Samsonite Brand Ranking
Brand Introduction

Mr. Jesse Schward founded Samsonite in Colorado in 1910. At that time, he wanted to give an alias for the new suitcase, which would symbolize the sturdy and durable characteristics of the product. Among his favorite heroes, Mr. Schward chose Samson from the Bible to symbolize the characteristics of the product.

In that era when chariots and horses were the main means of transportation, wooden suitcases were once the ideal suitcases. After World War II, people's travel methods changed drastically. They began to travel across the ocean for long distances by plane. At this time, they needed a solid and durable suitcase to prevent them from being squeezed, scratched, and deformed during the check-in process. As a result of damage to the objects in the box, Samsonite has adapted to this ever-changing market demand and developed a suitcase that uses magnesium instead of wood as raw materials.

For many years, Samsonite has been committed to the design, development and innovation of new products, and has used innovative technology to develop high-quality, multi-functional, safe and reliable, and ergonomic design products. At the same time, it has launched cross-border cooperative products with many designers. Among them, the Scope 55 cm upright trolley case designed by Australian genius designer Marc Newson, the Samsonite Black Label by Alexander McQueen series designed by the late designer Alexander McQueen, and the Cosmolite series using innovative Curv technology, and other products won European IF Design respectively. Awards, Red Dot, Red Dot Best of the Best and many other international design awards.

In 2011, Samsonite opened the 101th anniversary of its long history and quality inheritance. In the same year, Samsonite Red products with fashionable designs were launched. In June, Samsonite announced its listing on the Hong Kong Stock Exchange to the world (stock code 01910). In 2012, Samsonite Leather's new beauty leather goods were launched. Adhering to the century-old classic tradition, adding the modern atmosphere of the times, integrating extraordinary quality and elegant style into every detail, unique design, carefully selected excellent leather, meticulous production craftsmanship, clever metal accessories, Create products that perfectly integrate simple and casual styles with business needs, and constantly meet people's pursuit of quality of life.

Since its successful acquisition of American Tourister, Samsonite has accelerated the pace of brand acquisition in recent years. In 2012, it acquired the American luxury luggage brand Hartmann and the urban outdoor brand High Sierra. In April 2013, it acquired French luggage brand Lipault. In June of the same year, it acquired Speck Product, a mobile phone protective case brand in Silicon Valley, the United States, Gregory, a professional backpacking, mountaineering and cross-country running product and accessories brand, and Kamiliant.

The profound traditions and honors accumulated by the century-long development have made Samsonite a way of life and a brand of "perfect travel solutions" that accompany you every step of the way. Today, Samsonite has become a group company with diversified brand development. Its brands have won the world with its excellent and excellent product quality, innovative design leading the times, meticulous functionality and a complete after-sales service system. Love and recognition from consumers everywhere.

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