Figure Brand Ranking

POP MART International Group Limited

Beijing Pop Mart Cultural and Creative Co., Ltd. was established in 2010 and is China's leading trend cultural and entertainment company. Over the past ten years of development, POP MART has built a comprehensive coverage of the entire industry chain of trendy toys around the world: five fields: global artist exploration, IP incubation and operation, consumer reach, trendy toy culture promotion, innovative business incubation and investment. Operation platform. In order to allow more young people who love trendy toys to exchange in-depth exchanges with the brand concept of "create trends and convey beauty. To light up password and bring joy." POP MART has successfully held six international sessions in Beijing and Shanghai. Trendy toy exhibition. POP MART has 295 offline direct stores in mainland China, with 1,611 robot stores, covering 103 cities across the country. In addition to continuously expanding offline channels, Pop Mart is also continuing to deepen its online channels. Pop Mart has been globally deployed since 2018. It has now entered 23 overseas countries and regions including South Korea, Japan, Singapore, etc., and has opened offline stores in the United States, the United Kingdom, Canada, New Zealand and other countries, and has opened robots around the world. Expand business territory through the store. In addition to offline channels, Pop Mart is also actively deploying online businesses and establishing a complete online channel network of international independent stations + three major cross-border e-commerce platforms. Today, POP MART has formed a brand advantage with designers, retail channels and industrial chains as the fulcrum. POP MART has signed contracts with well-known trendy toy designers such as Kenny, Biqi, and Long Jiasheng, and launched many trendy toy products that fans love, gathering a strong and high-quality fan base. At the same time, POP MART also cooperates with world-renowned brands to create trendy products that young consumers love nowadays for the classic IP image. As the territory continues to extend, POP MART has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trendy toy exhibitions, allowing designers to focus more on their works and promote the booming development of the trendy toy industry. .

Good Smile (Shanghai) Trading Co., Ltd.

GOOD SMILE is a Japanese brand with Chinese name Liangxiao and is referred to as GSC for short. It takes figures and toys as its main business centers and carries out commercial planning, production and manufacturing of figures. It has received widespread praise from the industry for its excellent projects made by the new generation of outstanding producers and the high-tech technology to create exquisite and delicate products. GOOD SMILE has been deeply engaged in the Chinese market for many years and established a figure derivative development and production company "GOODSMILE ARTS SHANGHAI, LTD.) in China in April 2018, focusing on opening up the Chinese entertainment derivatives market and actively working with Domestic and foreign animation, comics, games, novels, film and television IP parties carry out cooperation. In addition, GOODSMILE is also trying to explore new development areas, such as the founding of the lifestyle brand GoodSmile Moment (GSM), which mainly engages in trendy toys, clothing accessories, digital accessories, creative toys and life furniture, etc., to develop trendy IPs. and production brings more room for imagination.

Good Smile (Shanghai) Trading Co., Ltd.

Founded in 1987, MaxFactory focuses on animation peripheral figure planning, prototyping and other fields with beautiful girls as the core. At first it was a company that made GK (GARAGE KIT, white mold kit) figures. After establishing a commercial alliance with GSC, it began to engage in the production and production of beautiful girl figures. It is known as the three giants in the figure industry together with GSC and ALTER. In 2008, the company began producing the figma action figure series, which offers high-quality articulated figures at reasonable prices and quickly became the company's well-known product series.

Export Co., Ltd.

KOTOBUKIYA 's predecessor was a toy store that started a business in Tachikawa, Tokyo, Japan. It was officially established as a company in January 1953. Compared with the contemporary BANDAI, it has long been the largest entertainment company in Japan, with animation, toys, games, and movies everywhere. As a junior, Haiyangtang is far superior to Shouwu in terms of fame and scale because of its business philosophy, innovation and high-end products. But Shouwu's years of persistence and hard work have also received corresponding rewards. Among the toy industry and people, Shouwu is by no means an unknown name. Shouwu's products mainly include plastic assembly models and figures, and also publishes comics, photos, painting collections and other publications. Although the types and quantity of the plastic assembly models of Shouwu cannot be compared with the Bandai Gundam series, the better quality and delicate details are quite popular. The more famous ones include the ZOIDS series, the Super Robot Wars series, and some beautiful ones. Animes such as Iron Man, Batman, etc. Shouwu’s figures are more famous in China, with better quality, cheaper prices, high productivity and abundant series. In addition, Shouwu has a factory in Xiaojiejiao Village, Humen Town, Dongguan City, Guangdong Province, China, so most of Shouwu’s figure products are MADEINCHINA. There are 6 direct sales stores in Japan, 3 are in Tokyo and 1 is in Osaka, of which 2 are in Tokyo are in Akihabara.

Fuliu Co., Ltd.

