Tse Sui Luen Jewellery (International) Limited
Founded in 1971, it is a relatively large-scale jewelry retail and manufacturer in Asia, mainly engaged in jewelry design, retail, export and manufacturing businesses. Tse Sui Luen Jewellery (International) Limited * ("Xie Luen Jewellery" Co., Ltd., Ltd., registered and established in Bermuda) is currently one of the most large-scale jewellery merchants in Asia, mainly engaged in jewelry design, Manufacturing, trading, retail and wholesale. Xie Ruilin Jewelry Group was founded in 1960 by Mr Xie Ruilin, a legendary figure in the Hong Kong jewelry industry, and was listed on the Hong Kong Stock Exchange in 1987. It is headquartered in Hong Kong and is also located in many other major Asian cities, including but not limited to Beijing, Shanghai, and Chengdu. , Guangzhou, Shenzhen, Macau and Kuala Lumpur operate more than 480 jewelry branches, with a network covering more than 130 Asian cities.
Tse Sui Luen Jewellery (International) Limited
Founded in 1971, it is a relatively large-scale jewelry retail and manufacturer in Asia, mainly engaged in jewelry design, retail, export and manufacturing businesses. Tse Sui Luen Jewellery (International) Limited * ("Xie Luen Jewellery" Co., Ltd., Ltd., registered and established in Bermuda) is currently one of the most large-scale jewellery merchants in Asia, mainly engaged in jewelry design, Manufacturing, trading, retail and wholesale. Xie Ruilin Jewelry Group was founded in 1960 by Mr Xie Ruilin, a legendary figure in the Hong Kong jewelry industry, and was listed on the Hong Kong Stock Exchange in 1987. It is headquartered in Hong Kong and is also located in many other major Asian cities, including but not limited to Beijing, Shanghai, and Chengdu. , Guangzhou, Shenzhen, Macau and Kuala Lumpur operate more than 480 jewelry branches, with a network covering more than 130 Asian cities.
Chow Tai Seng Jewellery Co., Ltd.
Rooted in China and blooming in the spring of China's rejuvenation, Zhou Dasheng has vigorously launched a chain of retail businesses of diamond jewelry and other jewelry in China since the 1990s, starting a new chapter in brand legend. Since its establishment, Zhou Dasheng has been unswervingly committed to the promotion and dissemination of diamond culture, and spared no effort to implement the all-round improvement of brand value. During this period, China's jewelry industry also completed the transformation from quantitative expansion and extensive operation to focusing on quality and building a brand. Excellent jewelry brands represented by Zhou Dasheng comprehensively improved their own operation service management system and became the backbone of the industry's development. With its deep brand image accumulation, mature chain profit model, complete chain distribution operation system, comprehensive training and supervision system, complete logistics and distribution management, high-quality customer service, excellent product quality, leading product design and development concept, and strong With the ability to optimize and integrate resources, Zhou Dasheng has achieved a leap from the first vitality of the enterprise with product as the core to the second vitality of the enterprise with characteristic services as the core! Adhering to the business philosophy of "sincerity service, excellent innovation", and adhering to the "Flying Dragon Strategy" of taking off with the great motherland, Zhou Dasheng interprets the consumer-oriented purpose with outstanding wisdom and lofty ambitions, and gives full play to the chain monopoly operation. It is vividly won the trust of market consumers. Carefulness and hard work have paid off, and the chain monopoly business has flourished and shown a strong development trend. So far, it has 40 regional operation management agencies, and its marketing network covers more than 300 large and medium-sized cities in 32 provinces, cities, autonomous regions and municipalities across the country. Chain stores/counters will stride towards 2,000, and have obtained relevant national departments and society. Highly praised by all walks of life, enjoying extremely high popularity and reputation, well-known protection, the first batch of famous and high-quality enterprises to join the network of China Product Quality Electronic Supervision Network, the leading enterprises in China's jewelry brand, the 2011 China 500 most valuable brands, the 2011 CCTV China's annual brand, Many honors and honors such as EY China's most promising enterprise are real testimony to Chow Taisheng's rich business wisdom and diligence and hard work. Chairman Zhou Zongwen was awarded the title of "Shenzhen Special Economic Zone Outstanding Contribution Enterprise and Industry Leader for 30 Years" for his outstanding contributions, and has become a recognized industry leader both inside and outside the industry. In the future, Zhou Dasheng will use the core values of "adhering to love, integrity, responsibility, and progress", sincere service, outstanding innovation, dedicate beauty to customers, convey love, benefit shareholders and employees, and win-win results with partners to create a historical brand. Create a prosperous era of jewelry, shine in China, and fly with the dragon.
Chow Tai Seng Jewellery Co., Ltd.
Rooted in China and blooming in the spring of China's rejuvenation, Zhou Dasheng has vigorously launched a chain of retail businesses of diamond jewelry and other jewelry in China since the 1990s, starting a new chapter in brand legend. Since its establishment, Zhou Dasheng has been unswervingly committed to the promotion and dissemination of diamond culture, and spared no effort to implement the all-round improvement of brand value. During this period, China's jewelry industry also completed the transformation from quantitative expansion and extensive operation to focusing on quality and building a brand. Excellent jewelry brands represented by Zhou Dasheng comprehensively improved their own operation service management system and became the backbone of the industry's development. With its deep brand image accumulation, mature chain profit model, complete chain distribution operation system, comprehensive training and supervision system, complete logistics and distribution management, high-quality customer service, excellent product quality, leading product design and development concept, and strong With the ability to optimize and integrate resources, Zhou Dasheng has achieved a leap from the first vitality of the enterprise with product as the core to the second vitality of the enterprise with characteristic services as the core! Adhering to the business philosophy of "sincerity service, excellent innovation", and adhering to the "Flying Dragon Strategy" of taking off with the great motherland, Zhou Dasheng interprets the consumer-oriented purpose with outstanding wisdom and lofty ambitions, and gives full play to the chain monopoly operation. It is vividly won the trust of market consumers. Carefulness and hard work have paid off, and the chain monopoly business has flourished and shown a strong development trend. So far, it has 40 regional operation management agencies, and its marketing network covers more than 300 large and medium-sized cities in 32 provinces, cities, autonomous regions and municipalities across the country. Chain stores/counters will stride towards 2,000, and have obtained relevant national departments and society. Highly praised by all walks of life, enjoying extremely high popularity and reputation, well-known protection, the first batch of famous and high-quality enterprises to join the network of China Product Quality Electronic Supervision Network, the leading enterprises in China's jewelry brand, the 2011 China 500 most valuable brands, the 2011 CCTV China's annual brand, Many honors and honors such as EY China's most promising enterprise are real testimony to Chow Taisheng's rich business wisdom and diligence and hard work. Chairman Zhou Zongwen was awarded the title of "Shenzhen Special Economic Zone Outstanding Contribution Enterprise and Industry Leader for 30 Years" for his outstanding contributions, and has become a recognized industry leader both inside and outside the industry. In the future, Zhou Dasheng will use the core values of "adhering to love, integrity, responsibility, and progress", sincere service, outstanding innovation, dedicate beauty to customers, convey love, benefit shareholders and employees, and win-win results with partners to create a historical brand. Create a prosperous era of jewelry, shine in China, and fly with the dragon.
