FIRS
FIRS
Shanshan Brand Operation Co., Ltd. is a Chinese men's clothing pioneer enterprise under Ningbo Shanshan Co., Ltd. (Shanghai Stock Exchange: 600884). It designs, promotes and sells men's business formal wear and business casual wear in China. The brand portfolio includes FIRS, SHANSHAN and LUBIAM.
FIRS brand: Founded in 1989, FIRS is the company's core brand, aimed at middle- and high-income male consumers aged 35 to 45 who prefer men's business formal wear. It has now been recognized as the leader of the Chinese men's clothing industry.
SHANSHAN Brand: Founded in September 2015, the SHANSHAN brand is mainly aimed at middle-income young male consumers aged 25 to 35, who pursue fashion trends and often purchase trendy and cost-effective men's clothing products.
The SHANSHAN brand helps the company explore different markets and can provide customers with stylish design products to keep up with changing market trends and cater to the needs of younger consumers.
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