Giordano International Limited
GIORDANO brand was founded in Hong Kong in 1983 and opened a clothing retail chain. During this period, GIORDANO adopted the "value for money" policy of small profits and quick turnover and was committed to improving the quality of customer service. Based on these two long-term policies and through the efforts of all employees, GIORDANO Company There are more and more specialty stores, the sales network is expanding, and the sales volume is rising. GIORDANO was the highest sales clothing retailer in Asia at that time. By 1991, it was listed on the Hong Kong Stock Exchange and raised funds to make the business. Further rapid expansion. Since 1992, GIORDANO has begun to enter China to develop the mainland market, establishing branches in Guangzhou, Shanghai, Beijing and other places, creating a precedent for domestic clothing chain "specialty stores". Now, in addition to setting up local areas such as Shenzhen, Guangzhou, and Dongguan. It has direct management stores Dongguan also has franchised stores in more than a dozen provinces in China, with very ideal sales results. The number of stores owned by franchisees that cooperate with GIORDANO is constantly increasing. In addition to being recognized by consumers, it has also achieved both fame and fortune. As a result, gradually, mainland China replaced Hong Kong as the main market for GIORDANO. As of now, there are 2,600 stores worldwide. Businesses are spread across major and medium-sized cities in mainland China, including Hong Kong, Taiwan, Macau, Singapore, Malaysia, Thailand, Philippines, Brunei, Vietnam, Indonesia, Myanmar, Aruba, India, Australia, Japan, South Korea, the United States and the United States in North America In the Middle East, Dubai, Oman, Kuwait, Saudi Arabia, and Kadar, other countries, regions and cities, including self-operated stores, franchise stores, joint stores and department stores.
Giordano International Limited
GIORDANO brand was founded in Hong Kong in 1983 and opened a clothing retail chain. During this period, GIORDANO adopted the "value for money" policy of small profits and quick turnover and was committed to improving the quality of customer service. Based on these two long-term policies and through the efforts of all employees, GIORDANO Company There are more and more specialty stores, the sales network is expanding, and the sales volume is rising. GIORDANO was the highest sales clothing retailer in Asia at that time. By 1991, it was listed on the Hong Kong Stock Exchange and raised funds to make the business. Further rapid expansion. Since 1992, GIORDANO has begun to enter China to develop the mainland market, establishing branches in Guangzhou, Shanghai, Beijing and other places, creating a precedent for domestic clothing chain "specialty stores". Now, in addition to setting up local areas such as Shenzhen, Guangzhou, and Dongguan. It has direct management stores Dongguan also has franchised stores in more than a dozen provinces in China, with very ideal sales results. The number of stores owned by franchisees that cooperate with GIORDANO is constantly increasing. In addition to being recognized by consumers, it has also achieved both fame and fortune. As a result, gradually, mainland China replaced Hong Kong as the main market for GIORDANO. As of now, there are 2,600 stores worldwide. Businesses are spread across major and medium-sized cities in mainland China, including Hong Kong, Taiwan, Macau, Singapore, Malaysia, Thailand, Philippines, Brunei, Vietnam, Indonesia, Myanmar, Aruba, India, Australia, Japan, South Korea, the United States and the United States in North America In the Middle East, Dubai, Oman, Kuwait, Saudi Arabia, and Kadar, other countries, regions and cities, including self-operated stores, franchise stores, joint stores and department stores.
Jiangsu Qianrengang Industrial Co., Ltd.
The predecessor of Qianrengang Group Company was founded in 1992. It was a small workshop factory with only a few dozen people at the beginning. After 17 years of accumulation and precipitation, the company has established the "Qianrengang" trademark, a down clothing brand that is well-known in China's clothing industry. Jiangsu Qianrengang Industrial Co., Ltd. is a professional down clothing manufacturer integrating R&D, design, production, sales, and self-operated import and export trade. Its business scope: clothing, down clothing, specializing in the production and operation of the "Qianrengang" brand Down clothing. The company is located in Changshu City, Jiangsu Province, a famous down clothing production base in China. The company covers an area of 90,000m2 and has a construction area of 46,000m2. It has 1,000 employees. It is equipped with a clothing CAD/CAM system with an internationally advanced level and has an internationally advanced level. There are 582 sets of computer flat sewing machines and supporting equipment, with an annual design and production capacity of 1 million pieces (sets). The company sincerely welcomes guests from home and abroad to come and guide and seek common development.
Jiangsu Qianrengang Industrial Co., Ltd.