Beijing Caishikou Department Store Co., Ltd.
Fashionable styles, high-quality products and high-quality services are the core connotations of "Caibai Jewelry". "Caibai Jewelry" has always adhered to the purpose of quality first and honest operation. Caibai Company has formulated "Caibai Jewelry" standards that are higher than the national standards, and placed quality orders to the manufacturer based on this. Every product must undergo a strict inspection process. Each piece of jewelry sold by Caibai Company is accompanied by a inspection verification issued by a national authoritative agency. High-quality products win the trust of customers. Beijing Caishikou Department Store Co., Ltd. is located at No. 306, Guang'anmen Nei Street, Xicheng District, Beijing, with a business area of 8,800 square meters. Mainly engaged in large categories of goods such as full gold, thousand-foot gold jewelry, ornaments, gold bars, platinum, diamonds, jade, white jade, jewelry, gold and silver coin seals, K-gold and 18K gold and silver jewelry. It has the qualification of a Chinese gold coin franchise retailer. Beijing's largest and most complete gold and jewelry franchise company. In years of practice, Caibai Company has gradually established, formed, improved and developed the characteristic operation of gold and jewelry. Currently, there are 19 directly-operated chain stores and branches in Beijing and Waifu, and at the same time, the flagship stores of Caibai Jewelry, JD.com and Tmall have been officially launched. In 2013, Caibai Company's sales reached 13.5 billion yuan. So far, Caibai Company has won the first place in gold jewelry sales in Beijing for 24 consecutive years and the first place in the country in sales. Caibai Company is a member unit of the Shanghai Gold Exchange. It has the qualification to directly buy and sell raw materials for yellow and platinum. It has opened a precious metal investment and trading center on the fourth floor of the company, providing consumers with complete specifications and rich variety of physical gold, and is convenient and fast. repurchase system. Not only does physical gold achieve new breakthroughs in sales, but it also makes the concept of "storing gold in the people" deeply rooted in people's hearts. While leveraging its gold advantages, Caibai's diamonds, jewelry and jade jewelry also have an advantage in the market. Caibai Company exclusively launches 1,000 fine carat diamonds, each with a triple certificate to ensure quality. Jade boutique area and jade culture sand table convey the profound jade culture to consumers. In October 2010, Caibai Company joined hands with the International Colorful Gem Association to carry out an international colored gem promotion activity, collecting more than 100 pieces of top-grade jewelry ores and raw stones from all over the world for exhibition. It demonstrates the style of Caibai Company's leading industry enterprise. Through the promotion of jewelry culture, customers can be shown a shopping process that integrates specimens, raw materials, and finished jewelry products, so that customers can experience a new concept of experiential shopping. In terms of service, Caibai Company established its first gold jewelry service center in Beijing, fully implementing 30 service commitments, providing consumers with "one-stop" services such as jewelry cleaning, repairing, consulting, old-for-new, and engraving of characters and images. The majority of customers praised it as "gold service". In the process of continuous development, Caibai Company has a professionally trained jewelry design team to develop products with Caibai's independent intellectual property rights. This team has successively launched a number of new products that are popular among consumers. Caibai Company also enjoys the reputation of "National Precious Metal Project First Launch Station". Every year, it launches many new project investment products in the form of national first launch and exclusive limited sales in Beijing. It is highly favored by collectors, and goes to Caibai Company to buy precious metal collections. It has become a consensus among consumers. At the same time, as a representative of the Chinese jewelry industry, Caibai Company has also attracted many international promotion organizations, including the World Gold Association, the International Platinum Association, the International Colored Gem Association... They have all cooperated with Caibai Company for many years. After Caibai's efforts, many new fashion products were able to meet Chinese consumers. Caibai has made outstanding contributions to actively spreading jewelry culture and leading fashion and high-end consumption. Therefore, Caibai is known as the "promotion base for international fashion jewelry." Facing the future, Caibai Company will continue to improve its specialty specialty for gold and jewelry, implement cultural marketing concepts, continuously enrich the connotation of "Caibai Jewelry", strengthen cooperation with international peers, meet market demand with rich and diverse independent products, and move towards a group company.
Beijing Caishikou Department Store Co., Ltd.
