Founded in 1971, Starbucks Coffee Company is a world-renowned retailer, roaster and brand owner of specialty coffees. Its retail products include more than 30 coffee beans, handmade espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries and food, as well as a variety of coffee machines, coffee cups and other products. In addition, the company produces and sells Starbucks coffee and cream liqueurs in convenient places outside retail stores through marketing and distribution agreements through joint venture partners and continuously sells bottled Frappuccinos, ice-shaking double espresso and ice cream. Expand new products and brands such as Taishu Tea and Starbucks Music CD.

In 1987, the current chairman, Mr. Howard Schultz, acquired Starbucks, led the company to cross several business development milestones. In June 1992, Starbucks was successfully listed as a professional coffee company, which quickly promoted the company's business growth and brand development. Currently, the company has more than 13,000 coffee shops and more than 145,000 employees in 39 countries along North America, Latin America, Europe, the Middle East and the Pacific coast. For a long time, the company has been committed to providing customers with high-quality coffee and services, creating a unique "Starbucks experience", and making Starbucks stores around the world a "third living space" where people can be warm and comfortable in addition to their workplaces and living residences. At the same time, the company continues to give back to society through various activities that reflect corporate social responsibility, improve the environment, and repay partners and farmers in coffee-producing areas.

Starbucks in China

In China, Starbucks is a well-deserved leader in coffee knowledge and coffee professional skills, and has always adhered to its traditions and characteristics to provide customers with good coffee products, as well as other high-quality beverages and food. Chinese people have a tradition of drinking tea, but Starbucks has created a good coffee culture in such a tea drinking society. The atmosphere of Starbucks store is quite similar to a traditional Chinese teahouse, a place to relax and have a chat and gather, and a public living room where you can chat with your relatives and friends. Starbucks' unique Starbucks experience, high-quality and humanized services and its "third space" concept have also resonated with Chinese consumers.

Starbucks China’s partners are as enthusiastic, sincere, considerate, knowledgeable and passionate as partners around the world. They love Starbucks culture and actively participate in training. They are the bridge between Starbucks and customers, and they are also the carrier and embodiment of Starbucks' brand value. It is these partners who use their enthusiasm and professionalism to deliver Starbucks’ cultural and spiritual connotations to our customers while providing services to their customers.

While providing consumers with a consistent and high-quality Starbucks experience, Starbucks has also been committed to improving and improving our customer experience. On the basis of striving for excellence in product quality and service, Starbucks emphasizes innovation, emphasizes the personalization of products and services, and emphasizes the continuous bringing pleasure and surprise to consumers. At the same time, Starbucks fully respects China's long-standing traditional culture and perfectly integrates local customs into Starbucks' experience in store design, local food and beverage supply. Since entering the Chinese market, it has successively launched a variety of beverages, foods and products with Chinese characteristics that are deeply loved by Chinese consumers. Including Starbucks mooncakes, Starbucks rice dumplings, Black Sesame Matcha Frappuccino, Chinese Starbucks tea, Fumanli Xiangmachito, Ruyi Peach Blossom Latte, Spicy Yiji Peach Scent Mocha and Zodiac Savings specially designed and produced for the Chinese Spring Festival and Mid-Autumn Festival Cans and companion cups, etc. At the same time, Starbucks has also incorporated more local elements in store design, such as Qianmen Store in Beijing, Kuanzhai Alley Store in Chengdu, and Sanfang Qixiang Store in Fuzhou, which have brought unique local characteristics to customers. Starbucks store experience.