Beijing Pop Mart Cultural and Creative Co., Ltd. was established in 2010 and is China's leading trend cultural and entertainment company. Over the past ten years of development, POP MART has built a comprehensive coverage of the entire industry chain of trendy toys around the world: five fields: global artist exploration, IP incubation and operation, consumer reach, trendy toy culture promotion, innovative business incubation and investment. Operation platform.

In order to allow more young people who love trendy toys to exchange in-depth exchanges with the brand concept of "create trends and convey beauty. To light up password and bring joy." POP MART has successfully held six international sessions in Beijing and Shanghai. Trendy toy exhibition. POP MART has 295 offline direct stores in mainland China, with 1,611 robot stores, covering 103 cities across the country. In addition to continuously expanding offline channels, Pop Mart is also continuing to deepen its online channels.

Pop Mart has been globally deployed since 2018. It has now entered 23 overseas countries and regions including South Korea, Japan, Singapore, etc., and has opened offline stores in the United States, the United Kingdom, Canada, New Zealand and other countries, and has opened robots around the world. Expand business territory through the store. In addition to offline channels, Pop Mart is also actively deploying online businesses and establishing a complete online channel network of international independent stations + three major cross-border e-commerce platforms.

Today, POP MART has formed a brand advantage with designers, retail channels and industrial chains as the fulcrum. POP MART has signed contracts with well-known trendy toy designers such as Kenny, Biqi, and Long Jiasheng, and launched many trendy toy products that fans love, gathering a strong and high-quality fan base. At the same time, POP MART also cooperates with world-renowned brands to create trendy products that young consumers love nowadays for the classic IP image.

As the territory continues to extend, POP MART has gradually built a complete industrial chain covering designers, factory supply chains, retail channels, and international trendy toy exhibitions, allowing designers to focus more on their works and promote the booming development of the trendy toy industry. .