Fashionable styles, high-quality products and high-quality services are the core connotations of "Caibai Jewelry". "Caibai Jewelry" has always adhered to the purpose of quality first and honest operation. Caibai Company has formulated "Caibai Jewelry" standards that are higher than the national standards, and placed quality orders to the manufacturer based on this. Every product must undergo a strict inspection process. Each piece of jewelry sold by Caibai Company is accompanied by a inspection verification issued by a national authoritative agency. High-quality products win the trust of customers. Beijing Caishikou Department Store Co., Ltd. is located at No. 306, Guang'anmen Nei Street, Xicheng District, Beijing, with a business area of 8,800 square meters. Mainly engaged in large categories of goods such as full gold, thousand-foot gold jewelry, ornaments, gold bars, platinum, diamonds, jade, white jade, jewelry, gold and silver coin seals, K-gold and 18K gold and silver jewelry. It has the qualification of a Chinese gold coin franchise retailer. Beijing's largest and most complete gold and jewelry franchise company. In years of practice, Caibai Company has gradually established, formed, improved and developed the characteristic operation of gold and jewelry. Currently, there are 19 directly-operated chain stores and branches in Beijing and Waifu, and at the same time, the flagship stores of Caibai Jewelry, JD.com and Tmall have been officially launched. In 2013, Caibai Company's sales reached 13.5 billion yuan. So far, Caibai Company has won the first place in gold jewelry sales in Beijing for 24 consecutive years and the first place in the country in sales. Caibai Company is a member unit of the Shanghai Gold Exchange. It has the qualification to directly buy and sell raw materials for yellow and platinum. It has opened a precious metal investment and trading center on the fourth floor of the company, providing consumers with complete specifications and rich variety of physical gold, and is convenient and fast. repurchase system. Not only does physical gold achieve new breakthroughs in sales, but it also makes the concept of "storing gold in the people" deeply rooted in people's hearts. While leveraging its gold advantages, Caibai's diamonds, jewelry and jade jewelry also have an advantage in the market. Caibai Company exclusively launches 1,000 fine carat diamonds, each with a triple certificate to ensure quality. Jade boutique area and jade culture sand table convey the profound jade culture to consumers. In October 2010, Caibai Company joined hands with the International Colorful Gem Association to carry out an international colored gem promotion activity, collecting more than 100 pieces of top-grade jewelry ores and raw stones from all over the world for exhibition. It demonstrates the style of Caibai Company's leading industry enterprise. Through the promotion of jewelry culture, customers can be shown a shopping process that integrates specimens, raw materials, and finished jewelry products, so that customers can experience a new concept of experiential shopping. In terms of service, Caibai Company established its first gold jewelry service center in Beijing, fully implementing 30 service commitments, providing consumers with "one-stop" services such as jewelry cleaning, repairing, consulting, old-for-new, and engraving of characters and images. The majority of customers praised it as "gold service". In the process of continuous development, Caibai Company has a professionally trained jewelry design team to develop products with Caibai's independent intellectual property rights. This team has successively launched a number of new products that are popular among consumers. Caibai Company also enjoys the reputation of "National Precious Metal Project First Launch Station". Every year, it launches many new project investment products in the form of national first launch and exclusive limited sales in Beijing. It is highly favored by collectors, and goes to Caibai Company to buy precious metal collections. It has become a consensus among consumers. At the same time, as a representative of the Chinese jewelry industry, Caibai Company has also attracted many international promotion organizations, including the World Gold Association, the International Platinum Association, the International Colored Gem Association... They have all cooperated with Caibai Company for many years. After Caibai's efforts, many new fashion products were able to meet Chinese consumers. Caibai has made outstanding contributions to actively spreading jewelry culture and leading fashion and high-end consumption. Therefore, Caibai is known as the "promotion base for international fashion jewelry." Facing the future, Caibai Company will continue to improve its specialty specialty for gold and jewelry, implement cultural marketing concepts, continuously enrich the connotation of "Caibai Jewelry", strengthen cooperation with international peers, meet market demand with rich and diverse independent products, and move towards a group company.
Shanghai Credite Jewelry Development Co., Ltd.
CRD Kelaidi is a jewelry brand, mainly engaged in the design, manufacturing, sales and after-sales business of diamond and other jewelry. It has introduced the "6C experience center + call center + network platform" model into the diamond jewelry sales field earlier. Kelaidi focuses on building a domestic cost-effective diamond jewelry brand. The company advocates the diamond culture of Antwerp in Belgium and insists on providing consumers with thoughtful diamond shopping experience and novel DIY fun with excellent services. CRD Kelaidi has become an advocate of the love witness of millions of couples, and is devoted to interpreting the everlasting legend of diamonds.
Shanghai Credite Jewelry Development Co., Ltd.
CRD Kelaidi is a jewelry brand, mainly engaged in the design, manufacturing, sales and after-sales business of diamond and other jewelry. It has introduced the "6C experience center + call center + network platform" model into the diamond jewelry sales field earlier. Kelaidi focuses on building a domestic cost-effective diamond jewelry brand. The company advocates the diamond culture of Antwerp in Belgium and insists on providing consumers with thoughtful diamond shopping experience and novel DIY fun with excellent services. CRD Kelaidi has become an advocate of the love witness of millions of couples, and is devoted to interpreting the everlasting legend of diamonds.
MCLON Mancaron Jewelry, born in 1994, is a large international professional jewelry group. MCLON Mankalong Jewelry attaches great importance to the integration of international jewelry resources. Through years of successful international acquisitions, mergers and cooperation, it has become one of the few professional companies in the industry that masters scarce jewelry raw materials resources, and has worked with hundreds of international companies in 26 countries around the world. The jewelry organization has established a long-term and close cooperative relationship. Since its establishment, MCLON Mancaron Jewelry has always adhered to professional business philosophy and service spirit, and has been focusing on constantly pursuing innovative design as its brand core. The company spent huge amounts of money to set up jewelry design and development centers in Florence, Italy and Hong Kong, China, respectively, and is committed to providing consumers with jewelry accessories that keep up with fashion trends and have design connotations. Mankalong Jewelry Co., Ltd. is a large international professional jewelry group involved in jewelry design, manufacturing, wholesale, retail and other fields. The company has more than 700 employees.
MCLON Jewelry Co., Ltd.
MCLON Mancaron Jewelry, born in 1994, is a large international professional jewelry group. MCLON Mankalong Jewelry attaches great importance to the integration of international jewelry resources. Through years of successful international acquisitions, mergers and cooperation, it has become one of the few professional companies in the industry that masters scarce jewelry raw materials resources, and has worked with hundreds of international companies in 26 countries around the world. The jewelry organization has established a long-term and close cooperative relationship. Since its establishment, MCLON Mancaron Jewelry has always adhered to professional business philosophy and service spirit, and has been focusing on constantly pursuing innovative design as its brand core. The company spent huge amounts of money to set up jewelry design and development centers in Florence, Italy and Hong Kong, China, respectively, and is committed to providing consumers with jewelry accessories that keep up with fashion trends and have design connotations. Mankalong Jewelry Co., Ltd. is a large international professional jewelry group involved in jewelry design, manufacturing, wholesale, retail and other fields. The company has more than 700 employees.
Guangdong CHJ Industry Co., Ltd.
Chao Acer Jewelry is the core value of the brand "leading design". Among the many jewelry brands, Chao Acer Jewelry has always been committed to independent innovation to provide fashionable and high-end jewelry with unique design, rich styles and excellent quality, to meet the better expression of modern women. Their current and even future fashion concepts. Guangdong Chaohongji Industrial Co., Ltd. (hereinafter referred to as Chaohongji) was established in 1996 with a registered capital of 90 million yuan. It is a large-scale joint-stock enterprise integrating jewelry design, production and sales. Its main trademark of jewelry products was from The "Chao Acer" trademark approved and registered by the State Administration for Industry and Commerce. Adhering to the concept of "promoting the essence of Eastern culture and promoting original design in China", Chaoshengji insists on the path of independent originality to develop national brands, perfectly integrates oriental culture and international fashion, and is always committed to independent innovation, providing consumers with unique design and excellent quality. products. In order to implement the original design concept and get rid of the competition for homogeneous domestic jewelry products, the company has positioned "design leadership" as the core competitiveness of the brand since 2000, and has formed its own design team to form an independent jewelry design Through continuous integration with international design, it has attracted top talents such as professors from key domestic universities and senior designers from Hong Kong. It has persisted in promoting product differentiation with original design. In 2007, it has launched more than 5,000 independent design styles. At present, Chao Acer Design Studio has now become a more competitive and powerful jewelry design studio in the domestic jewelry industry.
