Hongqi
Hongqi
Started in 1958, it is a well-known domestic sedan brand, positioned as a high-end passenger car and multi-purpose car. It mainly promotes two major platform series products based on L luxury cars and H high-end cars.
Hongqi is an independent brand and owned trademark of FAW. It was born in 1958. Hongqi is positioned as a high-end passenger car. It has had many products such as CA72, CA770, Hongqi Mingshi, Hongqi Century Star, Hongqi Shengshi and other products, and has a high reputation both at home and even internationally.
In 2012, China FAW released the Hongqi brand strategy, elaborating on the core connotations of atmospheric, noble, classic and technology, and demonstrating the two series of Hongqi complete vehicles L and H, forming a development foundation that can cover C, D and E-class high-end cars, breaking the monopoly of foreign brands on my country's high-end passenger car market.
In the next few years, China FAW will further improve its product research and development capabilities, gradually expand its product line, and continuously improve its product layout, striving to build the Hongqi brand into a benchmark for high-end sedans in China's independent brand.
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