The predecessor of Qianrengang Group Company was founded in 1992. It was a small workshop factory with only a few dozen people at the beginning. After 17 years of accumulation and precipitation, the company has established the "Qianrengang" trademark, a down clothing brand that is well-known in China's clothing industry. Jiangsu Qianrengang Industrial Co., Ltd. is a professional down clothing manufacturer integrating R&D, design, production, sales, and self-operated import and export trade. Its business scope: clothing, down clothing, specializing in the production and operation of the "Qianrengang" brand Down clothing. The company is located in Changshu City, Jiangsu Province, a famous down clothing production base in China. The company covers an area of 90,000m2 and has a construction area of 46,000m2. It has 1,000 employees. It is equipped with a clothing CAD/CAM system with an internationally advanced level and has an internationally advanced level. There are 582 sets of computer flat sewing machines and supporting equipment, with an annual design and production capacity of 1 million pieces (sets). The company sincerely welcomes guests from home and abroad to come and guide and seek common development.
La Chapelle Fashion Corporation Limited
Shanghai La Chapelle Clothing Co., Ltd., founded in 1998, will design a fashion brand that penetrates humanistic culture. It has a romantic, fashionable and elegant French national beauty brand, engaged in clothing design and research and development, outsourcing production, brand promotion and Direct sales. After a decade of development, La Chapelle has gained high recognition from the market to design and sell popular clothing suitable for urban women. She advocates external expression of spirituality, fashion, romance, pursuit of connotation, and explores real beauty. LaChapelle currently has unique brand style positioning in the market. After ten years of development, LaChapelle has gained high recognition from the market to design and sell popular clothing suitable for urban women. She advocates external expression of spirituality, fashion, romance, pursuit of connotation, and explores real beauty. Brand style: exquisite and elegant, charming and wisdom Brand Vision: La Chapelle integrates romantic and classic popular brand clothing into every woman's life Shanghai La Chapelle Clothing Co., Ltd. was established in 2001. It is a multi-brand private brand clothing chain retail enterprise. It is mainly engaged in clothing design and research and development, outsourcing production, brand promotion and direct sales. Its main business is its own. The chain retail operation of branded clothing is focused on young ladies' clothing, focusing on the mid-range and popular young ladies' clothing market. Its products include T-shirts, coats, shirts, skirts, sweaters, pants, windbreakers, accessories, etc. Since its establishment, the company has adhered to the consistent high-quality standards, clear product positioning, considerate experiential services, and fashionable brand style. Through supply chain management and marketing network construction, product design and research and development, brand building and promotion, it has been produced. The business model that combines outsourcing and direct sales is committed to creating more and better products to win the trust and love of customers.
La Chapelle Fashion Corporation Limited
Shanghai La Chapelle Clothing Co., Ltd., founded in 1998, will design a fashion brand that penetrates humanistic culture. It has a romantic, fashionable and elegant French national beauty brand, engaged in clothing design and research and development, outsourcing production, brand promotion and Direct sales. After a decade of development, La Chapelle has gained high recognition from the market to design and sell popular clothing suitable for urban women. She advocates external expression of spirituality, fashion, romance, pursuit of connotation, and explores real beauty. LaChapelle currently has unique brand style positioning in the market. After ten years of development, LaChapelle has gained high recognition from the market to design and sell popular clothing suitable for urban women. She advocates external expression of spirituality, fashion, romance, pursuit of connotation, and explores real beauty. Brand style: exquisite and elegant, charming and wisdom Brand Vision: La Chapelle integrates romantic and classic popular brand clothing into every woman's life Shanghai La Chapelle Clothing Co., Ltd. was established in 2001. It is a multi-brand private brand clothing chain retail enterprise. It is mainly engaged in clothing design and research and development, outsourcing production, brand promotion and direct sales. Its main business is its own. The chain retail operation of branded clothing is focused on young ladies' clothing, focusing on the mid-range and popular young ladies' clothing market. Its products include T-shirts, coats, shirts, skirts, sweaters, pants, windbreakers, accessories, etc. Since its establishment, the company has adhered to the consistent high-quality standards, clear product positioning, considerate experiential services, and fashionable brand style. Through supply chain management and marketing network construction, product design and research and development, brand building and promotion, it has been produced. The business model that combines outsourcing and direct sales is committed to creating more and better products to win the trust and love of customers.
Beijing Trendy Sports Development Co., Ltd.
