LILANZ
LILANZ
In 1987, the founder of the group, Wang Brothers, began men's clothing production and wholesale business.
In 1995, Lilang's first company, Lilang (Fujian) Fashion Co., Ltd., was established, and began selling men's clothing products under the Lilang brand ("Lilang").
In 2008, Lilang's English brand was changed to "LILANZ".
After more than 30 years of exploration and development, Lilang has become a nationally renowned men's clothing brand enterprise integrating design, research and development, production and marketing.
In 2009, Lilang became the first men's clothing brand company in China to list on the Hong Kong stock market, opening the curtain for the upgrading of Chinese men's clothing brand capital.
In 2021, Lilang had annual revenue of RMB 3.38 billion, and had 2,733 terminal stores, covering all provinces and cities across the country.
In 2023, Lilang brand visual VI will be newly upgraded and the positioning of "simple men's clothing" is clarified.
Looking back at Lilang's development history, from a small workshop with a few people to a well-known Chinese men's clothing brand enterprise integrating R&D, design, production and marketing; from R&D single-category products to now covering jackets, inner wear, pants, All categories of products such as footwear and accessories; from the first "business and leisure" in China to the new business men's clothing proposed today, Lilang has always been on the road of innovation and upgrading.
Finding the origin of brand efforts from consumers' pain points and constantly exploring consumer needs, Lilang strives to provide consumers with products with a sense of quality, design, fashion and cost-effectiveness. Lilang is committed to leading the fashion trend of the public with ingenious quality and innovative design.
Main Products: Men's coat , Men's jacket , Men's blazer , Men's outwear , Men's suit ,
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