Givenchy
Givenchy
Born in 1927, Hubert James Taffin de Givenchy founded his fashion brand of the same name in 1952. In the same year, the fashion series he released left a strong mark in fashion history: the concept of "separation", the elegant shirt and light short skirt, combining structural lines and simple style into one, in the era of tight tailoring. Great success. "The terrible child of high demarcation" was born from then on. Slim lines, slim hips, slender contours and swan-like collars have won the favor of actresses around the world. In 1955, Hubert de Givenchy launched his first shirt dress, which reversed the previous lantern shape and soon became popular on the market.
Audrey Hepburn was Mr. Givenchy's muse, whose friendship lasted for a lifetime, prompting Mr. Givenchy to redefine the standard of elegance. In 1969, the "Givenchy Gentleman" product line was launched, setting a fashion vane for men. In 1988, the Givenchy brand was acquired by the LVMH Group. Hubert de Givenchy retired in 1995 after working for more than 40 years. After his departure, talents from the fashion industry, including John Galliano, Alexander McQueen, Julien MacDonald, Riccardo Tisci and Clare Waight Keller, followed one after another to inherit and carry forward the spirit of the brand. Former Duchess of Sussex Megan Markle also wore a custom wedding dress from the Givenchy brand at the wedding. On March 10, 2018, Hubert de Givenchy passed away peacefully in Paris at the age of 91.
Since June 2020, Givenchy has opened a new chapter in history, with Matthew M. WILLIAMS serving as brand creative director and responsible for all creative work in men's and women's clothing series. The unique designer Matthew M. WILLIAMS came to the fashion house with a persistence in craftsmanship, attention to detail, and a deep understanding of clothing tailoring, technology and integrity. He has a unique understanding of trend culture and can blend it with high-end ready-to-wear, and in this eclectic, charming and enduring fashion house, he will lead the brand to a new look with a sense of modernity and power in this eclectic, charming and enduring fashion house. the era of
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