Chinese people often call it "back-to-back". It started in Italy in 1916. It is an international sports and casual clothing brand. Its products are positioned at the vibrant young and fashionable people aged 18-35. It is famous all over the world for its sports, fashion, sexy and taste brand concepts. Kappa is an Italian sports and casual clothing company established in 1916 in Turin, northwestern Italy. It was formerly a small company called mct. The company's full name is "societa anonima calzificio torinese". In 1993, Kappa Kappa was acquired by a consortium called basic properties and received strong financial support from fashion brand Benetton, making Kappa stronger and has become a privately owned sports product group in Europe. On February 9, 1999, Kappa went to a higher level and won the favor of the world team Italian national football team, which greatly increased Kapa Kappa's reputation. The origin of KAPPA trademark LOGO In 1969, a pair of male and female models sat down to rest between work, and the photographer accidentally captured this picture, thus giving birth to this world-renowned brand LOGO. This romantic character mark has been used to this day and has become a visual symbol that has become popular all over the world. Kappa is the 10th word of the Greek alphabet. Kappa's LOGO pronunciation is Omini (Gemini). The reason why the couple sits back to back is because Kappa believes that men and women can share the joy of exercise together. And both men and women should support each other in order to achieve their goals, both on and off the court. Chinese market - KAPPA China Trends (Group) Co., Ltd., Hong Kong United Trading Shares Listing No. 3818, together with its subsidiary "The Group"), is an international sportswear brand enterprise. The Group is mainly engaged in the design, development, marketing and distribution of sportswear brands. Since May 30, 2006, China Trends has been the entire equity holder of the Kappa brand in China and Macau. The Group took another important step in April 2008, acquiring PHENIX, which owns the KAPPA brand and the PHENIX brand in Japan, opening a new chapter in China's multi-brand strategy. China Trends will enrich the regional brand portfolio, expand the product categories of the Group, and open up opportunities for developing China's skiing and outdoor sportswear markets. By integrating Japan's PHENIX's design and R&D capabilities and experienced R&D specialists, we will further strengthen China. Trends to the existing R&D technology and capabilities, and provides a solid platform for the long-term development of KAPPA and other brands in the Chinese market. Brand positioning KAPPA's brand positioning is sporty, fashionable, sexy, and taste. The target consumers are people aged 18 to 35, who are full of vitality, youth and fashion in life and clothing. KAPPA was born in Italy in the late 1950s and gradually developed into a European sports and casual clothing brand in the 1960s and 1970s. KAPPA is marked as two men and women sitting back to back, representing a sporty, youthful and enthusiastic lifestyle. In early 2002, China's trend brought KAPPA, which was full of Mediterranean blue romance and passion, to China, and passed on the new sports fashion concept to Chinese consumers. Since May 2006, China Trend has owned KAPPA's brand ownership in mainland China and Macau, and has independent product research and development, marketing promotion, sales organization and pipeline strategy.
Beijing Trendy Sports Development Co., Ltd.
Chinese people often call it "back-to-back". It started in Italy in 1916. It is an international sports and casual clothing brand. Its products are positioned at the vibrant young and fashionable people aged 18-35. It is famous all over the world for its sports, fashion, sexy and taste brand concepts. Kappa is an Italian sports and casual clothing company established in 1916 in Turin, northwestern Italy. It was formerly a small company called mct. The company's full name is "societa anonima calzificio torinese". In 1993, Kappa Kappa was acquired by a consortium called basic properties and received strong financial support from fashion brand Benetton, making Kappa stronger and has become a privately owned sports product group in Europe. On February 9, 1999, Kappa went to a higher level and won the favor of the world team Italian national football team, which greatly increased Kapa Kappa's reputation. The origin of KAPPA trademark LOGO In 1969, a pair of male and female models sat down to rest between work, and the photographer accidentally captured this picture, thus giving birth to this world-renowned brand LOGO. This romantic character mark has been used to this day and has become a visual symbol that has become popular all over the world. Kappa is the 10th word of the Greek alphabet. Kappa's LOGO pronunciation is Omini (Gemini). The reason why the couple sits back to back is because Kappa believes that men and women can share the joy of exercise together. And both men and women should support each other in order to achieve their goals, both on and off the court. Chinese market - KAPPA China Trends (Group) Co., Ltd., Hong Kong United Trading Shares Listing No. 3818, together with its subsidiary "The Group"), is an international sportswear brand enterprise. The Group is mainly engaged in the design, development, marketing and distribution of sportswear brands. Since May 30, 2006, China Trends has been the entire equity holder of the Kappa brand in China and Macau. The Group took another important step in April 2008, acquiring PHENIX, which owns the KAPPA brand and the PHENIX brand in Japan, opening a new chapter in China's multi-brand strategy. China Trends will enrich the regional brand portfolio, expand the product categories of the Group, and open up opportunities for developing China's skiing and outdoor sportswear markets. By integrating Japan's PHENIX's design and R&D capabilities and experienced R&D specialists, we will further strengthen China. Trends to the existing R&D technology and capabilities, and provides a solid platform for the long-term development of KAPPA and other brands in the Chinese market. Brand positioning KAPPA's brand positioning is sporty, fashionable, sexy, and taste. The target consumers are people aged 18 to 35, who are full of vitality, youth and fashion in life and clothing. KAPPA was born in Italy in the late 1950s and gradually developed into a European sports and casual clothing brand in the 1960s and 1970s. KAPPA is marked as two men and women sitting back to back, representing a sporty, youthful and enthusiastic lifestyle. In early 2002, China's trend brought KAPPA, which was full of Mediterranean blue romance and passion, to China, and passed on the new sports fashion concept to Chinese consumers. Since May 2006, China Trend has owned KAPPA's brand ownership in mainland China and Macau, and has independent product research and development, marketing promotion, sales organization and pipeline strategy.