Guangdong CHJ Industry Co., Ltd.
Chao Acer Jewelry is the core value of the brand "leading design". Among the many jewelry brands, Chao Acer Jewelry has always been committed to independent innovation to provide fashionable and high-end jewelry with unique design, rich styles and excellent quality, to meet the better expression of modern women. Their current and even future fashion concepts. Guangdong Chaohongji Industrial Co., Ltd. (hereinafter referred to as Chaohongji) was established in 1996 with a registered capital of 90 million yuan. It is a large-scale joint-stock enterprise integrating jewelry design, production and sales. Its main trademark of jewelry products was from The "Chao Acer" trademark approved and registered by the State Administration for Industry and Commerce. Adhering to the concept of "promoting the essence of Eastern culture and promoting original design in China", Chaoshengji insists on the path of independent originality to develop national brands, perfectly integrates oriental culture and international fashion, and is always committed to independent innovation, providing consumers with unique design and excellent quality. products. In order to implement the original design concept and get rid of the competition for homogeneous domestic jewelry products, the company has positioned "design leadership" as the core competitiveness of the brand since 2000, and has formed its own design team to form an independent jewelry design Through continuous integration with international design, it has attracted top talents such as professors from key domestic universities and senior designers from Hong Kong. It has persisted in promoting product differentiation with original design. In 2007, it has launched more than 5,000 independent design styles. At present, Chao Acer Design Studio has now become a more competitive and powerful jewelry design studio in the domestic jewelry industry.
Fabergé is a Russian brand famous for its luxurious jewelry and decorative eggs. Established in 1842, it is known for its intricate designs and historical significance.
Fabergé
Fabergé is a Russian brand famous for its luxurious jewelry and decorative eggs. Established in 1842, it is known for its intricate designs and historical significance.
commerce (Shenzhen) Co., Ltd.
After a century of development, the Count watch has achieved remarkable achievements. In addition to the original and first-class mechanical operation device, all PIAGET's case and bracelet must be cast in 18K gold or platinum, and the surface design and decoration are even more colorful, mostly carved from precious gems such as mother of pearls and agate. . The Earl Watch, known as the "jewelry timer", was founded by the Earl of Georgia in 1847 in a small village in Switzerland. The Count launched the first jewelry watch in the 1960s. To prove his ability to constantly surpass and excel in self-transcendence, the Count placed a large part of his R&D power on rare, precious and unique works. "Always do better than required" is the motto of the founder Earl of Georgia. And by the 1990s, Earl launched its first jewelry series - Possession and Tanagra, providing its loyal fans with more diverse options. What makes the Count the most proud is that even today, the Count is still one of the few brands in the world that has only won the highest honor of "integrated manufacturer". In other words, all production processes from design, research, development to manufacturing are all made by the brand. Done by yourself. Earl's consumer group in the world market includes business tycoons and film and television celebrities.
commerce (Shenzhen) Co., Ltd.
After a century of development, the Count watch has achieved remarkable achievements. In addition to the original and first-class mechanical operation device, all PIAGET's case and bracelet must be cast in 18K gold or platinum, and the surface design and decoration are even more colorful, mostly carved from precious gems such as mother of pearls and agate. . The Earl Watch, known as the "jewelry timer", was founded by the Earl of Georgia in 1847 in a small village in Switzerland. The Count launched the first jewelry watch in the 1960s. To prove his ability to constantly surpass and excel in self-transcendence, the Count placed a large part of his R&D power on rare, precious and unique works. "Always do better than required" is the motto of the founder Earl of Georgia. And by the 1990s, Earl launched its first jewelry series - Possession and Tanagra, providing its loyal fans with more diverse options. What makes the Count the most proud is that even today, the Count is still one of the few brands in the world that has only won the highest honor of "integrated manufacturer". In other words, all production processes from design, research, development to manufacturing are all made by the brand. Done by yourself. Earl's consumer group in the world market includes business tycoons and film and television celebrities.
De Beers is one of the world's leading diamond companies, known for its high-quality diamonds and iconic marketing campaigns like "A Diamond is Forever."
De Beers Group
De Beers is one of the world's leading diamond companies, known for its high-quality diamonds and iconic marketing campaigns like "A Diamond is Forever."
Compagnie Financière Richemont SA
Cartier was founded in France in 1847 and became a leader in the world's jewelry, watches and accessories. He was praised by King Edward VII of England as "the jeweler of the emperor and the emperor of the jeweler". With its constantly innovative concepts and ingenious designs, it writes the history of world jewelry and watch design and production, and is praised and loved by countless royal nobles and celebrities. It is currently a subsidiary of Compagnie Financière Richemont SA. In 1904, he designed the world's first wrist watch for the pilot Albatu Santos - Cartier Santos.
Compagnie Financière Richemont SA
Cartier was founded in France in 1847 and became a leader in the world's jewelry, watches and accessories. He was praised by King Edward VII of England as "the jeweler of the emperor and the emperor of the jeweler". With its constantly innovative concepts and ingenious designs, it writes the history of world jewelry and watch design and production, and is praised and loved by countless royal nobles and celebrities. It is currently a subsidiary of Compagnie Financière Richemont SA. In 1904, he designed the world's first wrist watch for the pilot Albatu Santos - Cartier Santos.
Richemont Commercial Company Limited
Since Mario Buccellati, known as the "Goldsmith Prince" by Gabriele d'Annunzio, founded the brand in 1919, Buccellati has always been down-to-earth and never forgotten its original intention. According to the family, it is hard to revive the vanishing gems, raw materials and craftsmanship: Mario, Gianmaria, and his son Andrea all show creative talent and passion for design. It can be seen that the elegant and ultimate art jewelry of Buchelati style is full of the brand's long-standing heritage for more than a hundred years. It has become synonymous with chic jewelry, revealing the medieval or Renaissance design sentiment. Buchelati advocates the mysterious atmosphere of hollow gold carving, the stacking and changing rare gems, and the exquisite carving of precious metals. More than a hundred years of creativity have created a timeless style and exclusive craftsmanship.
Richemont Commercial Company Limited
Since Mario Buccellati, known as the "Goldsmith Prince" by Gabriele d'Annunzio, founded the brand in 1919, Buccellati has always been down-to-earth and never forgotten its original intention. According to the family, it is hard to revive the vanishing gems, raw materials and craftsmanship: Mario, Gianmaria, and his son Andrea all show creative talent and passion for design. It can be seen that the elegant and ultimate art jewelry of Buchelati style is full of the brand's long-standing heritage for more than a hundred years. It has become synonymous with chic jewelry, revealing the medieval or Renaissance design sentiment. Buchelati advocates the mysterious atmosphere of hollow gold carving, the stacking and changing rare gems, and the exquisite carving of precious metals. More than a hundred years of creativity have created a timeless style and exclusive craftsmanship.