FuRyu can be traced back to 1997 and was originally an entertainment department under OMRON Corporation (a well-known Japanese automation control and electronic equipment manufacturer). In July 2003, FuRyu officially spun off from Omron and became an independent company, and in 2007, it acquired the management team to form the current FuRyu. Its main business includes online games, mobile games, illustration production, original peripheral planning and sales, and other fields. The main revenue is in the scenery and sticker business. Since 2017, it has also started to cooperate with various popular works to produce a variety of proportional figures. Good shapes and rich copyrights for popular works are FuRyu's advantages. The name FuRyu comes from the ancient Japanese name "entertainment". Today, it has different meanings from traditional Japanese art aesthetics. The Gion Matsuni Music Festival, held in Kyoto for the first time in Heian Times, is a well-known entertainment event in Japan. People pursue the beauty, vitality, fun and grand occasion of this annual event; this is the beauty behind the classical meaning of "FuRyu". FuRyu believes that every day can bring fun, joy and surprise to everyone, and in the statement FuRyu outlines this belief. FuRyu’s mission is to immerse people in their own world and gather with friends and family. Through originality and infinite curiosity, FuRyu strives to create new happiness, happiness and surprises.

Fanatic Toys (Shanghai) Co., Ltd.

Since its establishment in 2000, Hot Toys has been committed to developing a variety of high-quality collection of action figures, which can restore popular and classic film and television characters with high image truth, including Marvel, Disney, DC, Star Wars, Pixar, etc. A number of popular IPs have in-depth cooperation. Hot Toys has evolved from the classic 1:6 ratio treasured doll to develop a variety of new products. In recent years, it has continued to develop 1:1 ratio original large statue and 1:4 ratio treasured doll, providing more cute Q-type for the new generation of players. Cute doll products: COSBABY mini treasured dolls, Cosbi blind boxes, CosRider electric shaker, etc. Hot Toys has developed a brand that perfects the 1:6 and 1:4 ratio series to create a golden ratio that is truly suitable for action figures, creating a new era of action figures with 1:6 ratio. The Hot Toys collection of action figures offers more possibilities for players' diverse creativity thanks to its smooth mobility and diversity of accessories. With high restoration and high quality as the goal, Hot Toys continues to develop puppet products that combine playability and collection value. Adhering to the attitude of loyalty to the characters and striving for excellence, he has never slacked off in handling precise details, giving a soul that loves solidity. , build a collection-worthy Hot Toys doll kingdom for fans.

Beijing Lezi Tiancheng Culture Development Co., Ltd.

52TOYS was founded in 2015 and is affiliated to Beijing Lezi Tiancheng Culture Development Co., Ltd. As a pioneer and leader in China's collection of toy culture, 52TOYS has the mission of "making life more interesting" and the vision of "making collection of toys a lifestyle that more people love", and is committed to creating belongings for each generation. Their collection. The company takes product research and development and design as its core advantages, and its business covers the entire industrial chain such as IP cooperation and incubation, product creative planning, supply chain management, sales channel construction, and market communication. Up to now, there are five product lines: blind box, mecha deformation, action figures, static figures, and designer/artist toys. The company's self-developed IP includes KIMMY&MIKI, BOX series, super activation series, Caicai astronaut, Pichichi, Lilith, etc., and has many well-known domestic and foreign countries, including Disney princess, cats and mice, crayon Shin-chi, Fat Tiger, Canned Pig LULU, etc. IP has reached long-term cooperation. Thanks to the development of multiple channels, 52TOYS has established a relatively large sales network in the industry. Offline, there are more than 10,000 sales channel cooperation terminals in mainland China, Hong Kong, Macao and Taiwan, Japan, North America, Southeast Asia and other regions, and dozens of brand direct sales have been opened in cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, and Chengdu. shop. Online, it has an independently developed social e-commerce platform - Danqu, and has set up brand flagship stores on third-party e-commerce platforms such as Tmall and JD.com. In the future, 52TOYS will continue to expand its brand direct stores around the world, laying thousands of drones, covering the consumption scenarios of young people, and reaching a wider range of users.

Bandai Namco (China) Investment Co., Ltd.

Bandai is one of the largest comprehensive entertainment companies in Japan, mainly involving entertainment, Internet, animation products and their surroundings. The company is headquartered in Tokyo, Japan, and has 27 subsidiaries in eight major regional countries around the world. In addition to toys and children's entertainment, Bandai's global product tentacles also include game software, multimedia, music, feature films, vending machines, game cards, candy and authorized clothing. BANDAI was called "Bandai House Store" when it started its business, and it was changed to Bandai in 1961. The opportunity for Bandai to develop its plastic model business started with the acquisition of the Shizuoka factory of "Imai Science" which was in business crisis at the time and various production molds including. Based on the reprint of the Imai model, various military and automotive models were developed. In particular, the reasonable price of the "Mecha Division Series" and the recreation of internal structures have received unanimous praise. In the mid-1970s, it once represented the model of the American Monogram company, and sold 1/48 of the company's excellent price nationwide in Japan. Aircraft model kit. At the same time, Bandai also obtained the copyright of Toei's popular movie "Tukanoro" at that time, and modeled the 11-ton truck that the protagonist was riding on. Although only 1/48 of Bandai's specialty was released, it later developed a super-large 1/20 version with a total length of 55 cm, and it is still in production after more than 25 years. The Yamato display kit, released in the winter of 1977 (deforming the Yamato head part of the ship) and products related to animation weapons such as Gundam related models in the first half of the 1980s were warmly welcomed. From then on, Bandai began to transform into a professional role Related model manufacturer. In Toei Te films and Sunrise’s Gundam series, Bandai often intervenes in the production of image works by investors or joint participation in character design and planning from the beginning, and also carries out the role commercialization work to reflect image works. Simultaneously launched. In the late 1980s, Bandai entered the electronic game industry by designing and selling related games of Nintendo FC gaming consoles, and the main game categories were also mainly related to comic characters. In 1997, due to a continuous operating deficit, the merger was considered to be merged with Sega, but the merger plan was suspended due to a series of hot sales of electronic pets led by "Taoma Geko" and the opposition of Bandai employees. Later, it established a joint subsidiary with Namco with "PROJECT PEGASUS", specializing in the development of Gundam M series games. On September 29, 2005, it merged with Namco and jointly established Namco Bandai Development Co., Ltd., becoming a large enterprise in the Japanese electronic game industry second only to Nintendo and SEGA-SAMMY Group.