Bestseller Fashion (Tianjin) Co., Ltd.
JACK&JONES is designed for men aged 18 to 30 who like to wear casual, fashionable and stylish. JACK&JONES' design caters to the taste of life of men in the international metropolitan areas, who prefer a unique, distinctive and plain style while garments made of high-quality, fashionable and novel fabrics. Jack Jones has become one of the best denim ready-to-wear brands in Europe, committed to providing the best quality denim fashion to the widest customer base. We have done this successfully. Today, you can find traces of Jack Jones cowboys in any European city’s street. Jack Jones represents the most popular styles and the most competitive price. BESTSELLER launched the JACK&JONES brand in 1990, and its first JACK&JONES store opened in Trondheim, Norway in 1991. Since then, JACK&JONES has opened 341 direct stores and 1,720 agent stores in Europe and the Middle East. You can meet JACK&JONES stores in Australia, Denmark, Finland, Belgium, Germany, the United Kingdom, Ireland, Ireland, Kuwait, Latvia, Lebanon, the Netherlands, Norway, Spain, Sweden, Switzerland, the United Arab Emirates, Northern Ireland and China. Ayama Fashion introduced the JACK&JONES brand to China in 1999, and has opened nearly 200 specialty stores in large and medium-sized cities such as Beijing and Shanghai in China.
Bestseller Fashion (Tianjin) Co., Ltd.
JACK&JONES is designed for men aged 18 to 30 who like to wear casual, fashionable and stylish. JACK&JONES' design caters to the taste of life of men in the international metropolitan areas, who prefer a unique, distinctive and plain style while garments made of high-quality, fashionable and novel fabrics. Jack Jones has become one of the best denim ready-to-wear brands in Europe, committed to providing the best quality denim fashion to the widest customer base. We have done this successfully. Today, you can find traces of Jack Jones cowboys in any European city’s street. Jack Jones represents the most popular styles and the most competitive price. BESTSELLER launched the JACK&JONES brand in 1990, and its first JACK&JONES store opened in Trondheim, Norway in 1991. Since then, JACK&JONES has opened 341 direct stores and 1,720 agent stores in Europe and the Middle East. You can meet JACK&JONES stores in Australia, Denmark, Finland, Belgium, Germany, the United Kingdom, Ireland, Ireland, Kuwait, Latvia, Lebanon, the Netherlands, Norway, Spain, Sweden, Switzerland, the United Arab Emirates, Northern Ireland and China. Ayama Fashion introduced the JACK&JONES brand to China in 1999, and has opened nearly 200 specialty stores in large and medium-sized cities such as Beijing and Shanghai in China.
Guangzhou Youyi Baleno Garments Co., Ltd.
The "Bennielu" brand was used in 1981. The "Bennielu" brand itself is an Italian brand. It started operating in Hong Kong in the 1980s and later entered the mainland for sale. "Bennie Road" is dominated by men's, women's and neutral casual clothes. The product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at combining popular elements of the season and showing its fashion and generosity. "Bennie Road" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The lifestyle we want to shape is comfortable, natural, generous and light. "Bennie Road" is both deeply involved in the public trend, and is also comfortable and generous and natural. Provide the public with basic outfits for daily life. The "Bennie Road" brand has been around for 30 years since 1981, and can be regarded as a "long-standing" brand. It is said that during this period, "Bennie Road" also invited superstars such as Chow Yun-fat and Maggie Cheung as image spokespersons, and the brand was very popular in Hong Kong. Later, he entered the mainland for sales, but due to various reasons, the operation was not very ideal. In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the "Benni Road" trademark and founded "Guangzhou Youyi Benni Road Clothing Co., Ltd.", re-branded the Benni Road trademark, which gave the Benni Road brand a new life. Bennilu Clothing Company has launched more than a dozen brands, including six of the more famous brands, including: Bennilu, Life Geometry (S&K), Interactive Zone (IPZONE), BAMBINI, Baleno Attitude, and Clothes Ebase and Y'PAYMORE, overall, Bennylu has not stopped launching new brands in the domestic market, and there may be more new brands to be launched. Subsidiary brands 1. "Balenno": comfortable, natural, and great value for money public clothing "Bennie Road" has been operating and developed for more than nine years since its operation and development. It has now entered a mature stage, with steadily