The brand origin of Millennium Star can be traced back to the "Li Tianshun Silver Building" in Linhai, Zhejiang Province in the early days of the Republic of China. In August 1997, Mr. Yang Guaijin, a third-generation descendant of the time-honored silver building, came from a craftsmanship family, cared for "inheriting Chinese traditions". The life ideal of craftsmanship spreads the concept of fashion design, and has begun a new process of establishing a brand for the craftsman family. Since its establishment, the company has always adhered to the corporate business development concept of "technology creates wealth, quality wins the market, integrity creates a brand, and service weaves the future". It relies on Chinese traditional jewelry craftsmanship and absorbs and learns from international advanced design concepts and craft technologies. Through jewelry, interpret Chinese and Western cultures and spread and advocate jewelry emotional culture.

Millennium Star Jewelry Co., Ltd. (before its name was Shenzhen Millennium Star Industrial Development Co., Ltd., hereinafter referred to as Millennium Star or Company), was established in April 2000 and March 2010, and was changed to a joint-stock enterprise. The company is headquartered in Shuibei Jewelry Industrial Park, Luohu District, Shenzhen, with a registered capital of 256.79 million yuan. It is a large-scale Chinese and foreign jewelry industry integrating Huang Platinum jewelry research and development, production and processing, wholesale and retail, brand chain operation, import and export business. Joint venture. It has more than 1,000 technical backbone, marketing elite and high-quality management personnel specializing in jewelry design and production. The company's production scale, process technology, brand influence and comprehensive strength are among the forefront of the domestic jewelry industry.

Adhering to the core corporate values ​​of "loyalty, friendly, hard work and innovation", the company is enterprising, brave in innovation, market-oriented, and constantly improves innovative design concepts, marketing models, management models and customer service. In the process of business management, the management process and product quality monitoring system are continuously improved, and through independent research and development, a set of "Jewelry Enterprise Resource Integration ERP Management System" software that conforms to the characteristics of the jewelry industry is developed to purchase raw materials, design, and distribution. Sales process, quality feedback and customer service are monitored throughout the process, refined management is implemented, and precise processes are strictly implemented to truly achieve unique identification and traceability of each product, ensuring the quality and quality of each jewelry product Identity has become a major feature of the jewelry industry. Continuously innovate in product design and process technology, and the products have obtained dozens of national patents. In terms of brand improvement, continuously strengthen cooperation and exchanges with well-known domestic and foreign companies and establish long-term strategic cooperation. In July 2007, Millennium Star and SoftBank Saifu Fund successfully signed a contract. In September of the same year, the famous movie star Sun Li was signed as the spokesperson for Millennium Star Jewelry brand image; in December 2007, the company became Schachter & Namdar Asia Ltd. "South African Diamond" is the only designated agent in mainland China.

After more than ten years of unremitting efforts, Millennium Star has become a symbol of domestic fine craftsmanship, exquisite and fine jewelry with its refined management, advanced design concepts and exquisite inlay technology. As the vice chairman of the China Jewelry and Jade Jewelry Industry Association The President, Vice President of Guangdong Gold Association, Vice President of Shenzhen Gold Jewelry Industry Association, Vice President of Shenzhen Retail Business Industry Association and Executive Vice President of Shenzhen Commercial Federation, Millennium Star has successively won the " The honors of China's jewelry industry's well-known brand", "Guangdong Province's famous brand", "China's famous brand", and "creating a leading enterprise in China's jewelry brand" have become one of the well-known brand enterprises recommended by the China Jewelry and Jade Jewelry Industry Association to the whole country.

Transmit eternal love and advocate the beauty of emotions. In the process of providing people with more emotional, cultural, tasteful products and services, the Millennium Star brand has gradually gained widespread recognition from the industry and consumers, laying the foundation for the Millennium Star continues to lead the Chinese jewelry industry.

In the future, the company will be committed to becoming an advocate of China's jewelry emotional culture, and strive to build Millennium Star Jewelry into an international first-line jewelry brand, making due contributions to the prosperity of my country's jewelry industry.