Brilliance Auto Brand Ranking
Industry: Domestic cars
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brilliance Auto

Brilliance Auto

Brilliance Auto Group Holdings Co., Ltd.
Industry: Domestic cars
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

The main force of independent brands in China's automobile industry is mainly the production and sales of automobile complete vehicles/engines/core parts. It owns brands such as Jinbei Automobile/Future Automobile/China Sedan


Huachen Automobile Group Holdings Co., Ltd. is a wholly state-owned company established in 2002 according to the central government's decision and approved by the Liaoning Provincial Government. Its headquarters is located in Shenyang City, Liaoning Province, a national key equipment manufacturing base known as the "Grade Department of the Republic". It is a well-known enterprise in Liaoning Automobile Industry.

At present, FAW Group owns 4 listed companies (FAW China Automobile Holdings Co., Ltd., Shanghai Shenhua Holdings Co., Ltd., Jinbei Automobile Co., Ltd., and Xinchen China Power Holdings Co., Ltd.), and more than 100 wholly-owned, controlling and participating companies. In terms of business segment layout, FAW Group focuses on the research and development, design, manufacturing, sales and automobile after-sales market business of automobile complete vehicles, engines, and core components, involving other industries such as new energy.

As of 2012, FAW Group has built two major production and sales bases in the north and south China, six complete vehicle manufacturers, four engine manufacturers and many component manufacturers, and has two nationally recognized enterprise technology centers, nationally accredited laboratories and postdoctoral mobile workstations. It has more than 500 technical patents (including nearly 100 international patents), and has the rare domestic complete vehicle styling, design capabilities, prototype vehicle manufacturing, complete vehicle matching development, and the design and development capabilities of core automotive parts such as engines. Through independent innovation at a high starting point, the company has created two independent vehicle brands "China" and "Jinbei" and the joint venture vehicle brand of "BMW". The products have covered the entire field of passenger cars and commercial vehicles.

After years of development and exploration, FAW has clarified a market-oriented and international cooperation as a platform, "through independent innovation, owning its own technology, and building its own brand", and explored the corporate business model of "beautiful interaction between the development of the automobile industry and the capital market", focusing on the five major elements of "core technology, exquisite products, honest operation, market share and profitability". Its core connotation is the "FAW Model" mainly based on "brand innovation, R&D innovation, and capital innovation". FAW Automobile adheres to the corporate business philosophy of "quality first, only by daring to be the first in the world", shoulders the corporate mission of "taking the path of independent innovation and building national boutique cars", and has formed a unique corporate culture of "internationalization, marketization and modernization", based in China, integrating the world, and forming a comprehensive and open development pattern.

In the future, FAW Group will continue to adhere to the "FAW model", shape the brand with quality and service, expand the scale with varieties and production capacity, accelerate the pace of enterprises' "strength, improvement, and expansion", and build "China and Jinbei" into two internationally renowned brands that make the Chinese people proud, and make positive contributions to the development of China's national automobile industry.


Related Keywords: Brilliance Auto Domestic cars
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