increasing performance, and adopting a two-pronged strategy of self-operated stores and franchisees. The development concept that the "Bennie Road" brand has always adhered to is: great value for money and popularization. In terms of product portfolio, "Bennie Road" is dominated by men's, women's and neutral casual clothes, and its product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at collecting popular elements of the season, such as infiltrating fashionable ingredients into the color matching of clothing and various linings. "Benelu" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The target age group of the "Benelu" brand is locked at people aged 18-40. The lifestyle we want to shape is comfortable, natural, generous and light. It is both deeply involved in the public trend and is also comfortable and generous and natural to wear. Provide the public with basic outfits for daily life. We also invited superstar Andy Lau as the brand spokesperson and quickly opened self-operated stores and franchised stores, which quickly spread the brand popularity of "Bennie Road" to the Chinese and Southeast Asian markets. 2. "Life Geometry" (S&K): Mainly targets the fashion and "cool" people In 1997, it was an important year for both mainland China and Hong Kong. So Benny Road Co., Ltd. decided to establish a fashion brand that could break out of Hong Kong and move to the world, and "Life Geometry" was born. "Life Geometry" targets customers as young people around who pursue fashion and love unruly life attitudes, and the customer age group is between 16 and 28 years old. In 2002, "Life Geometry" also invited the most popular Taiwanese pop music group F4 at that time as the image spokesperson, which further consolidated the brand status of "Life Geometry". 3. "Interactive Zone" (IPZONE): It brings street culture to consumers In 2000, street culture was prevalent, and the "Interactive Zone" brand was born in Asia, with its products mainly focusing on young people's casual clothing series. The sales points in the "Interactive Zone" are spread all over the country, including Hong Kong, Taiwan and Macau. The products of the "Interactive Zone" are designed for young customers with personality and tentacles. The "Interactive Zone" contains the street culture of the United States and Japan, such as the "skateboarding youth" on the street and the rock enthusiasts are the "Interactive Zone" typical image. The "interactive zone" locks the age group of customers between 15 and 25 years old. "Interactive Zone" hopes that the target customers have a unique personality and love fashion life. 4. "Bambini": The most eternal The brand was born on June 26, 1997. Bambini, the English word of "Innocent Legend", is an Italian word that means "child"; the Chinese name of Bambini is "Innocent Legend" - a young man wearing "Innocent Legend", no matter how "evil" he dresses, he still remains "Innocence". With the assistance of a group of professional designers, "The Legend of Innocence" has shaped its own cultural characteristics. "Innocence Legend" is a brand belonging to young people. The age group of customers is between 15 and 22 years old. They are young people who know how to pursue fashion and have the courage to highlight themselves. They will never be cliché. 5. "Ebase": Because leisure shows the true colors "Clothing is the true color" was born in Hong Kong in March 2000. The products of "Clothing's Original Color" are mainly women's clothing and accessories (bracelets, necklaces, sandals, etc.). Customers who are "real-colored in clothing" are between 15 and 35 years old. The clothing of "the true color of clothing" is suitable for wearing whether it is to go to work, go shopping, or date. People who wear "home" know how to enjoy instant happiness and are good at catching up with trends. They pursue convenience, seek cheap prices, good quality and shopping fun. 6. "Baleno Attitude": not only fashionable but also elegant This can be regarded as a high-end brand of Bennilu. When you enter the Shuihong store, you will first see a huge image of Faye Wong that is impacting your vision. "Shuihong" is a brand that specializes in pure women's clothing. It started operating in Taiwan in the autumn and winter of 1999. "Shuihong" targets customers mainly fashionable white-collar women, aged between 20 and 28. This group of customers not only know how to dress up, but also enjoy the fun of dressing up. They also have a certain financial ability. "Shuihong"'s products are quite diversified. With the powerful publicity offensive of "Shuihong", "Shuihong"'s business is also booming.
Guangzhou Youyi Baleno Garments Co., Ltd.
