Mr. Mai Xingfu, the founder of Xindongyang, is from Dayuan Township, Taoyuan. In the 56th year of the Republic of China, when Taiwan's industry and commerce were in its infancy, Mr. Mai Xingfu started from scratch and founded Xindongyang. The first store was "Dongyang Roasted Shop" on Wuchang Street, Taipei City. "(now the Wuchang store in New Dongyang) is famous for its first-ever "on-site hand-fried meat floss" and "finger sucking aftertaste roasted wax". With Xinglong's business, Mr. Mai Xingfu gradually opened up new business bases and successively developed pork, beef jerky, sausage, canned meat and other products. Through solid handicraft techniques and practical flavors, the products can be well produced in the market. With the echo, Xindongyang has gradually won the reputation of "meat kingdom" in the market and has also established the operation direction of Xindongyang's specialization in meat processing, food wholesale and retail.

Since its inception, Xindongyang has adopted the four major business philosophy of "integrity, down-to-earth, active and innovative". In order to make customers feel at ease, Xindongyang has built a standard factory that meets the US FDA; at the same time, it has introduced German meat processing technology, through Automatic production equipment, rigorous operating process specifications and various standards of food production inspection, produce high-quality products. Xindongyang also introduced Dutch wastewater treatment equipment as early as 1988 to implement environmental protection concepts. In order to retain the original flavor, reduce the The additives in food are developed through the laboratory. Because of their industrial representativeness, Xindongyang was selected as a counseling manufacturer by the Ministry of Economic Affairs and became a manufacturer in Taiwan's food industry that introduced product production and circulation history at the same time.

Xindongyang set a spiritual benchmark for promoting the refined and internationalization of Chinese food at the beginning of its establishment; it continuously improves and progresses from production technology, business management, marketing and research and development, so that the company can flourish and become famous. China and foreign countries have laid the foundation for Taiwan’s food to develop internationally. New Dongyang is also growing and thriving, from the provincial stores, national highway service areas that sprouted after the rain, and Taoyuan Zhongzheng Airport outbound stores that symbolize international image to the establishment of overseas branches, which shows that New Dongyang promises itself with the window of Chinese food and hopes for high quality. The products are all over the world, and where there are Chinese people, there is Xindongyang.

In the pursuit of delicious food, Xindongyang adheres to tradition and innovation at the same time. In classic series such as jerky, meat floss, meat sauce, etc., adhere to the quality and maintain the good taste of the brand. In Western meat, creative Chinese pastries and freshly roasted meat, we are constantly pursuing new and touching, bringing delicious food to consumers with fragrance.

Xindongyang is the first manufacturer in Taiwan's meat industry to implement "product resume" and "circulation resume" simultaneously. Through rigorous operating procedures and inspections, it produces high-quality products so that consumers can enjoy the good taste with peace of mind. .

"Family affection is worth working overtime, true love lies in company." Through gifts, consumers have the opportunity to accompany and care for those they love. New Dongyang City is spread all over the province and serves wanderers who leave their hometowns on national highways and airports. New Dongyang hopes that every consumer can use the gift to convey a strong sense of humanity.