
Baojun

Baojun
General Motors Wuling founded in 2010, owns Wuling/Baojun Automobile Brand and Baojun 560/Baojun 730/Wuling Hongguang/Baojun 630 and other best-selling models.
Baojun is an independent automobile brand founded by SAIC-GM-Wuling in 2010. The origin of Baojun brand is: The original meaning of "Jun" is a good horse, and Baojun is a good horse that people love. SAIC-GMW (English abbreviation SGMW) owns two brands, Wuling Automobile and Baojun Automobile, as well as best-selling models such as Baojun 560, Baojun 310, Baojun 730, Rongguang V, Wuling Hongguang S1, Wuling Hongguang, Baojun 630, Baojun 610, Wuling Journey, etc.
SAIC-GM-Wuling Automobile Co., Ltd. was established on November 18, 2002. It is a large-scale Sino-Sino-Foreign Joint Venture Automobile Company jointly established by Shanghai Automobile Group Co., Ltd., General Motors (China) Co., Ltd. and Liuzhou Wuling Automobile Co., Ltd. The predecessor can be traced back to the Liuzhou Automobile Power Machinery Factory established in 1958. The company currently has four manufacturing bases: Liuzhou Hexi headquarters, Liuzhou Baojun base, Qingdao branch and Chongqing branch, forming a new development pattern of north-south linkage and east-west echo, providing solid guarantees for the company to achieve a production capacity of 2 million and subsequent development at the end of the 12th Five-Year Plan.
In July 2010, SAIC-GM-Wuling passenger car brand "Baojun" was released, and the model Baojun 630 was launched on August 9, 2011. The mini-car Lechi is a high-performance micro-car product launched by SAIC-GM-Wuling in 2003. It has won high scores in the quality survey of the new car of J.D. Power in international institutions. The seven-seater household car Baojun 730 was launched on July 30, 2014. The order count exceeded 10,000 in the 52nd hour, and the sales volume exceeded 60,000 on the 100th day of its launch. As of now, the sales of Baojun 730 have exceeded 393,000, becoming a key product for enterprises to further dig into the family car market. The company's SUV Baojun 560 was launched on July 18, 2015, and completed sales of 24,228 units in September, successfully ranking second in the SUV market; in October, the sales exceeded 30,000 and hit a new high, and the cumulative sales have exceeded 112,000 units.
SAIC-GM-Wuling takes "low cost and high value" as its corporate business philosophy, fully integrates the management methods of all shareholders, promotes the restructuring of corporate business processes and the integration of internal and external resources, and gradually forms a Wuling value chain with core competitiveness; while consolidating the advantages of the micro-car field, successfully opening up the seven-seater family car market, and steadily promoting passenger car business, it accelerates the promotion of core business overseas businesses, and starts an international strategy of practical knowledge and product output, human capital and team output, business operations and better practice output, and overseas businesses have achieved valuable knowledge output. On July 10, 2012, Wuling Rongguang changed its logo to Chevrolet and landed in the Egyptian market, occupying the second largest market share. On May 9, 2013, Wuling Hongguang wore a Chevrolet gold bow tie and landed in the Indian market, ranking second in the MPV market segment, breaking the previous market structure that Suzuki Ertiga dominated the world. At the same time, in order to further respond to the country's "Belt and Road" strategy and further seize the overseas market, SAIC-GM-Wuling established a subsidiary in Indonesia SAIC-GM-Wuling Indonesian Automobile Co., Ltd. and laid the foundation on August 20, 2015 to open up the Southeast Asian market.
SAIC-GM-Wuling has maintained the sales championship of a single domestic automaker for nine consecutive years, accumulating more than 13 million users. SAIC-GM-Wuling has transformed from a traditional self-struggle enterprise to a learning and innovative modern enterprise with "multi-point manufacturing, business and ride-through, and traveling across the ocean", and has gradually grown into an internationally competitive automobile company.
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