Liziqi
Liziqi
Founded by Li Ziqi, it is based on Chinese traditional food culture and creates a new traditional food brand with oriental style. Li Ziqi is an influential food celebrity IP in China and is known as the true "oriental food lifestyle".
Brand Proposition: Li Ziqi takes inspiration from oriental food culture and proposes the brand concept of "new traditions and slow life". And realize the new inheritance of traditional food and cultural values in a way accepted by modern people, advocate a slow life model, and use simple methods to help people to nourish their body and mind.
Brand Features: Li Ziqi takes oriental food culture as the core and creates a domestic original IP brand through original short videos, special cultural experiences, Li Ziqi's peripheral products, etc. It is an Internet brand with warmth and common values with young people.
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