Based on the sensitive intuition of Pino Rabolini, the heir of the goldsmith family, Pomellato, a representative brand of extraordinary creativity and outstanding colors, was born in Milan in 1967. As a pioneer in introducing the concept of "prêt-à-porter" into the jewelry field, Rabolini initially gave the brand a strong personality and a trend-responsive fashion style. This not only ensures the brand's future prosperity, but also provides the necessary conditions for it to quickly stop in Italy and even the international jewelry market. POMELLATO style By combining various colorful gems, special cutting methods with the flawless creative essence of the handicraft master in a meticulous way, the brand demonstrates a unique original spirit and a sharp leading attitude, gradually growing into a classic modern that breaks through the old rules Beauty logo. Today Pomellato chose colorful gems outside the category of classic jewelry to create jewelry, and is regarded as the pioneer of New Precious; Pomellato is also the guardian of Milan's profound goldsmith tradition, using only responsible gold to create handmade products, and is committed to The sustainable development of the ecosystem and the continuous investment in the traceability of colored gemstones and diamonds. Meanwhile, the brand collaborates with a Goldsmith Academy in Milan to carry out the Pomellato Virtuosi project dedicated to protecting excellent craftsmanship. Today, the Pomellato Group is an international jewelry brand affiliated to the Kering Group. CAMPAIGNS For many years, Pomellato has refused to stick to the rules and demonstrates his own traits through his advertising image: independence, power, inclusiveness, and regards women and their personality as the core. Historically, Pomellato is also a trend pioneer in this field, including Helmut Newton, Gian Paolo Barbieri, Michel Comte, Paolo Roversi, Javier Vallhonrat, Sølve Sundsbø, Jean-Baptiste Mondino, Mert & Marcus, Peter Lindbergh, Cass Bird, Gian Paolo Photographers such as Sgura took photos of the promotional film for him. POMELLATO FOR WOMEN Women have been the focus of Pomellato's attention since 1967. #PomellatoForWomen (Pomellato Supports Women) is a 360° communication platform launched on the 2017 brand 50th anniversary to promote women’s empowerment and convey a message of inclusion and diversity. It not only involves issues such as equality and female leadership, but also promotes more authentic aesthetic concepts. From Jane Fonda to Cate Blanchett to Chiara Ferragni, many women with distinct personalities speak out for #PomellatoForWomen, and inspiring attitudes, women from different backgrounds, generations and nationalities participated.
Kering Group
Based on the sensitive intuition of Pino Rabolini, the heir of the goldsmith family, Pomellato, a representative brand of extraordinary creativity and outstanding colors, was born in Milan in 1967. As a pioneer in introducing the concept of "prêt-à-porter" into the jewelry field, Rabolini initially gave the brand a strong personality and a trend-responsive fashion style. This not only ensures the brand's future prosperity, but also provides the necessary conditions for it to quickly stop in Italy and even the international jewelry market. POMELLATO style By combining various colorful gems, special cutting methods with the flawless creative essence of the handicraft master in a meticulous way, the brand demonstrates a unique original spirit and a sharp leading attitude, gradually growing into a classic modern that breaks through the old rules Beauty logo. Today Pomellato chose colorful gems outside the category of classic jewelry to create jewelry, and is regarded as the pioneer of New Precious; Pomellato is also the guardian of Milan's profound goldsmith tradition, using only responsible gold to create handmade products, and is committed to The sustainable development of the ecosystem and the continuous investment in the traceability of colored gemstones and diamonds. Meanwhile, the brand collaborates with a Goldsmith Academy in Milan to carry out the Pomellato Virtuosi project dedicated to protecting excellent craftsmanship. Today, the Pomellato Group is an international jewelry brand affiliated to the Kering Group. CAMPAIGNS For many years, Pomellato has refused to stick to the rules and demonstrates his own traits through his advertising image: independence, power, inclusiveness, and regards women and their personality as the core. Historically, Pomellato is also a trend pioneer in this field, including Helmut Newton, Gian Paolo Barbieri, Michel Comte, Paolo Roversi, Javier Vallhonrat, Sølve Sundsbø, Jean-Baptiste Mondino, Mert & Marcus, Peter Lindbergh, Cass Bird, Gian Paolo Photographers such as Sgura took photos of the promotional film for him. POMELLATO FOR WOMEN Women have been the focus of Pomellato's attention since 1967. #PomellatoForWomen (Pomellato Supports Women) is a 360° communication platform launched on the 2017 brand 50th anniversary to promote women’s empowerment and convey a message of inclusion and diversity. It not only involves issues such as equality and female leadership, but also promotes more authentic aesthetic concepts. From Jane Fonda to Cate Blanchett to Chiara Ferragni, many women with distinct personalities speak out for #PomellatoForWomen, and inspiring attitudes, women from different backgrounds, generations and nationalities participated.
Mikimoto Jewelry Trading (Shanghai) Co., Ltd.
In 1893, Yukiyoshi Mikimoto, the founder of MIKIMOTO, successfully pioneered the world's pearl breeding. "Let the pearls decorate the necks of women all over the world" - MIKIMOTO inherited this wish of the founder of the brand and constantly explored the charm of pearls. In addition to the color and shape, the quality of the pearl must also be considered as the smoothness, luster and the thickness of the pearl's surface. These elements together determine the quality of the pearl. MIKIMOTO has formulated a unique set of evaluation standards based on years of accumulated experience. Only the highest quality Akoya pearls strictly selected according to the standards can be named "MIKIMOTO pearls". MIKIMOTO is a jeweler integrating production, design, sales and after-sales service. The pursuit of pearl quality runs through every step of jewelry production, starting from the sea to the pearls until the pearl transforms into the beautiful pearl necklace on the customer's body, and never relaxes for a moment. Only MIKIMOTO, which truly understands the charm of pearls, can provide the wearer with a satisfying high-quality pearl necklace.
Mikimoto Jewelry Trading (Shanghai) Co., Ltd.
