FuRyu can be traced back to 1997 and was originally an entertainment department under OMRON Corporation (a well-known Japanese automation control and electronic equipment manufacturer). In July 2003, FuRyu officially spun off from Omron and became an independent company, and in 2007, it acquired the management team to form the current FuRyu. Its main business includes online games, mobile games, illustration production, original peripheral planning and sales, and other fields. The main revenue is in the scenery and sticker business. Since 2017, it has also started to cooperate with various popular works to produce a variety of proportional figures. Good shapes and rich copyrights for popular works are FuRyu's advantages.

The name FuRyu comes from the ancient Japanese name "entertainment". Today, it has different meanings from traditional Japanese art aesthetics. The Gion Matsuni Music Festival, held in Kyoto for the first time in Heian Times, is a well-known entertainment event in Japan. People pursue the beauty, vitality, fun and grand occasion of this annual event; this is the beauty behind the classical meaning of "FuRyu".

FuRyu believes that every day can bring fun, joy and surprise to everyone, and in the statement FuRyu outlines this belief. FuRyu’s mission is to immerse people in their own world and gather with friends and family. Through originality and infinite curiosity, FuRyu strives to create new happiness, happiness and surprises.