
Rongye Food
Rongye cured meat originated from the Guangxu period of the Qing Dynasty. It has been around for four generations and has a history of more than a hundred years. More than a hundred years ago, Wang Tianfu, the founder of Rongye’s cured flavor, had a unique flavor. So it was sold in the open shop, which was loved by the public and became a well-known old brand.
Guangdong Rongye Food Co., Ltd. is located in Huangpu Town, Zhongshan City, which is known as the "Capital of Chinese Cured Taste". The factory area is more than 30,000 square meters, and has a vacuum rolling and kneading machine, high-speed mixer, and vacuum A series of advanced production equipment such as filling machines and steam drying rooms are designed and built in accordance with the GB/T22000 food safety system standards. They have passed ISO22000 food safety management system certification and HACCP certification, ensuring food quality and safety.
"Inheritance and Development" is the ancestral teaching of Rongye. Since the fourth-generation successor Wang Xiantao took over, he has taken the responsibility of "inheriting traditional skills, preserving local characteristics, and promoting bacon culture" as his mission, vigorously entered the national market and built a national marketing network. At the same time, we worked with Zhongshan Technician College to establish the "Chinese Sauce R&D Base", adhere to the path of independent research and development, continuously develop new products, and improve process technology. In addition to dozens of traditional Cantonese sausages, Hong Kong-style duck liver sausages, mushroom sausages, five-flower crystal bacon, phoenix balls, gold and silver clay, they innovatively make precious gold foil, bird's nest, abalone, shark fin and other products. The ingredients are integrated with the sausage, and the first new series of new products such as gold foil sausage, bird's nest sausage, shark fin sausage, abalone sausage, etc., are respected as the "noble among the sausages". At present, concepts such as green and health have been introduced, and natural health-preserving ingredients have been used to make health-preserving series of sausages such as black garlic sausages, red date sausages, injecting fashionable vitality into the traditional sausages. The inherited skills, first-class quality and innovative craftsmanship have won many recognitions for Rongye Food. Rongye is one of the few enterprises in the industry that has won the National Key Leading Enterprise in Agricultural Industrialization, Guangdong time-honored brands, high-tech enterprises and Guangdong Chinese-style pickled meat products engineering technology research center. Rongye Food pays special attention to innovation. After years of hard work, it has formed three major product matrixes, including traditional cured meat, casual snacks, and frozen foods, and has actively developed pre-made vegetable products, becoming a modern food enterprise with multiple categories.
As the inheritor of traditional cured flavour production craftsmanship, Rongye has inherited the innovative spirit of his ancestors that breaks the conventions and is not bound by the clichés. Rongye was the first in the industry to propose the concept of creating a new cured flavour culture, and promoted and innovated the development of the entire industry in multiple aspects and channels, including the launch of the "Nine-Da Gui of Cured flavours" dish that won the "Chinese Famous Banquet" honor. The Rongye Braised Flavor Cultural Center was established, and it was the first to be electrocuted and constantly refreshed the industry's e-commerce sales records. It used new processes, new technologies, new equipment and new concepts to improve the production technology of braised Flavor, and actively broaden the market structure of the braised Flavor Industry , launched the revolutionary product of instant sausage, created the casual brand of "Jiangwang", and introduced traditional food into a broader snack food market!
In 2018, Rongye Food (China) Holding Group Co., Ltd. was listed on KOSDAQ, South Korea with the stock code 900340. Rongye’s listing in South Korea is of great significance, and has greatly promoted the development of the Huangpu cured flavour industry and made the Huangpu cured flavour, a traditional industry, appear on the international financial stage!
Boat against the current, if you don’t advance, you will retreat. In the future, we will continue to carry forward the fine traditions, build and develop enterprises with high standards, high requirements and high quality, and increase investment in brand promotion, so that Rongye will be based in Guangdong, radiate across the country, and go to the world! We will take "green, organic, and healthy" as our purpose and take consumer needs as our starting point, increase the development of green products, keep pace with the times, and lead a new trend of cured food.
The thousand-year-old Huangpu Ancient Town has new branches, and the century-old heroic cured flavor has created glory!