Boucheron
Boucheron
Boucheron originated from the founder Frédéric Boucheron, who is visionary and dares to innovate and achieves a unique jewelry aesthetic.
As the son of a cloth merchant, Frédéric Boucheron turned to learning jewelry making at the age of 14. He first became a jewelry apprentice to Jules Chaise, and later served as a clerk at Tixier-Deschamps in the Royal Palace Gardens in Paris, both of which were highly acclaimed jewelry masters at the time.
In 1858, he opened a boutique in the Royal Palace Garden in Paris and officially started his brilliant career. With his family background as a satin merchant, Frédéric Boucheron redefined the concept of jewelry design. In an era when jewelers generally focused on gems, Frédéric Boucheron took a different approach and conceived works from the wearer's perspective. In the early days, he sold carefully selected art objects and jewelry to customers, and provided style suggestions that suited the needs of the person. Unlike the way competitors place jewelry in boxes and display them flat, Frédéric Boucheron displays jewelry in a naturally drooping way, providing customers with more room for imagination. The boutique was a great success, and Mr. Bousselong was able to expand the store after opening a few years. In 1866, Frédéric Boucheron registered the pattern emblem and opened a workshop to create his own jewelry works. He brought together a group of outstanding jewelers and craftsmen to exert his talents. As a result, the jewelry family Boucheron was announced to be born.
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