Fashionable styles, high-quality products and high-quality services are the core connotations of "Caibai Jewelry". "Caibai Jewelry" has always adhered to the purpose of quality first and honest operation. Caibai Company has formulated "Caibai Jewelry" standards that are higher than the national standards, and placed quality orders to the manufacturer based on this. Every product must undergo a strict inspection process. Each piece of jewelry sold by Caibai Company is accompanied by a inspection verification issued by a national authoritative agency. High-quality products win the trust of customers.

Beijing Caishikou Department Store Co., Ltd. is located at No. 306, Guang'anmen Nei Street, Xicheng District, Beijing, with a business area of ​​8,800 square meters. Mainly engaged in large categories of goods such as full gold, thousand-foot gold jewelry, ornaments, gold bars, platinum, diamonds, jade, white jade, jewelry, gold and silver coin seals, K-gold and 18K gold and silver jewelry. It has the qualification of a Chinese gold coin franchise retailer. Beijing's largest and most complete gold and jewelry franchise company. In years of practice, Caibai Company has gradually established, formed, improved and developed the characteristic operation of gold and jewelry.

Currently, there are 19 directly-operated chain stores and branches in Beijing and Waifu, and at the same time, the flagship stores of Caibai Jewelry, JD.com and Tmall have been officially launched. In 2013, Caibai Company's sales reached 13.5 billion yuan. So far, Caibai Company has won the first place in gold jewelry sales in Beijing for 24 consecutive years and the first place in the country in sales.

Caibai Company is a member unit of the Shanghai Gold Exchange. It has the qualification to directly buy and sell raw materials for yellow and platinum. It has opened a precious metal investment and trading center on the fourth floor of the company, providing consumers with complete specifications and rich variety of physical gold, and is convenient and fast. repurchase system. Not only does physical gold achieve new breakthroughs in sales, but it also makes the concept of "storing gold in the people" deeply rooted in people's hearts.

While leveraging its gold advantages, Caibai's diamonds, jewelry and jade jewelry also have an advantage in the market. Caibai Company exclusively launches 1,000 fine carat diamonds, each with a triple certificate to ensure quality. Jade boutique area and jade culture sand table convey the profound jade culture to consumers. In October 2010, Caibai Company joined hands with the International Colorful Gem Association to carry out an international colored gem promotion activity, collecting more than 100 pieces of top-grade jewelry ores and raw stones from all over the world for exhibition. It demonstrates the style of Caibai Company's leading industry enterprise. Through the promotion of jewelry culture, customers can be shown a shopping process that integrates specimens, raw materials, and finished jewelry products, so that customers can experience a new concept of experiential shopping.

In terms of service, Caibai Company established its first gold jewelry service center in Beijing, fully implementing 30 service commitments, providing consumers with "one-stop" services such as jewelry cleaning, repairing, consulting, old-for-new, and engraving of characters and images. The majority of customers praised it as "gold service".

In the process of continuous development, Caibai Company has a professionally trained jewelry design team to develop products with Caibai's independent intellectual property rights. This team has successively launched a number of new products that are popular among consumers. Caibai Company also enjoys the reputation of "National Precious Metal Project First Launch Station". Every year, it launches many new project investment products in the form of national first launch and exclusive limited sales in Beijing. It is highly favored by collectors, and goes to Caibai Company to buy precious metal collections. It has become a consensus among consumers.

At the same time, as a representative of the Chinese jewelry industry, Caibai Company has also attracted many international promotion organizations, including the World Gold Association, the International Platinum Association, the International Colored Gem Association... They have all cooperated with Caibai Company for many years. After Caibai's efforts, many new fashion products were able to meet Chinese consumers. Caibai has made outstanding contributions to actively spreading jewelry culture and leading fashion and high-end consumption. Therefore, Caibai is known as the "promotion base for international fashion jewelry."

Facing the future, Caibai Company will continue to improve its specialty specialty for gold and jewelry, implement cultural marketing concepts, continuously enrich the connotation of "Caibai Jewelry", strengthen cooperation with international peers, meet market demand with rich and diverse independent products, and move towards a group company.