As an international fashion capital, Shanghai has nurtured countless classics and prosperity; it has accumulated unique charm and literacy. During this period, there was a rich place, interpreting the civilization that only it could interpret - that is the Old City God Temple in Shanghai.

Founded in 1906, Laomiao Gold, a time-honored brand known for its reputation in China, has developed and grown up. As the number one gold retail enterprise in Hushang after reform and opening up, Laomiao Gold has grown rapidly with the brands of "Old City God Temple" and "Old Temple" with rich cultural heritage. From the two counters at the beginning, more than 300 brand franchise stores (counters) have been established in 24 provinces and cities across the country to build two major logistics platforms in Shanghai and Shenzhen.

In 2006, sales ranked among the top two in the industry and won the "China's 500 Most Valuable Brands", the first batch of "Chinese Time-honored Brands" enterprises recognized by the Ministry of Commerce. In 2007, Laomiao products won the "Chinese Famous Brand Product". Laomiao brand ranks among the top two in the jewelry market. In 2008, it was awarded the "Asian 500 Most Valuable Brands" by the Organizing Committee of the Asian Brand Ceremony. We have developed two new brands, "Nine Heavens Famous Jade" and "L&M", focusing on the high-quality young fashion market.

As the only representative of China, Laomiao has been on the podium of the World Diamond Conference many times; and the works of Laomiao designers have also won the championship in the international jewelry design competitions many times.

The predecessor of Shanghai Laomiao Gold Co., Ltd. was "Shanghai Laochenghuang Temple Crafts Store". It was founded in 1982. It was the first gold retail outlet opened in Shanghai after the State Council approved the resumption of the sale of gold jewelry in China. On December 20, 1994, it developed into a Shanghai Laochenghuangmiao Gold and Silver Jewelry Company, which specializes in gold and jewelry, and was reorganized into Shanghai Laomiao Gold Co., Ltd. on July 28, 1998. After years of hard work, the company's registered capital has increased from 20 million yuan that year to 110 million yuan at present. Own assets of 160 million yuan.

Currently, the company has gold factory, platinum factory, diamond company, platinum company, international trading company, cultural gift company, precious metal refining company, jewelry research and testing center, diamond processing center, as well as Chenghuang Temple Main Store, Diamond Building, Nanjing Road Silver Building, and There are 62 chain branches and sales outlets covering Shanghai city and suburban counties, and there are more than 200 national monopoly sites, with nearly 1,000 employees. In 2001, the company established Laomiao Gold International Trade Co., Ltd. to adapt to the WTO and actively participate in the international diamond trade needs. At the same time, Laomiao Gold is the first batch of member units of the newly established gold exchange. The company has developed into one of the few large-scale enterprises in China that integrates commerce, industry and technology. Especially in the gold retail industry, the company's leading position is undoubtedly established, and its market share has expanded year by year. In 2000, sales were 930 million yuan, and in 2001 it reached 1.3 billion yuan. Laomiao Gold pays great attention to brand promotion and maintenance work, and nearly 14 million yuan of funds are used for advertising every year. Its slogan "Laomiao Gold brings you good luck" is well known to everyone. At the same time, the company has worked closely with DTC, World Gold Association and Platinum Association in all aspects, which not only made the company's "old temple" brand famous all over the country, but also drove gold sales in the entire Chenghuang Temple area, making it a place in Shanghai and even the whole country The largest gold sales center.

China's gold market is gradually opening up, and Laomiao Gold is actively preparing to expand overseas. Laomiao Gold has carried out a series of exchanges and cooperation with major international jewelry manufacturers such as Italy, the United Kingdom, Australia, and Israel. For example, it has reached a sales cooperation in high-quality diamonds with Schnitz, chairman of the World Diamond Exchange Federation; and cooperated with Italian design master Robert Koss in jewelry design. At the same time, it also maintains a close strategic alliance with the World Gold Association, Platinum Association, and DTC Diamond Promotion Center. The company has been registered in Hong Kong and actively participates in brand competition in the Hong Kong market.