Burton
Burton
Burton, a young American young man who loves snowboarding (23 years old at the time), was founded in 1977 by Jake Burton (at the age of 23). Since JAKE itself participated in this sport, it immediately made many skis suitable for various occasions. Equipment and equipment. As a major brand of snowboarding, it has guided the market for many years.
Burton brand products are all involved in veneers, fixtures and clothing, and they also include RED (protective gear), ANON (snow glasses), GRAVIS (skateboard shoes), and ANALOG (clothing). During the production of new products, producers often wake up early and go to bed late on the floor of small hotel rooms, isolate themselves from the world, and give up on vacation, and are often regarded as crazy people. They are cruel and picky about veneer making, and even dream about it, make it, destroy it, modify it. It is because of their serious and persistent business philosophy that Burton has become one of the largest veneer manufacturers in the world.
As early as 2000, Hiroshi personally demonstrated the introduction of Burton to Japan and introduced it in the column. Until today, it has occupied about 30% of the market share in the skiing field. All the title pages of snowboard magazines abroad have Burton advertisements without exception.
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