Founded in 1979, Yageo Group is headquartered in Ningbo City, Zhejiang Province, on the coast of the East China Sea. It is a leading enterprise in the textile and clothing industry in the country. Its subsidiary Yageol Fashion Co., Ltd. was listed on the Shanghai Stock Exchange on November 19, 1998. The stock code is 600177, and the stock abbreviation is: Yageol.

After more than 40 years of development, Yageo has formed a comprehensive international enterprise group with the fashion industry as the core, diversified and professional development. It has five major industries: fashion, real estate, investment, domestic trade and tourism.

Yager has always regarded building an international brand as the foundation of corporate development, and has forged ahead around transformation and upgrading, technological innovation, and established the leading position of high-end brand clothing in the industry.

The main brand "Yegor" has continued to maintain its dominant brand position in the domestic men's clothing field for many years. It is currently relying on five major series of Chinese shirts, administration, business, weddings and outdoor products, through "full categories, full scenes, all ages, all aspects, The five-dimensional layout of omnichannels is used to upgrade brand operations, thereby creating a clothing brand that represents "Chinese quality". On this basis, a three-dimensional brand system with extended MAYOR, HART MARX, HANP, UNDEFEATED, and HELLY HANSEN has been formed. The company has established strategic cooperation alliances with five major international fabric manufacturers including LORO PIANA, CERRUTI 1881, ALUMO, ALBINI, etc., jointly issued the initiative to build a global fashion ecosystem, and jointly built MAYOR with the world, creating "global fabrics, Hongbang craftsmanship, and high cost-effectiveness". MAYOR, an independent high-end men's clothing brand in China. HART MARX, a men's clothing brand with a history of more than 130 years, injects the elements of manor and knight sports to create a high-end sports and leisure brand that upholds the spirit of chivalry. HANP Hanma Shijia brand focuses on Hanma, a natural and healthy material originating from China. With the concept of "starting a new green luxury", it promotes the development of the entire industrial chain from seeds to products, and makes Hanma, a natural antibacterial, Breathable and dehumidified, green, low-carbon high-quality functional materials are brought to thousands of households. UNDEFEATED, a street fashion brand that is loved by young people, represents the spiritual connotation of "unbeatable" in street trends. The Norwegian national treasure-level outdoor sports and leisure brand HELLY HANSEN is well-known in the professional fields of navigation and skiing. On this basis, it integrates professional sports with daily wear to bring a new experience to Chinese consumers.

Yageor is building a Chinese smart manufacturing boutique factory with a garden-style production environment, humanized management, intelligent assembly lines and information transparency with the construction concept of standardization, automation, informatization, intelligence and digitalization. And through strong brands, competitive costs, fast response system, good experience platform, application of high-tech means and online and offline integration, we will help build the Yageo smart marketing system.