BALENCIAGA
BALENCIAGA
In 1917, Cristobal Balenciaga founded the Balenciaga fashion house in Spain. This fashion designer, known for being "not compromised to standards", was even known as the "New Look" at the peak of his career. Christian Dior, who created the "New Look" the master of us all.
Since its inception, Balenciaga has been guiding important trends in the fashion industry. In 1937, Mr. Valenciaga opened a fashion house in Paris. The show immediately achieved amazing success and was praised by the media as a "fashion innovator". In the 1950s and 1960s, Balenciaga inspired the birth of new silhouette women's clothing due to its innovation in technology and materials. To this day, his sculptural works are still regarded as masterpieces in haute couture.
In 1968, Christobel Valenciaga closed the fashion house. In 1972, he passed away in his hometown in the Basque Country of Spain. Until the late 1990s, the fashion house was in a sleepy state. In 2001, Kering Group reopened this fashion door, and in October 2015, Demna Gvasalia was appointed as the brand's artistic director.
Under the leadership of Gvasalia, Balenciaga continues the glory of history, from clothing, accessories to experience, constantly innovating, which seems to be a spiritual call to fashion pioneers.
Balenciaga's monastery-style silhouette design is rooted in architectural innovation, creativity through volume, exquisite craftsmanship and unique use of materials, and ultimately demonstrates its unique aesthetics. Balenciaga's brand awareness is undoubtedly closely linked to its conceptual women's clothing (prêt-à-porter) series, while its handbags, shoes, accessories and men's clothing have also achieved great success around the world.
Balenciaga's boutique stores are all over the world, including brand flagship stores in Paris, London, Milan, Beijing, Shanghai, Tokyo, New York and Los Angeles. The smooth e-commerce website and authorized boutique stores together form the brand. A perfect network.
As a pioneer in fashion and culture, Balenciaga is also determined to become an environmentally sustainable leader through technologies and processes that reduce its carbon footprint during development. Balenciaga always takes humanity, the planet and future well-being as a consideration and continues to act in all aspects of creative output, collaborative efforts and material impact.
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