Since its establishment in 1980, it has always been focused on the Chinese business and casual men's clothing market with jackets as its core category. Jinba Men's Clothing takes "a model of dress aesthetics, a model of family and country's industry" as its vision, and takes "a housekeeper of dress aesthetics, partner business platform" as its mission. The unique design ends the monotony of jackets, and continuously leads the research and development and design of jackets and supporting clothing, making business casual wear younger and more fashionable.

In the development process of focusing on jackets for more than 40 years, Jinba Men's Clothing has gained a good reputation for consumers with "higher quality" and "better version". Through unique product research and development and design, strong brand operation and management, and stable and complete The monopoly sales system has become an iconic brand in China's casual men's clothing industry. From a single brand to a multi-brand and multi-product fashion group, Jinba Men's Clothing has always adhered to, inherited and created the contemporary fashion language symbols of Chinese culture, putting oriental humanistic aesthetics into clothing, conveying national cultural confidence, and leading the aesthetics of Chinese men's clothing. Use Chinese brands to tell good Chinese stories.

Jinba Men's Clothing has a nationally certified jacket laboratory that has been established for more than 30 years, equipped with world-class testing and experimental hardware and software facilities. It has a team of rich R&D, testing experience and high-quality laboratory management and technical experts. It is China Jacket An innovative incubation base for new fabrics, new technologies and new products. As a member of the jacket working group of the National Clothing Standardization Committee, Jinba Men's Clothing has led the promotion and revision of jacket industry standards since 2010, and is a powerful promoter of the construction of China's jacket industry standard system. Since 2016, Jinba Men's Clothing has been recognized as a "high-tech enterprise".

From cutting out jackets in my hometown village to appearing on the official schedule of Milan Fashion Week for seven consecutive times, to launching the [high-end new domestic products] strategy on China Great Wall, and confidently speaking out [Chinese Jacket Jinba Manufacture]. Faced with emerging business ecology and consumption trends, Jinba has formulated a "multi-brand and multi-product" fashion group development strategy. Jack's leading business casual men's clothing - Jinba men's clothing, Jinba men's clothing high-end series KB HONG, boutique accessories line KBXNG, international trend buying The hand-assembly platform ENG, integrated and coordinated, has formed a matrix three-dimensional development pattern and developed towards an international fashion group with richer and more diverse brands and more innovative capabilities.