The "Bennielu" brand was used in 1981. The "Bennielu" brand itself is an Italian brand. It started operating in Hong Kong in the 1980s and later entered the mainland for sale. "Bennie Road" is dominated by men's, women's and neutral casual clothes. The product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at combining popular elements of the season and showing its fashion and generosity. "Bennie Road" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The lifestyle we want to shape is comfortable, natural, generous and light. "Bennie Road" is both deeply involved in the public trend, and is also comfortable and generous and natural. Provide the public with basic outfits for daily life. The "Bennie Road" brand has been around for 30 years since 1981, and can be regarded as a "long-standing" brand. It is said that during this period, "Bennie Road" also invited superstars such as Chow Yun-fat and Maggie Cheung as image spokespersons, and the brand was very popular in Hong Kong. Later, he entered the mainland for sales, but due to various reasons, the operation was not very ideal. In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the "Benni Road" trademark and founded "Guangzhou Youyi Benni Road Clothing Co., Ltd.", re-branded the Benni Road trademark, which gave the Benni Road brand a new life. Bennilu Clothing Company has launched more than a dozen brands, including six of the more famous brands, including: Bennilu, Life Geometry (S&K), Interactive Zone (IPZONE), BAMBINI, Baleno Attitude, and Clothes Ebase and Y'PAYMORE, overall, Bennylu has not stopped launching new brands in the domestic market, and there may be more new brands to be launched. Subsidiary brands 1. "Balenno": comfortable, natural, and great value for money public clothing "Bennie Road" has been operating and developed for more than nine years since its operation and development. It has now entered a mature stage, with steadily increasing performance, and adopting a two-pronged strategy of self-operated stores and franchisees. The development concept that the "Bennie Road" brand has always adhered to is: great value for money and popularization. In terms of product portfolio, "Bennie Road" is dominated by men's, women's and neutral casual clothes, and its product strengths are basic casual clothes and knitted clothing materials, such as T-shirts. "Bennie Road" is good at collecting popular elements of the season, such as infiltrating fashionable ingredients into the color matching of clothing and various linings. "Benelu" products are especially suitable for customers who are more subtle, pay attention to quality and keep up with trends. The target age group of the "Benelu" brand is locked at people aged 18-40. The lifestyle we want to shape is comfortable, natural, generous and light. It is both deeply involved in the public trend and is also comfortable and generous and natural to wear. Provide the public with basic outfits for daily life. We also invited superstar Andy Lau as the brand spokesperson and quickly opened self-operated stores and franchised stores, which quickly spread the brand popularity of "Bennie Road" to the Chinese and Southeast Asian markets. 2. "Life Geometry" (S&K): Mainly targets the fashion and "cool" people In 1997, it was an important year for both mainland China and Hong Kong. So Benny Road Co., Ltd. decided to establish a fashion brand that could break out of Hong Kong and move to the world, and "Life Geometry" was born. "Life Geometry" targets customers as young people around who pursue fashion and love unruly life attitudes, and the customer age group is between 16 and 28 years old. In 2002, "Life Geometry" also invited the most popular Taiwanese pop music group F4 at that time as the image spokesperson, which further consolidated the brand status of "Life Geometry". 3. "Interactive Zone" (IPZONE): It brings street culture to consumers In 2000, street culture was prevalent, and the "Interactive Zone" brand was born in Asia, with its products mainly focusing on young people's casual clothing series. The sales points in the "Interactive Zone" are spread all over the country, including Hong Kong, Taiwan and Macau. The products of the "Interactive Zone" are designed for young customers with personality and tentacles. The "Interactive Zone" contains the street culture of the United States and Japan, such as the "skateboarding youth" on the street and the rock enthusiasts are the "Interactive Zone" typical image. The "interactive zone" locks the age group of customers between 15 and 25 years old. "Interactive Zone" hopes that the target customers have a unique personality and love fashion life. 4. "Bambini": The most eternal The brand was born on June 26, 1997. Bambini, the English word of "Innocent Legend", is an Italian word that means "child"; the Chinese name of Bambini is "Innocent Legend" - a young man wearing "Innocent Legend", no matter how "evil" he dresses, he still remains "Innocence". With the assistance of a group of professional designers, "The Legend of Innocence" has shaped its own cultural characteristics. "Innocence Legend" is a brand belonging to young people. The age group of customers is between 15 and 22 years old. They are young people who know how to pursue fashion and have the courage to highlight themselves. They will never be cliché. 5. "Ebase": Because leisure shows the true colors "Clothing is the true color" was born in Hong Kong in March 2000. The products of "Clothing's Original Color" are mainly women's clothing and accessories (bracelets, necklaces, sandals, etc.). Customers who are "real-colored in clothing" are between 15 and 35 years old. The clothing of "the true color of clothing" is suitable for wearing whether it is to go to work, go shopping, or date. People who wear "home" know how to enjoy instant happiness and are good at catching up with trends. They pursue convenience, seek cheap prices, good quality and shopping fun. 6. "Baleno Attitude": not only fashionable but also elegant This can be regarded as a high-end brand of Bennilu. When you enter the Shuihong store, you will first see a huge image of Faye Wong that is impacting your vision. "Shuihong" is a brand that specializes in pure women's clothing. It started operating in Taiwan in the autumn and winter of 1999. "Shuihong" targets customers mainly fashionable white-collar women, aged between 20 and 28. This group of customers not only know how to dress up, but also enjoy the fun of dressing up. They also have a certain financial ability. "Shuihong"'s products are quite diversified. With the powerful publicity offensive of "Shuihong", "Shuihong"'s business is also booming.