In 1893, Yukiyoshi Mikimoto, the founder of MIKIMOTO, successfully pioneered the world's pearl breeding. "Let the pearls decorate the necks of women all over the world" - MIKIMOTO inherited this wish of the founder of the brand and constantly explored the charm of pearls. In addition to the color and shape, the quality of the pearl must also be considered as the smoothness, luster and the thickness of the pearl's surface. These elements together determine the quality of the pearl. MIKIMOTO has formulated a unique set of evaluation standards based on years of accumulated experience. Only the highest quality Akoya pearls strictly selected according to the standards can be named "MIKIMOTO pearls". MIKIMOTO is a jeweler integrating production, design, sales and after-sales service. The pursuit of pearl quality runs through every step of jewelry production, starting from the sea to the pearls until the pearl transforms into the beautiful pearl necklace on the customer's body, and never relaxes for a moment. Only MIKIMOTO, which truly understands the charm of pearls, can provide the wearer with a satisfying high-quality pearl necklace.
Louis Vuitton Moët Hennessy - Louis Vuitton SE (LVMH SE)
Tiffany is an American jewelry brand. In 1837, Tiffany boutique opened in New York; in 1845, Tiffany released the first direct mail catalog in the United States; in 1866, Tiffany launched the first American chronograph-Tiffany timer; in 1868, Tiffany began to manufacture gold fashion jewelry Design; in 1969, Return to Tiffany™ keychain was released; in 1980, the first Tiffany series was released; in 2009, the Tiffany Keys series was released; in 2014, the Tiffany T series was launched as a symbol of the new era; in 2017, the Tiffany The HardWear series was released; in 2018, the Tiffany Paper Flowers® flower rhyme series was released. Tiffany has: jewelry series, love engagement series, watches, home boutique series, perfume, men's series, gift series. Representative products: Tiffany Blue Box Tiffany Blue Box. After Tiffany's first launch of the Tiffany® Setting Tiffany six-clawed diamond ring in 1886, the blue gift box carried became the same classic logo as this diamond ring itself. Tiffany Blue Box Tiffany Blue Box is committed to making blue gift boxes and bags using environmentally friendly and recyclable materials, and always using environmentally friendly paper and wood fiber materials. Tiffany Blue Box has become a symbol of the unique style of American fashion. Tiffany, a symbol of American design. It has been famous for nearly two centuries with the themes of love and beauty, romantic and dreams. It satisfies the fantasies and desires of all women in the world with its functional beauty and soft and slender sensuality. Tiffany developed its own set of gemstone and platinum standards, which were adopted by the US government as an official standard. To this day, Tiffany is one of the world's well-known luxury goods companies.
Louis Vuitton Moët Hennessy - Louis Vuitton SE (LVMH SE)
Tiffany is an American jewelry brand. In 1837, Tiffany boutique opened in New York; in 1845, Tiffany released the first direct mail catalog in the United States; in 1866, Tiffany launched the first American chronograph-Tiffany timer; in 1868, Tiffany began to manufacture gold fashion jewelry Design; in 1969, Return to Tiffany™ keychain was released; in 1980, the first Tiffany series was released; in 2009, the Tiffany Keys series was released; in 2014, the Tiffany T series was launched as a symbol of the new era; in 2017, the Tiffany The HardWear series was released; in 2018, the Tiffany Paper Flowers® flower rhyme series was released. Tiffany has: jewelry series, love engagement series, watches, home boutique series, perfume, men's series, gift series. Representative products: Tiffany Blue Box Tiffany Blue Box. After Tiffany's first launch of the Tiffany® Setting Tiffany six-clawed diamond ring in 1886, the blue gift box carried became the same classic logo as this diamond ring itself. Tiffany Blue Box Tiffany Blue Box is committed to making blue gift boxes and bags using environmentally friendly and recyclable materials, and always using environmentally friendly paper and wood fiber materials. Tiffany Blue Box has become a symbol of the unique style of American fashion. Tiffany, a symbol of American design. It has been famous for nearly two centuries with the themes of love and beauty, romantic and dreams. It satisfies the fantasies and desires of all women in the world with its functional beauty and soft and slender sensuality. Tiffany developed its own set of gemstone and platinum standards, which were adopted by the US government as an official standard. To this day, Tiffany is one of the world's well-known luxury goods companies.
Moët Hennessy - Louis Vuitton, SE
For five centuries, Paris has been well-known for its high quality of jewelry and the creativity of craftsmen. Marie-Étienne Nitot stood out at the end of the 18th century. Marie-Antoinette's jeweler, Mary-Echin Nido was first an apprentice to Ange-Joseph Aubert, and then became an employee and founded it. His own brand was later named Shangmei Paris. Joseph CHAUMET served as brand director from 1885 to 1928 and named the brand CHAUMET. Joseph Shangmei is imaginative and is an undisputed master of a beautiful era, inspired by the unique charm of nature. Thanks to Joseph's creativity—the egret and the crown—social logos and fashion accessories became the feature of Chanmei Paris. In 1999, CHAUMET Shijia was acquired by LVMH Group after being acquired by investment bank Investcorp. After the Liens Life Series, the CHAUMET family created two new representative series, following the representative series of Liens’s Life Series. The 2010 Joséphine series pays tribute to Queen Josephine, the first prominent client and goddess of inspiration of the CHAUMET family. The aesthetic style of Chanmei Paris was inspired by the crown and became its own feature, adding femininity to women wearing this series of jewelry.
Moët Hennessy - Louis Vuitton, SE
For five centuries, Paris has been well-known for its high quality of jewelry and the creativity of craftsmen. Marie-Étienne Nitot stood out at the end of the 18th century. Marie-Antoinette's jeweler, Mary-Echin Nido was first an apprentice to Ange-Joseph Aubert, and then became an employee and founded it. His own brand was later named Shangmei Paris. Joseph CHAUMET served as brand director from 1885 to 1928 and named the brand CHAUMET. Joseph Shangmei is imaginative and is an undisputed master of a beautiful era, inspired by the unique charm of nature. Thanks to Joseph's creativity—the egret and the crown—social logos and fashion accessories became the feature of Chanmei Paris. In 1999, CHAUMET Shijia was acquired by LVMH Group after being acquired by investment bank Investcorp. After the Liens Life Series, the CHAUMET family created two new representative series, following the representative series of Liens’s Life Series. The 2010 Joséphine series pays tribute to Queen Josephine, the first prominent client and goddess of inspiration of the CHAUMET family. The aesthetic style of Chanmei Paris was inspired by the crown and became its own feature, adding femininity to women wearing this series of jewelry.
GRAFF Diamond Trading (Shanghai) Co., Ltd.
The legend of GRAFF Graff began more than 60 years ago and originated from Lawrence Graff OBE's unremitting pursuit of exquisite craftsmanship, perfect details and immortal aesthetics. Since founding Graff in London in 1960, he has been committed to showing the power of gems touching emotions, thus leading Graff to become a symbol of innovation, creativity and craftsmanship, and is well-known worldwide. For more than half a century, Graff has been synonymous with rare diamonds and gems. The Graf family has used professional knowledge and experience to personally select each gem and personally supervise every step of jewelry making, setting a precedent in the diamond industry. Every step is never relaxed, never take shortcuts, and strive for perfection.
