Hangzhou Light Food Health Technology Co., Ltd., Pastoralism is its product brand. The wholly-owned subsidiary Nanyang Chuxin E-Commerce Co., Ltd. is responsible for product production, research and development, and distribution; the Hangzhou company is fully responsible for brand operation, channel expansion, and product marketing, and is responsible for the growth path and success or failure results of pastoral brands.

Nanyang Chuxin E-Commerce Co., Ltd. is an innovative e-commerce company transformed from a traditional Internet e-commerce company. Shareholders and general managers are all from traditional Internet e-commerce companies, with an average industry experience of more than 10 years.

The pastoralist brand is affiliated to Nanyang Chuxin E-Commerce Co., Ltd. and started project establishment in June 2018. After 10 months of product research and development and testing, target population research, online trial sales feedback, etc., it started on Taobao stores in April 2019. --Pastoralism Light Foodie officially opened trial business, applied for an e-commerce platform flagship store in July 2019, and the e-commerce platform store was officially launched in September 2019.

The brand is positioned at a new generation of people who no longer pursue the "color, fragrance and taste" of food too much, but are gradually awakening new health awareness. Focusing on the product research and development direction of the new light foodism, we continue to provide innovative products and light life experiences based on 10 principles including light fat, light truck, low carb, low GI, low sugar, high protein, high fiber, balanced nutrition, deliciousness, and safety. share.

The product focuses on light food staple foods (such as whole wheat bread) and is supplemented by meat protein and light food stew drinks. It uses differentiated needs as the design concept, gradually improving the product structure, enriching product types, and enhancing brand competitiveness.