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
Africare Trading (Shanghai) Co., Ltd.
A&F, a high-end casual clothing brand for young men and women, focuses on the surfing style of lazy beaches in Southern California, and is a cost-effective fast fashion brand that young people love. The Hollister Co. brand, generally called "Hollister", or HCO, abbreviated as Seagull. It is a sub-line brand under the American casual clothing brand A&F (Abercrombie Fitch). Hollister is aimed at young men and women, striving to reflect the surfing style of Southern California beaches. It uses a more affordable material than A&F. The corresponding Hollister's price is also lower than A&F. . In July 2000, the concept of Laid-back California Surf Lifestyle was created and a brand story that fascinated shoppers more - Hollister Co. by JM Hollister Mr. JM Hollister was founded in 1922 in a place like SoCal. Hollister Co. began to internationalize in January 2006 and expanded to Canada and the United Kingdom. Today, Hollister Co. has more than 500 stores around the world. The Hollister store is decorated in a typical California beach house. The clerks are all young handsome men and beautiful women, all wearing foot-clip slippers and Hollister casual clothes. Although Hollister clothing is not very different from main brand A&F, it has successfully created market separation with different brand positioning and market communication, and has won the love of many 10 generations of young people. It is prepared in Hong Kong, Taiwan and other places in China Favorite among young people.
Africare Trading (Shanghai) Co., Ltd.
A&F, a high-end casual clothing brand for young men and women, focuses on the surfing style of lazy beaches in Southern California, and is a cost-effective fast fashion brand that young people love. The Hollister Co. brand, generally called "Hollister", or HCO, abbreviated as Seagull. It is a sub-line brand under the American casual clothing brand A&F (Abercrombie Fitch). Hollister is aimed at young men and women, striving to reflect the surfing style of Southern California beaches. It uses a more affordable material than A&F. The corresponding Hollister's price is also lower than A&F. . In July 2000, the concept of Laid-back California Surf Lifestyle was created and a brand story that fascinated shoppers more - Hollister Co. by JM Hollister Mr. JM Hollister was founded in 1922 in a place like SoCal. Hollister Co. began to internationalize in January 2006 and expanded to Canada and the United Kingdom. Today, Hollister Co. has more than 500 stores around the world. The Hollister store is decorated in a typical California beach house. The clerks are all young handsome men and beautiful women, all wearing foot-clip slippers and Hollister casual clothes. Although Hollister clothing is not very different from main brand A&F, it has successfully created market separation with different brand positioning and market communication, and has won the love of many 10 generations of young people. It is prepared in Hong Kong, Taiwan and other places in China Favorite among young people.
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
PVH Corp
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
Moncler (Shanghai) Trading Co., Ltd.
Moncler was founded in France in 1952 and is headquartered in Milan, Italy. It is a luxury clothing brand mainly based on professional outdoor sports equipment. Its products include down jackets, jackets, sweaters, windbreakers, jackets, sweaters, shirts, etc. . Mengkelai, headquartered in Milan, Italy, entered the Chinese market in 2009 and established Mengkelai (Shanghai) Trading Co., Ltd. in Jing'an District, Shanghai. Its first flagship store in mainland China opened in Shanghai Henglong Plaza on Nanjing West Road. In 2021, Mengkeli established a dedicated Chinese business department at its headquarters, aimed at the Chinese market and Chinese customers around the world.
Moncler (Shanghai) Trading Co., Ltd.
Moncler was founded in France in 1952 and is headquartered in Milan, Italy. It is a luxury clothing brand mainly based on professional outdoor sports equipment. Its products include down jackets, jackets, sweaters, windbreakers, jackets, sweaters, shirts, etc. . Mengkelai, headquartered in Milan, Italy, entered the Chinese market in 2009 and established Mengkelai (Shanghai) Trading Co., Ltd. in Jing'an District, Shanghai. Its first flagship store in mainland China opened in Shanghai Henglong Plaza on Nanjing West Road. In 2021, Mengkeli established a dedicated Chinese business department at its headquarters, aimed at the Chinese market and Chinese customers around the world.
American Eagle Outfitters
Known for its youthful and casual style, American Eagle provides trendy and comfortable shorts for teens and young adults.
American Eagle Outfitters
Known for its youthful and casual style, American Eagle provides trendy and comfortable shorts for teens and young adults.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Patagonia, Inc.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Gap (Shanghai) Commercial Co., Ltd.
