
Guosheng Brand

Guosheng Brand
Fujian Hongyang Boutique Co., Ltd. (hereinafter referred to as "Red Sun Company") was established in 1993. It is a national key leading enterprise in agricultural industrialization that continues to focus on the deep processing of agricultural and sideline products such as kelp and pickles. In 2023, Guosheng·China The kelp industrial park has been officially put into production, covering a total area of 168 mu, and the total production capacity is designed to exceed 200,000 tons.
In the 30 years of development, Hongyang Company regards quality as its belief, strictly abides by the [Golden Quality Circle] quality standards, and continues to accumulate competitive advantages in the fields of ready-to-eat kelp and meal food, winning a lasting and abundant market reputation for the company's own brand "Guo Sheng". At the same time, Hongyang Company has launched a "two-wheel drive" business model, launched strategic cooperation with leading snack brands such as Liangpinpuzi and Miniso, and developed and produced a series of products related to kelp. The products will receive better market feedback when they are on the market. , help customers gain a place in the kelp rest sector and gain high recognition from customers.
Up to now, Guosheng has covered more than 80% of the country's rest and kelp OEM business. Hongyang Company attaches great importance to scientific research and innovation, presided over the formulation of three national and group standards, and has obtained more than 50 independent intellectual property rights such as invention and utility model patents. Continue to carry out technical cooperation with research institutes such as Fujian Agricultural and Forestry University, Fujian Academy of Agricultural Sciences, and Fujian Aquatic Products Research Institute, and successively undertakes the "National Special Action Plan for Science and Technology to Boost the People and Strengthen the County" and "Fujian Science and Technology Plan·Regional Development Project" and other countries. More than 10 scientific research projects at the level and provincial level are also refinements and beneficial supplements to the standardized operations of the industry, and have become participants in the technological innovation of the industry. In recent years, it has been repeatedly won by "National High-tech Enterprise", "National Key Leading Enterprise of Agricultural Industrialization", "National Agricultural Product Processing Enterprise Technology Innovation Institution", "National Advanced Collective for Social Poverty Alleviation", and "Fujian Province's Provincial Leading Industry and Information Technology Enterprises", "Fujian Province's provincial key leading enterprise for agricultural industrialization", "Fujian Province's specialized, specialized, and new small and medium-sized enterprises", "Fujian Province's new generation information technology and manufacturing industry integrated development new model and benchmark enterprise", etc., More than 100 provincial and municipal honors. As a company in Fujian Province's pickle industry, it was approved as an innovative practice base such as "Fujian Province's pickle enterprise engineering technology research center", "Fujian Provincial Enterprise Technology Center", and "Fujian Province Star Chuangtiandi", which marks Fujian kelp products, The pickle industry has taken a new step in cultivating high-level scientific research talents, carrying out industry-university-research cooperation, improving corporate R&D levels, and achieving transformation of scientific research results.
Along the way, Hongyang Company has continued to pay attention to the industrial development trends of domestic and foreign kelp products, and applied modern science and technology and advanced instruments and equipment, focusing on solving key and common technical problems in the research and development and production of kelp products. At the same time, the production of pickle product has also established a high-standard vegetable demonstration base, implemented operational standardized processes, promoted green vegetable planting technology, organized pre-, during and after-production services, implemented full-process tracking and monitoring, established and improved a raw material traceability system, and from the source Control product quality effectively. The production park introduces modern technology to transform and upgrade traditional industries, and has automated and intelligent production lines, fully implemented lean production and 5S management standards, creating an efficient, professional and safe modern production park, laying solid development strength for the growth of enterprises.
As consumers become more favored by healthy natural raw materials, kelp-based raw ingredients have also gained more diverse application forms in the food industry. Hongyang Company has built a breeding organic kelp raw material base in the N25° gold sea area, a national marine ranch demonstration zone, Nanri Island, Putian, Fujian Province, and equipped with a raw material processing base and a 10,000-ton cold storage to form a large scale and complete variety of raw materials. Supply system. Faced with the development opportunities on the market, we will combine the efficient and coordinated integration of "production, research and sales" to lead the development of kelp from rough processing of raw materials to high-value products, and to better spread the value of healthy kelp ingredients, we will build 4,000 square meters of kelp in the park. The Kelp Theme Pavilion is a multi-dimensional and vivid kelp research, culture and tourism. The three major sectors rely on each other, promote each other, and develop in a coordinated manner.
In the future, Hongsun Company will always insist on leading the innovation of quality kelp, continuously produce and reinvest, and strive to become a global expert in quality kelp food, and complete the corporate mission of China's kelp 10 billion-level full-industry chain brand.
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