GRAFF Diamond Trading (Shanghai) Co., Ltd.
The legend of GRAFF Graff began more than 60 years ago and originated from Lawrence Graff OBE's unremitting pursuit of exquisite craftsmanship, perfect details and immortal aesthetics. Since founding Graff in London in 1960, he has been committed to showing the power of gems touching emotions, thus leading Graff to become a symbol of innovation, creativity and craftsmanship, and is well-known worldwide. For more than half a century, Graff has been synonymous with rare diamonds and gems. The Graf family has used professional knowledge and experience to personally select each gem and personally supervise every step of jewelry making, setting a precedent in the diamond industry. Every step is never relaxed, never take shortcuts, and strive for perfection.
Rolex (Shanghai) Co., Ltd.
About a century ago, Hans Wellsdorf created a precise and reliable watch in the world. With the uncompromising requirements for quality, the brand has always been at the forefront of technology and has continuously improved, improved and innovated watches. In 1926, based on the success of the original Oyster watch, Rolex launched the Oyster Perpetual Series and obtained a patent. As the world's first waterproof watch, it has a pioneering position in the development history of modern watchmaking. Over the years, Oyster watches have brought together many proud innovative achievements, such as the automatic winding system invented by Rolex in 1931 - the ever-moving rotor, which defines and creates the cornerstone of Rolex watches' accuracy, reliability and excellence. . After the launch of the Oyster watch in the early 1940s, it gradually developed a watch series that integrates innovative functions and innovative technologies. The watches in this series have the basic characteristics of Oyster watches and a distinctive visual style, which can be identified at a glance. Today, there are about 14 different watches in the series, including classic watches such as log, weekly calendar, navigation, and professional watches designed for specific activities, such as explorer, submarine, etc. with Greenwich Type II. Rolex watches can reflect its reliability in various extreme environments, from the deepest part of the ocean to the highest peaks, at high altitudes and on extremely high tracks. To ensure product quality, Rolex designed and produced the core components of the watch (alloy casting, assembly, processing and final process of movement, case, dial and strap). As a pioneer in the watchmaking industry, Rolex has many major innovative inventions and more than 500 patents.
Rolex (Shanghai) Co., Ltd.
About a century ago, Hans Wellsdorf created a precise and reliable watch in the world. With the uncompromising requirements for quality, the brand has always been at the forefront of technology and has continuously improved, improved and innovated watches. In 1926, based on the success of the original Oyster watch, Rolex launched the Oyster Perpetual Series and obtained a patent. As the world's first waterproof watch, it has a pioneering position in the development history of modern watchmaking. Over the years, Oyster watches have brought together many proud innovative achievements, such as the automatic winding system invented by Rolex in 1931 - the ever-moving rotor, which defines and creates the cornerstone of Rolex watches' accuracy, reliability and excellence. . After the launch of the Oyster watch in the early 1940s, it gradually developed a watch series that integrates innovative functions and innovative technologies. The watches in this series have the basic characteristics of Oyster watches and a distinctive visual style, which can be identified at a glance. Today, there are about 14 different watches in the series, including classic watches such as log, weekly calendar, navigation, and professional watches designed for specific activities, such as explorer, submarine, etc. with Greenwich Type II. Rolex watches can reflect its reliability in various extreme environments, from the deepest part of the ocean to the highest peaks, at high altitudes and on extremely high tracks. To ensure product quality, Rolex designed and produced the core components of the watch (alloy casting, assembly, processing and final process of movement, case, dial and strap). As a pioneer in the watchmaking industry, Rolex has many major innovative inventions and more than 500 patents.
Patek Philippe Watches (China) Co., Ltd.
Founded in 1839, Patek Philippe has always adhered to the traditional watchmaking process in Geneva and has never stopped. Watchmaking workshops have complete innovation freedom throughout the process of design, development and assembly to create world-class watchmaking masterpieces praised by watch experts, just like Mr. Antoine Norbert de Patek and Mr. Fei Li ( Adrien Philippe) promised as he created the brand. In addition to its extraordinary professional skills, Patek Philippe has also inherited its excellent tradition of innovation and has obtained more than 100 patented technologies for the company. Patek Philippe is an independent watchmaking company that adopts a vertically integrated production model. The company has an exclusive R&D department, and all movements and external components are designed and produced in its own workshop. Each component on the movement and case is independently produced, decorated and assembled, whether it is a simple function watch, a complex function watch, or a super complex function watch. This capability runs through the birth process of each timepiece—from the initial design drawings to the final assembly inspection. Patek Philippe also provides repair and maintenance services for all timepieces manufactured since 1839. In 1932, the Stear family took over Patek Philippe. Now the company's management decisions are made by President Thierry Stern, Honorary Chairman Philippe Stern and CEO Claude Peny) made together. During his tenure as president, Mr. Felli Stearn planned and implemented a number of important projects, creating a historical chapter of the Geneva watchmaking workshop, including the construction of facilities such as the Patek Philippe Museum and extraordinary timed masterpieces such as Calibre 89. . His son Terry Stein is determined to ensure Patek Philippe's pioneering position in the field of watchmaking technology, thereby continuously improving the long-term quality and reliable performance of the timepiece. Patek Philippe spared no effort to adhere to its independent business model. Therefore, whether in investing in future development or ensuring production resources, the company relies on its own strength to achieve growth. All large-scale projects are self-financing, such as the construction of watchmaking workshops and supporting facilities in Plan-les-Ouates; the renovation of Patek Philippe Salons in Geneva, Paris and London; the establishment of Patek Philippe Museum; and the acquisition of the Jura area studios and affiliates. Patek Philippe hopes to move towards sustainable long-term success in an independent way.
Patek Philippe Watches (China) Co., Ltd.
