Rolex Brand Ranking
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Rolex

Rolex

Rolex (Shanghai) Co., Ltd.
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Brand Introduction

About a century ago, Hans Wellsdorf created a precise and reliable watch in the world. With the uncompromising requirements for quality, the brand has always been at the forefront of technology and has continuously improved, improved and innovated watches.

In 1926, based on the success of the original Oyster watch, Rolex launched the Oyster Perpetual Series and obtained a patent. As the world's first waterproof watch, it has a pioneering position in the development history of modern watchmaking. Over the years, Oyster watches have brought together many proud innovative achievements, such as the automatic winding system invented by Rolex in 1931 - the ever-moving rotor, which defines and creates the cornerstone of Rolex watches' accuracy, reliability and excellence. .

After the launch of the Oyster watch in the early 1940s, it gradually developed a watch series that integrates innovative functions and innovative technologies. The watches in this series have the basic characteristics of Oyster watches and a distinctive visual style, which can be identified at a glance. Today, there are about 14 different watches in the series, including classic watches such as log, weekly calendar, navigation, and professional watches designed for specific activities, such as explorer, submarine, etc. with Greenwich Type II.

Rolex watches can reflect its reliability in various extreme environments, from the deepest part of the ocean to the highest peaks, at high altitudes and on extremely high tracks.

To ensure product quality, Rolex designed and produced the core components of the watch (alloy casting, assembly, processing and final process of movement, case, dial and strap). As a pioneer in the watchmaking industry, Rolex has many major innovative inventions and more than 500 patents.

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