Baoxiniao Holdings Co., Ltd., established in 1996, is a joint-stock enterprise with clothing as its main business and involved in the investment field. In 2007, it was listed on the Shenzhen Stock Exchange. At present, the company has more than 1,500 online and offline sales outlets, three major production bases in Wenzhou, Shanghai and Hefei, with annual retail revenue of more than 5 billion yuan.

Baoxiu Holdings has five business segments, Baoxiu Headquarters, Phoenix International Headquarters, Phoenix Sales Headquarters, Baoxiu Headquarters and Baoxiu Venture Capital. Baoxiu Headquarters meets the dressing needs of mid-to-high-end business people by operating its own brands. Its subsidiaries include the original brand Baoxiu (SAINT ANGELO), the professional customized brand Solosali, and the fashionable British golf brand Henry Grant.

Phoenix International Headquarters uses the introduction, expansion and management of international fashion high-end brands to meet customers' diverse fashion needs. It currently mainly operates Italian light luxury brand TOMBOLINI and Italian shirt brand Kaimi, known as the "father of shirts". CAMICISSIMA, Korean and British casual brand HazZYS, French fashion outdoor sports brand LAFUMA and other brands.

Phoenix Sales Headquarters is mainly responsible for the construction and operation management of online and offline omni-channel sales networks of various retail brands, assumes the driving role of the locomotive, and gives full play to the synergistic advantages of each brand.

Baoniao Headquarters focuses on the high-end customization business of B2B customers, and provides customized services to business customers through the high-end professional clothing brand BONO. In 2016, it cooperated with the Korean school uniform brand ELITE BASIC to bring vitality to the domestic school uniform market. innovation.

Baoxiu Venture Capital Platform - Shanghai Junquanxin Investment Co., Ltd. is mainly responsible for Baoxiu's foreign investment business. It is good at interacting with the invested projects with the capital market, allowing the industry to develop rapidly with capital. Optimize industries with investment and strengthen capital with industries.

The company combines mobile Internet and big data technology to connect online and offline, providing consumers with a comprehensive, multi-brand, and omni-channel shopping experience that combines interaction and services. At the same time, with the help of the development of intelligent manufacturing technology, we actively promote internal transformation and upgrading, establish the Yunyi Intelligent Platform, deploy Industry 4.0 intelligent production, and create the intelligent manufacturing architecture system of "three clouds", namely "cloud customization", "cloud factory" Cloud Data” provides all-round and one-stop private customization services to private customized stores and consumers around the world, fully meeting consumers' personalized and fashionable needs, and taking the lead in leading the clothing industry to explore the path of large-scale personalized customization.

Looking to the future, Announcement Bird will uphold the corporate mission of "promoting clothing culture and decorating a better life", practice the core values ​​of "innovators first and strugglers first", take clothing as the main business, and implement "multi-brand brands in depth With the strategy of operation and international development, we are determined to become a first-class domestic, internationally renowned large-scale multi-brand clothing company with global competitiveness!