Jinzhizun Jewelry is a jewelry retail brand under Hong Kong Resources Holdings Co., Ltd. (listing number: 2882). It is mainly engaged in the design, research and development, and sales of various jewelry and diamond jewelry, thousand-foot gold jewelry and corporate gifts; in major cities in Hong Kong, Macao and Mainland China Establish a retail network through self-operation, cooperation and franchise models. At present, the group has opened more than 300 Jinzhizun Jewelry Stores in China, Hong Kong and Macao respectively, and its brand image is deeply recognized and recognized.

Hong Kong Resources Holdings Limited ("Hong Kong Resources"; Stock No.: 2882.hk> was listed on the main board of the Hong Kong Stock Exchange in June 2003, mainly engaged in the trading of precious metal electroplating chemicals in Hong Kong. Hong Kong Resources operates the trading business of electroplating chemicals through Shengli Co., Ltd., a wholly owned subsidiary of the Group. In addition, through the successful acquisition of the Golden Supreme Brand, a Hong Kong jewelry retail chain with more than 33 distribution points in Hong Kong, Macau and China, it has entered the jewelry retail business in Greater China.

Hong Kong's resources are actively expanding and grasping the investment opportunities of upstream and downstream businesses including precious metals and other metals, and are determined to become a comprehensive vertical and horizontal resource development company.

The demand for global retail and gold investment continues to rise, and China and India have a high demand for gold jewelry and gold reserves. In addition, the scattered Chinese gold mining industry needs to be integrated and optimized, bringing huge growth potential to Hong Kong's resources. With the strong connections between management and the gold and metal mining industries, Hong Kong resources have seized the initiative.

Although the economies of many countries are still unclear, China has regained economic growth, stimulating national income and consumption power, including luxury goods, and promoting jewelry retail business. The Chinese market continues to bring huge business opportunities to Hong Kong resources.

Jin Zhizun has a history of more than ten years and is a famous gold and jewelry retailer in China, Hong Kong and Macau. In the past two years, Jin Zhizun’s specialty stores [and counters] have doubled to more than 330 at present. With its far-sighted management team and huge China retail network, it has created more business opportunities for Jin Zhizun to supplement the optimistic consumption sentiment in the market.

Among the well-known gold jewelry brands, Jin Zhizun's brands - "Golden Zhizun" and "Galaxy Star" have won a lot of reputation and have been popular among consumers for many years.

Jinzun now launches diamond, full gold, K gold, pearl and jade jewelry products. In order to meet the unique preferences of customers, Jinzun mainly sells and customizes diamond and gem products for customers. In addition, Jin Zhizun implements a membership system to improve customers' satisfaction and loyalty to Jin Zhizun.

Jinzhizun focuses on quality and reliability. Its product research and development, innovative design and patented technology and products, including "Golden Supreme Statue", "Gold and Silver Relief", "Shining Jewelry and Creation Method" and "Shining Star" are highly respected. Jin Zhizun also participated in the Hong Kong Q Mark Service Program and the Hong Kong Tourism Development Bureau's high-quality tourism service program, and was awarded the Hong Kong Excellent Brand.