Kela
Kela
China's wedding ring customization and light luxury diamond decoration brand, a wholly-owned O2O Jewelry Company under Gangtai Holdings, is an enterprise integrating procurement, design, commissioned processing, sales of jewelry and personalized customization services.
Kelan (Shanghai Kelan Trading Co., Ltd.) is a Chinese wedding ring customization and light luxury diamond decoration brand. It was established in 2007. It is a wholly-owned O2O jewelry company under China's Internet + jewelry industry chain - a wholly-owned O2O jewelry company under Gangtai Holdings.
Kelan (Shanghai Kelan Trading Co., Ltd.) has become an enterprise integrating procurement, design, commissioned processing, sales of jewelry and personalized customization services through the omni-channel marketing (O2O 2.0). Kelan directly purchases diamonds in six diamond origins or trading centers around the world, including South Africa, Belgium, India, Israel, etc., and has four international partners including Antwerp HRD and the US GIA. The diamonds sold are one diamond and two certificates.
Since its establishment, Kelan's sales have maintained an annual compound growth rate of more than 150%. Kelan's online flagship store is spread across the Internet. In addition to the company's official website, major platforms such as Tmall, JD.com, Vipshop, Suning.com, and Bank Points Mall have entered the market. Kelan has developed nearly 100 offline physical stores, covering many first- and second-tier cities in the east, central and western regions across the country.
Brand philosophy
Ke is beautiful jade, orchid is orchid." Kelan believes that girls wearing diamonds are as elegant as orchids, and then they are harmonious with the sound of the diamond unit of measurement "carat", and named it Kelan (KELA). Kelan uses "Angel Love" as "Angel Love" As a brand concept, Kelan believes that every bit of diamond contains clear and pure love, as pure and beautiful as an angel. In Kelan, diamonds are not unattainable "dreams", but "loved" that everyone can have Witness”. Kelan focuses on bringing high-quality diamonds to all those who strive to pursue happiness and true love.
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