Great Wall Motor Co., Ltd. is China's largest SUV manufacturing company. It was listed on the Hong Kong H shares and the domestic A shares in 2003 and 2011 respectively. As of the end of 2016, the total assets reached 92.146 billion yuan. At present, it owns three brands: Haval, Great Wall and WEY. Its products cover three categories: SUV, sedan, and pickup truck. It has four complete vehicle production bases and has the ability to provide independent supporting capabilities for core components such as engines and transmissions. It has more than 40 holding subsidiaries and nearly 70,000 employees.

Great Wall Motor adheres to the corporate philosophy of "making a little progress every day", has an advanced corporate culture and management team, and has created a unique business and management model, with its operating quality first in the domestic automobile industry. Great Wall Motors has the brand philosophy of "focus, professionalism and expert", and adheres to the corporate strategy of creating high-quality products supported by high-tech equipment and high-performance design. Adhering to focusing on and creating high-quality categories is Great Wall Motor's strategic policy. Focusing on SUVs and building Haval into a world-class SUV expert brand is the unremitting pursuit of Great Wall people.

After years of high-quality operations, Great Wall Motors' sales and brand image have achieved certain strength. The Haval brand has gradually moved to the high end, with increasingly high technical content and added value. Its products have independent core technologies and super high cost-effectiveness, and have formed a product system of large, medium, high, medium, low, and multiple specifications and multiple varieties. Great Wall Motor has invested 1 billion yuan to build a large and highly comprehensive automobile test site in China so far, including 76 typical test pavements including high-speed ring roads, dynamic squares, test mountains, simulated city squares and manipulation roads, with a total test mileage of 45 kilometers.

At the same time, the Haval Technology Center, which has invested 5 billion yuan, has also been put into use. It is a large and first-class vehicle R&D technology center in China, with a total construction area of ​​260,000 m2. It has five functional areas: R&D, trial production, test, styling and data. It has the largest air vent area in China and the internationally leading high-altitude environmental simulation laboratory, ensuring the high quality of the product.

In recent years, Great Wall Motor has upgraded its services to the brand level, established a marketing strategy with the main goals of "customer satisfaction" and "market leadership". Through innovative changes in marketing services, people, money and materials are focused on "customer satisfaction", creating surprises for customers with value-for-money services, and continuously improving customer satisfaction.

Great Wall Motors has always maintained a leading advantage in both international and domestic markets. In the domestic market, SUV models have maintained the highest sales in the country for 14 consecutive years; Great Wall Pickup has maintained the highest sales in the country for 19 consecutive years. In the international market, Great Wall Motor's brand awareness and reputation continue to increase.