Lee is a cowboy legend originated from 1889. Since Mr. Henry David Lee founded HDLee Mercantile in 1889, Lee has been destined to be a legendary brand that has created history. From the launch of the protective Lee Bib Overall strap work pants; to the classic 101 series made of 13 ounces of heavy tannin; to the refined jade and cool denim series, it has been innovative and change for more than 130 years. Sew all your efforts on denim, all this is just to be seen by you. Stand Tall, I'm just that.

In 1889, HDLee Mercantile was founded in Kansas, USA, and Mr. HDLee discovered the huge market potential of durable work clothes. So he started his ready-to-wear business, which also made Lee one of the world's successful clothing companies.

In 1913, the car repair technician inspired by Mr. HDLee, the one-piece workwear "UnionAlls" was released. The product became famous as soon as it was launched. In 1924, in order to meet the American denim community, Lee introduced a pair of jeans with a heavy 13 ounces tannin according to their living needs. This is the well-known 101 series. To this day, it is still popular.

In 1926, the zippered jeans 101Z series was officially launched. The customized inner cut makes it extremely comfortable to stand or sit, and the U-shaped crotch cut also adds comfort. In 1936, horse fur cards began to appear on the back waist of jeans. It quickly became an important symbol of Lee and a certification of his unique identity; it also became a symbol of the cowboy's lifestyle.

In 1944, Lee created the S-shaped stitching on the back pocket, which looked like a pair of American bison horns from a distance. In the same year, denim jackets also began to use the LEE Riders trademark, which became the symbol of Lee's pure bloodline. In 1949, Lee provided women with comfortable fit and comfortable clothing, and launched the slim women's jeans Lady Lee Riders series.

In 1995, Lee logged into China and developed rapidly in the Asia-Pacific region. It opened special stores in Japan, Malaysia, Singapore, Taiwan, Thailand and other places, becoming one of the important denim brands in the region.

In 2011, the UrbanRiders Urban Riders series, which draws inspiration from urban cycling, combines Lee's traditional chivalry with modern cycling trends, while also having practical and fashionable innovative clothing series. In 2015, Lee launched the series of refined jade and cool denims, which combines jade and yarn to keep cool during the hot seasons.

In 2016, Lee has been curious and constantly innovating. Together with vision scientists and denim designers from VF Design Science Lab in the United States, he has developed a breakthrough and innovative design for Asian women's figures through a large number of experiments: the U-shaped denim series. Create a 360-degree, excellent shape, and 3D curve. In 2020, Lee, who has been founded for more than 130 years, will integrate his chic and high-spirited attitude into every carefully crafted clothing, show excellent denim qualities, and awaken everyone's inner energy - "Stand Tall, I'm just this one] together Strolling with one's head and live a confident and extraordinary life.

Today, LEE has been sold well in more than 200 countries and regions around the world.