Bandai is one of the largest comprehensive entertainment companies in Japan, mainly involving entertainment, Internet, animation products and their surroundings. The company is headquartered in Tokyo, Japan, and has 27 subsidiaries in eight major regional countries around the world. In addition to toys and children's entertainment, Bandai's global product tentacles also include game software, multimedia, music, feature films, vending machines, game cards, candy and authorized clothing.

BANDAI was called "Bandai House Store" when it started its business, and it was changed to Bandai in 1961. The opportunity for Bandai to develop its plastic model business started with the acquisition of the Shizuoka factory of "Imai Science" which was in business crisis at the time and various production molds including. Based on the reprint of the Imai model, various military and automotive models were developed. In particular, the reasonable price of the "Mecha Division Series" and the recreation of internal structures have received unanimous praise. In the mid-1970s, it once represented the model of the American Monogram company, and sold 1/48 of the company's excellent price nationwide in Japan. Aircraft model kit.

At the same time, Bandai also obtained the copyright of Toei's popular movie "Tukanoro" at that time, and modeled the 11-ton truck that the protagonist was riding on. Although only 1/48 of Bandai's specialty was released, it later developed a super-large 1/20 version with a total length of 55 cm, and it is still in production after more than 25 years. The Yamato display kit, released in the winter of 1977 (deforming the Yamato head part of the ship) and products related to animation weapons such as Gundam related models in the first half of the 1980s were warmly welcomed. From then on, Bandai began to transform into a professional role Related model manufacturer. In Toei Te films and Sunrise’s Gundam series, Bandai often intervenes in the production of image works by investors or joint participation in character design and planning from the beginning, and also carries out the role commercialization work to reflect image works. Simultaneously launched.

In the late 1980s, Bandai entered the electronic game industry by designing and selling related games of Nintendo FC gaming consoles, and the main game categories were also mainly related to comic characters. In 1997, due to a continuous operating deficit, the merger was considered to be merged with Sega, but the merger plan was suspended due to a series of hot sales of electronic pets led by "Taoma Geko" and the opposition of Bandai employees. Later, it established a joint subsidiary with Namco with "PROJECT PEGASUS", specializing in the development of Gundam M series games. On September 29, 2005, it merged with Namco and jointly established Namco Bandai Development Co., Ltd., becoming a large enterprise in the Japanese electronic game industry second only to Nintendo and SEGA-SAMMY Group.