Alta (Shanghai) Trading Co., Ltd.

ALTER is a Japanese humanoid product manufacturer, with the official Chinese translation of Alta, the original Japanese text アルター. He is not well-qualified but is famous for his super high quality since the start of the factory. He is now recognized as a manufacturer of figures with better quality. In 2007, Alta (Shanghai) engaged in the agency of Japanese humanoid products in mainland China. In 2011, it opened a direct store in mainland China on Taobao Mall. It is the earliest Japanese figure manufacturer to open a direct store in China. ALTER's works cover various types of toys, such as moving humanoids, PVC humanoids, GK gypsum images, etc. In terms of character selection, ALTER's works are also very wide, including different types of characters such as animation, games, and comics. Alta (Shanghai) Trading Co., Ltd. is a wholly-owned subsidiary of Japanese figure company ALTER. It is mainly responsible for the exclusive direct sales of ALTER and its brand figure products in mainland China.

Bandai Namco (China) Investment Co., Ltd.

BANPRESTO, a veteran Japanese game entertainment company, the former partner of BANDAI, a larger comprehensive entertainment company in Japan. It is now a subsidiary of NBGI (merged by Bandai and Namco), mainly involving entertainment, network, animation products and its peripherals. It produces a large number of various science fiction and animation models. In terms of toys, BANPRESTO previously mainly focused on small-grade toys such as scenic gloves, and has shown an upward development trend in recent years. In recent years, BANPRESTO has gradually developed in terms of toys, and its creativity is also very novel. It is not like BANDAI, but has taken the lead in launching some alternative series.

SEGA Corporation

Sega Corporation (SEGA Corporation) or Sega Corporation, referred to as Sega or SEGA. It is a Japanese electronic game company that also produces home game console hardware and its corresponding game software, business game console hardware and its corresponding game software, and computer game software. In 2003, it merged with Japan's SAMMY company and its name was integrated into SEGA-SAMMY.

Square Enix (China) Interactive Technology Co., Ltd.

Taito Co., Ltd. is a Japanese TV game software and arcade game maker. Taito was founded in 1953 by Micheal Kogan, a Russian Jew. Taito also sells TV games in the United States, and the games they make are all over the world. On September 22, 2005, a surprising news broke out in the Japanese TV game industry: The gaming giant Square Enix spent $410 million to acquire 93.7% of TAITO stock and transferred it on September 28. As a link subsidiary. On March 31, 2006, SQEX, a subsidiary of Square Enix, merged with TAITO, using SQEX as the surviving company. After the merger, the company name was changed to TAITO and the subsidiary of TAITO was reorganized. Taito has a great influence on the history of TV games. It has produced many innovative games, such as Space Invaders, Bubble Bobble ACT version, Bubble Bobble PUZ version (Puzzle Bobble), Elevator War (Elevator Action), Legend of Kage, Cooking Mama, EXIT!, etc.

Prime 1 Studio Co., Ltd.

A Japanese company specializing in ultra-detailed and large-scale statues and figures from movies, comics, and video games.

Square Enix Co., Ltd.

A Japanese video game company that also produces high-quality figures and collectibles from its own game franchises, such as Final Fantasy and Kingdom Hearts.

Medicom Toy Corporation

A Japanese company known for its Bearbrick collectible figures and high-quality action figures from various anime, manga, and pop culture series.

Sideshow, Inc.

An American company specializing in high-end collectible figures, statues, and props from movies, comics, and pop culture.

MegaHouse Corporation

A subsidiary of Bandai, MegaHouse is known for its high-quality figures and collectibles, especially those from popular anime and manga series.

Max Factory, Inc.

Known for its Figma and other high-quality action figures, Max Factory is a subsidiary of Good Smile Company and specializes in anime and game character collectibles.

Good Smile Company, Inc.

A Japanese company known for its high-quality Nendoroid and Figma figures, as well as its collaboration with various anime and game franchises.

Griffon Enterprises Co., Ltd.

A Japanese figure manufacturer known for its high-quality and detailed figures, particularly those from anime and game series.