Rucheng County Fanhua Food Co., Ltd., founded in August 2004, is located in Rucheng County, Hunan Province, covering an area of ​​more than 31,000 square meters. It is a pepper breeding, seedling cultivation, planting, purchasing, storage, research and development, production and processing. A agricultural product processing enterprise integrating marketing. The company's mission is to "help peppers to help the country with industry". In 2018, the planting of bright red peppers has benefited 17,800 poor people in 6,011 households in the county, and the gross income of poor households is expected to reach 112 million yuan. "Xiangru" brand products are spread across KA stores and chain supermarkets in 26 large and medium-sized cities across the country, with sales reaching 318 million yuan as of 2017.

Dongguan Xiangru Food Technology Co., Ltd. is located in Chashan Town. It is the brand operation center, product sales center, production and R&D center of "Xiangru". It covers an area of ​​22 acres of 18,000 square meters and has 15,000 tons of chopped peppers and soaks each year. The processing capacity of peppers is independently developed with a variety of modern professional equipment for chopped pepper processing, with 2 automatic canning lines with a production capacity of 6,000 bottles per hour, 1 automatic PET bottled pickled pepper assembly line, 5 automatic vacuum packaging production lines, and hotel special buckets Install 1 production line. The company's 1,035 distributors are spread throughout the Pearl River Delta region, and almost 7 of every 10 Hunan restaurants use Xiangru peppers.

According to the strategic layout of the company's headquarters, Hunan Xiangru Food Co., Ltd. was officially launched in Changsha in January 2019. The company gathered a large number of industry talents to deeply deploy the sales markets in central, east China, north China, southwest, northwest and other regions. The team core The management personnel and sales backbones are all from executives from listed companies, and have excellent team building capabilities and market management capabilities. The company's market plan: complete the store of 200,000 sales outlets within one year, and the overall sales target of the branch within three years exceeds the South China market with annual sales of 200 million yuan.