Founded in 1969, the American fashion brand Gap has always adhered to the reshaping of classics and interpreted the exquisite American style. After landing in China in 2010, Gap will continue to carry forward its original classic and creative fashion style, and convey the "bold, simple and real" fashion culture to more people! GAP once used the Chinese name: "Gap". The brand officially entered China in October 2010 and was renamed "Gapap". Gap was born in California, USA. Gap brand clothing brings people a casual temperament, allowing unrestrained American youth to enjoy a natural and comfortable life. In 1969, Don Fisher, the founder of Gap, was in a fashion store in California, USA, choosing jeans that suited her, but she couldn't find a suitable one after another. Driven by this motivation, Don Fisher created this historic American brand - Gap. Gap's first store was sold side by side with jeans and audio tapes, but the results were not ideal. Many people are interested in just audio tapes. As for jeans, due to their wear resistance and wearability, people will choose Levi's, a famous denim brand tycoon at that time. Therefore, nearly 4 tons of Gap jeans can only be sold at purchase prices. Until the second Gap store opened, when Don Fisher turned his focus to young people, emphasizing a younger shopping atmosphere, and the products sold only include casual clothing, such as round collars. T-shirts, short and lean pure cotton tops, jeans, etc. In the 1980s and 1990s, Gap developed rapidly. Gap's brands include: Gap, Old Navy, Banana Republic (acquired by GAP in 1983), Piperlime and Athleta, and the product series ranges from The initial denim expanded to women's clothing (GAP Men), various accessories, children's clothing (Gap Kids), maternity clothing (GapMaternity), baby clothing (babyGap), and occupied the American casual brand in the shortest time. The market has been recognized by the United States and overseas. Gap has more than 3,100 direct-operated stores in the United States, the United Kingdom, Japan and other countries.
Gap (Shanghai) Commercial Co., Ltd.
Founded in 1969, the American fashion brand Gap has always adhered to the reshaping of classics and interpreted the exquisite American style. After landing in China in 2010, Gap will continue to carry forward its original classic and creative fashion style, and convey the "bold, simple and real" fashion culture to more people! GAP once used the Chinese name: "Gap". The brand officially entered China in October 2010 and was renamed "Gapap". Gap was born in California, USA. Gap brand clothing brings people a casual temperament, allowing unrestrained American youth to enjoy a natural and comfortable life. In 1969, Don Fisher, the founder of Gap, was in a fashion store in California, USA, choosing jeans that suited her, but she couldn't find a suitable one after another. Driven by this motivation, Don Fisher created this historic American brand - Gap. Gap's first store was sold side by side with jeans and audio tapes, but the results were not ideal. Many people are interested in just audio tapes. As for jeans, due to their wear resistance and wearability, people will choose Levi's, a famous denim brand tycoon at that time. Therefore, nearly 4 tons of Gap jeans can only be sold at purchase prices. Until the second Gap store opened, when Don Fisher turned his focus to young people, emphasizing a younger shopping atmosphere, and the products sold only include casual clothing, such as round collars. T-shirts, short and lean pure cotton tops, jeans, etc. In the 1980s and 1990s, Gap developed rapidly. Gap's brands include: Gap, Old Navy, Banana Republic (acquired by GAP in 1983), Piperlime and Athleta, and the product series ranges from The initial denim expanded to women's clothing (GAP Men), various accessories, children's clothing (Gap Kids), maternity clothing (GapMaternity), baby clothing (babyGap), and occupied the American casual brand in the shortest time. The market has been recognized by the United States and overseas. Gap has more than 3,100 direct-operated stores in the United States, the United Kingdom, Japan and other countries.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Co., Ltd.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Lululemon Trading (Shanghai) Co., Ltd.
Since its establishment in Vancouver's picturesque Kislano in 1998, lululemon has adhered to the original intention of conveying the "Red Khan Lifestyle Philosophy". Through various hot sweat forms other than yoga and yoga , real conversations with community members, sharing the core brand values and brand culture, helping people achieve more meaningful life goals. After more than 20 years of growth, lululemon has not only become the source of inspiration to inspire and inspire people to achieve a better life, but also shares the brand's philosophy of reshen life with more community partners to jointly open up a positive and healthy sports lifestyle and welcome the Surprises and infinite possibilities in life .
Lululemon Trading (Shanghai) Co., Ltd.
Since its establishment in Vancouver's picturesque Kislano in 1998, lululemon has adhered to the original intention of conveying the "Red Khan Lifestyle Philosophy". Through various hot sweat forms other than yoga and yoga , real conversations with community members, sharing the core brand values and brand culture, helping people achieve more meaningful life goals. After more than 20 years of growth, lululemon has not only become the source of inspiration to inspire and inspire people to achieve a better life, but also shares the brand's philosophy of reshen life with more community partners to jointly open up a positive and healthy sports lifestyle and welcome the Surprises and infinite possibilities in life .
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
