinese Starbucks tea, Fumanli Xiangmachito, Ruyi Peach Blossom Latte, Spicy Yiji Peach Scent Mocha and Zodiac Savings specially designed and produced for the Chinese Spring Festival and Mid-Autumn Festival Cans and companion cups, etc. At the same time, Starbucks has also incorporated more local elements in store design, such as Qianmen Store in Beijing, Kuanzhai Alley Store in Chengdu, and Sanfang Qixiang Store in Fuzhou, which have brought unique local characteristics to customers. Starbucks store experience.
General Mills (China) Investment Co., Ltd.
Ice cream lovers around the world regard the Haagen-Dazs logo as a symbol of the luxurious experience of ice cream. Haagen-Dazs has always adhered to the belief of quality first, making it synonymous with the world's highest quality and high-quality raw materials. Ruben Mattes, the founder of Haagen-Dazs, created the world's delicious ice cream in 1921 after decades of innovative research and development, and founded the Haagen-Dazs brand in 1961. Since then, Haagen-Dazs has made "only producing ice cream desserts of highest quality to provide customers with a unique and respectful taste experience" a consistent brand philosophy. Haagen-Dazs insists on using high-quality raw materials and blending exquisite craftsmanship. Haagen-Dazs has become the world's most luxurious ice cream brand. Haagen-Dazs only uses fresh cream, which has a rich milky taste, a pure taste, and a much lower air content than other high-end ice products. The mellow feeling of "melt in the mouth" is lingering between the mouth and the mouth. Since the launch of the brand, "natural and pure" has been Haagen-Dazs' consistent purpose: only high-quality fresh milk is used as raw materials, and ice cream products do not add preservatives. Haagen-Dazs searches all over the world, just to search for the highest quality ingredients: freshly made from milk sources, Madagascar-like vanilla, Belgium’s mellow and rich pure chocolate, and seasonal sunny hawaiian nuts… … No matter how far it is, it cannot stop us from pursuing the perfect taste and quality. Wherever there are the ultimate raw materials, we have our footprints! The ultimate raw materials are the ultimate guarantee of Haagen-Dazs ice cream. Traditional craftsmanship has truly created the Haagen-Dazs palace-level ice cream art. We spared no expense and time to develop the ultimate that can control the air content in the ice cream to a small range. The craftsmanship makes every scoop of ice cream smooth and rich, bringing the taste buds a lingering luxury touch. From tasting to aftertaste, it is unique at every moment, presenting a wonderful and extraordinary taste experience. Each Haagen-Dazs product combines exquisite production craftsmanship and unique taste creativity: the rich taste of Hawaiian nuts, the rich layers of toffee shortbread, and the fresh and sweet and mellow combination of strawberry cheesecakes. We have continuously innovated and launched the nearly highly respected lava ice cream, inspired by popular desserts around the world, and combined with the unique rich soft-heart sauce, the layers of flavor bring a new and lingering texture. The name Haagen-Dazs is very European, but it does not actually come from Europe. It is just composed of two synthetic characters. It does not even have any branches in Nordic. Its founder is a European immigrant from Poland. Haagen-Dazs' brand is now owned by General Mills. In the United States and Canada, the products are Nestlé brands. Haagen-Dazs has become an ice cream brand in China through its unique marketing strategy. Haagen-Dazs has gained recognition and welcome from high-end consumers in the mature ice cream market, and its "luxury" marketing methods have become a classic case in the industry. .
General Mills (China) Investment Co., Ltd.
Ice cream lovers around the world regard the Haagen-Dazs logo as a symbol of the luxurious experience of ice cream. Haagen-Dazs has always adhered to the belief of quality first, making it synonymous with the world's highest quality and high-quality raw materials. Ruben Mattes, the founder of Haagen-Dazs, created the world's delicious ice cream in 1921 after decades of innovative research and development, and founded the Haagen-Dazs brand in 1961. Since then, Haagen-Dazs has made "only producing ice cream desserts of highest quality to provide customers with a unique and respectful taste experience" a consistent brand philosophy. Haagen-Dazs insists on using high-quality raw materials and blending exquisite craftsmanship. Haagen-Dazs has become the world's most luxurious ice cream brand. Haagen-Dazs only uses fresh cream, which has a rich milky taste, a pure taste, and a much lower air content than other high-end ice products. The mellow feeling of "melt in the mouth" is lingering between the mouth and the mouth. Since the launch of the brand, "natural and pure" has been Haagen-Dazs' consistent purpose: only high-quality fresh milk is used as raw materials, and ice cream products do not add preservatives. Haagen-Dazs searches all over the world, just to search for the highest quality ingredients: freshly made from milk sources, Madagascar-like vanilla, Belgium’s mellow and rich pure chocolate, and seasonal sunny hawaiian nuts… … No matter how far it is, it cannot stop us from pursuing the perfect taste and quality. Wherever there are the ultimate raw materials, we have our footprints! The ultimate raw materials are the ultimate guarantee of Haagen-Dazs ice cream. Traditional craftsmanship has truly created the Haagen-Dazs palace-level ice cream art. We spared no expense and time to develop the ultimate that can control the air content in the ice cream to a small range. The craftsmanship makes every scoop of ice cream smooth and rich, bringing the taste buds a lingering luxury touch. From tasting to aftertaste, it is unique at every moment, presenting a wonderful and extraordinary taste experience. Each Haagen-Dazs product combines exquisite production craftsmanship and unique taste creativity: the rich taste of Hawaiian nuts, the rich layers of toffee shortbread, and the fresh and sweet and mellow combination of strawberry cheesecakes. We have continuously innovated and launched the nearly highly respected lava ice cream, inspired by popular desserts around the world, and combined with the unique rich soft-heart sauce, the layers of flavor bring a new and lingering texture. The name Haagen-Dazs is very European, but it does not actually come from Europe. It is just composed of two synthetic characters. It does not even have any branches in Nordic. Its founder is a European immigrant from Poland. Haagen-Dazs' brand is now owned by General Mills. In the United States and Canada, the products are Nestlé brands. Haagen-Dazs has become an ice cream brand in China through its unique marketing strategy. Haagen-Dazs has gained recognition and welcome from high-end consumers in the mature ice cream market, and its "luxury" marketing methods have become a classic case in the industry. .
