Zhengzhou Haoweizhi Trading Co., Ltd. (hereinafter referred to as the "Company") was established in March 2012 with a registered capital of 1,010,000 yuan. Since its establishment, the company has always been committed to product research and development, sales and brand operations in the field of family snack foods. The company currently has three major brands: Sheli, Loulan Silk Road and Kuliang Time.

Among the three major brands, the "Shili" brand has developed particularly rapidly since its establishment in 2017, with an annual turnover of more than 320 million yuan. The light fat meal replacement product "rye bread" has jumped to the forefront of sales in online segments of Tmall and JD.com. , Egg yolk crispy, seaweed crispy, red dates and other products are also leading sales on Tmall and JD platforms. It has rich product categories and stable quality, and is highly praised by consumers in the market. It has a high reputation and influence in the market and industry.

In 2020, in order to further strengthen supply chain control and better improve customer consumption experience, the company spent 120 million yuan to complete the upgrade of 20,000 square meters of central warehousing. At the same time, relying on the modern operation model to introduce outstanding talents, integrate upstream and downstream resources of the industry, and actively deploy and develop offline businesses. Growth channel. Under the guidance of the "culture + product + channel" brand strategy, the 020 business closed loop was gradually built, basically achieving the company's expected development layout.

While developing stably, the company has not forgotten its original aspiration and has always adhered to the core values ​​of "food safety, honest operation, and sustainable development", and has continuously explored the market, met the market and guided the market in the field of the family snack food industry. We will enjoy natural and healthy food for consumers and strive to be prosperous for the snack food industry. The company adheres to a sincere and open attitude and is willing to create and share with all the conscience partners of the industry, and to "become a food that is loved by consumers." The company is working hard.