Founded in 1839, Patek Philippe has always adhered to the traditional watchmaking process in Geneva and has never stopped. Watchmaking workshops have complete innovation freedom throughout the process of design, development and assembly to create world-class watchmaking masterpieces praised by watch experts, just like Mr. Antoine Norbert de Patek and Mr. Fei Li ( Adrien Philippe) promised as he created the brand. In addition to its extraordinary professional skills, Patek Philippe has also inherited its excellent tradition of innovation and has obtained more than 100 patented technologies for the company. Patek Philippe is an independent watchmaking company that adopts a vertically integrated production model. The company has an exclusive R&D department, and all movements and external components are designed and produced in its own workshop. Each component on the movement and case is independently produced, decorated and assembled, whether it is a simple function watch, a complex function watch, or a super complex function watch. This capability runs through the birth process of each timepiece—from the initial design drawings to the final assembly inspection. Patek Philippe also provides repair and maintenance services for all timepieces manufactured since 1839. In 1932, the Stear family took over Patek Philippe. Now the company's management decisions are made by President Thierry Stern, Honorary Chairman Philippe Stern and CEO Claude Peny) made together. During his tenure as president, Mr. Felli Stearn planned and implemented a number of important projects, creating a historical chapter of the Geneva watchmaking workshop, including the construction of facilities such as the Patek Philippe Museum and extraordinary timed masterpieces such as Calibre 89. . His son Terry Stein is determined to ensure Patek Philippe's pioneering position in the field of watchmaking technology, thereby continuously improving the long-term quality and reliable performance of the timepiece. Patek Philippe spared no effort to adhere to its independent business model. Therefore, whether in investing in future development or ensuring production resources, the company relies on its own strength to achieve growth. All large-scale projects are self-financing, such as the construction of watchmaking workshops and supporting facilities in Plan-les-Ouates; the renovation of Patek Philippe Salons in Geneva, Paris and London; the establishment of Patek Philippe Museum; and the acquisition of the Jura area studios and affiliates. Patek Philippe hopes to move towards sustainable long-term success in an independent way.
LVMH Moët Hennessy - Louis Vuitton, Société Européenne
Hublot is a luxury watch, born in 1980. It is an early Swiss watch brand that combines precious metals and natural rubber as raw materials. Its birth is both from watchmaking materials and from watches. In terms of the unique aesthetic concept, a revolution has been set off in the watch industry. Mr. Jean-Claude Biver, who took over Hublot in 2004, made Hublot watches go all the way with the Big Bang series that subverted the watchmaking industry, and also announced that Hublot The arrival of the revival era of Hublot. In just five years, Hublot has launched the world-renowned Big Bang million-dollar series, Big Bang all-black series, Mag Bang series and other iconic watches, and has also successfully entered the high-level watch brand. one. In 2008, Hublot was taken over by LVMH Group, and Mr. Jean-Claude Biver continues to serve as CEO. The brand philosophy advocated by Hublot is "the art of fusion", covering the fusion of precious metals such as zirconium, tantalum, magnesium, titanium and diamonds, gemstones, gold, platinum, ceramics, stainless steel and natural rubber. Mr. Beaver continues to move forward on the road to integration of Hublot. He gave him the groundbreaking materials: ceramics, carbon fibers, tantalum, tungsten, titanium, natural rubber and gold, platinum, steel, diamonds and rare gems that have been tested by time. While being loyal to the Swiss watchmaking tradition, he also gave him the same experience. Creativity and vision belong to the 21st century.
LVMH Moët Hennessy - Louis Vuitton, Société Européenne
Hublot is a luxury watch, born in 1980. It is an early Swiss watch brand that combines precious metals and natural rubber as raw materials. Its birth is both from watchmaking materials and from watches. In terms of the unique aesthetic concept, a revolution has been set off in the watch industry. Mr. Jean-Claude Biver, who took over Hublot in 2004, made Hublot watches go all the way with the Big Bang series that subverted the watchmaking industry, and also announced that Hublot The arrival of the revival era of Hublot. In just five years, Hublot has launched the world-renowned Big Bang million-dollar series, Big Bang all-black series, Mag Bang series and other iconic watches, and has also successfully entered the high-level watch brand. one. In 2008, Hublot was taken over by LVMH Group, and Mr. Jean-Claude Biver continues to serve as CEO. The brand philosophy advocated by Hublot is "the art of fusion", covering the fusion of precious metals such as zirconium, tantalum, magnesium, titanium and diamonds, gemstones, gold, platinum, ceramics, stainless steel and natural rubber. Mr. Beaver continues to move forward on the road to integration of Hublot. He gave him the groundbreaking materials: ceramics, carbon fibers, tantalum, tungsten, titanium, natural rubber and gold, platinum, steel, diamonds and rare gems that have been tested by time. While being loyal to the Swiss watchmaking tradition, he also gave him the same experience. Creativity and vision belong to the 21st century.
Boucheron originated from the founder Frédéric Boucheron, who is visionary and dares to innovate and achieves a unique jewelry aesthetic. As the son of a cloth merchant, Frédéric Boucheron turned to learning jewelry making at the age of 14. He first became a jewelry apprentice to Jules Chaise, and later served as a clerk at Tixier-Deschamps in the Royal Palace Gardens in Paris, both of which were highly acclaimed jewelry masters at the time. In 1858, he opened a boutique in the Royal Palace Garden in Paris and officially started his brilliant career. With his family background as a satin merchant, Frédéric Boucheron redefined the concept of jewelry design. In an era when jewelers generally focused on gems, Frédéric Boucheron took a different approach and conceived works from the wearer's perspective. In the early days, he sold carefully selected art objects and jewelry to customers, and provided style suggestions that suited the needs of the person. Unlike the way competitors place jewelry in boxes and display them flat, Frédéric Boucheron displays jewelry in a naturally drooping way, providing customers with more room for imagination. The boutique was a great success, and Mr. Bousselong was able to expand the store after opening a few years. In 1866, Frédéric Boucheron registered the pattern emblem and opened a workshop to create his own jewelry works. He brought together a group of outstanding jewelers and craftsmen to exert his talents. As a result, the jewelry family Boucheron was announced to be born.
Kering Group
Boucheron originated from the founder Frédéric Boucheron, who is visionary and dares to innovate and achieves a unique jewelry aesthetic. As the son of a cloth merchant, Frédéric Boucheron turned to learning jewelry making at the age of 14. He first became a jewelry apprentice to Jules Chaise, and later served as a clerk at Tixier-Deschamps in the Royal Palace Gardens in Paris, both of which were highly acclaimed jewelry masters at the time. In 1858, he opened a boutique in the Royal Palace Garden in Paris and officially started his brilliant career. With his family background as a satin merchant, Frédéric Boucheron redefined the concept of jewelry design. In an era when jewelers generally focused on gems, Frédéric Boucheron took a different approach and conceived works from the wearer's perspective. In the early days, he sold carefully selected art objects and jewelry to customers, and provided style suggestions that suited the needs of the person. Unlike the way competitors place jewelry in boxes and display them flat, Frédéric Boucheron displays jewelry in a naturally drooping way, providing customers with more room for imagination. The boutique was a great success, and Mr. Bousselong was able to expand the store after opening a few years. In 1866, Frédéric Boucheron registered the pattern emblem and opened a workshop to create his own jewelry works. He brought together a group of outstanding jewelers and craftsmen to exert his talents. As a result, the jewelry family Boucheron was announced to be born.
