Axiangpo
Axiangpo
Started in 1986, it is a well-known chili sauce brand. It started with the production of ballpoint pens/bearings. It has now become a company specializing in the production of snack foods and condiments such as pot crumbs, spicy sauces, seasonings, etc.
Xi'an Sun Food Group Co., Ltd. (Xi'an Sun Food Co., Ltd.) is a state-owned enterprise of Xi'an Industrial Asset Management Company. It is located in the Qujiang Tourism Development Zone of Xi'an, covering an area of 67.24 mu and a factory building of 21,468.62 square meters. The company was formerly a state-owned enterprise that produced ballpoint pens and gem bearings. In 1986, it switched to production of food, and in 1990, the "Sun" pot bar was very popular, achieving a good performance of 180 million yuan in annual sales. In 1996, "A Xiangpo" sauce became popular all over the country and became the leader in sauce products. The company has three categories: pot crumbs, sauces, and condiments, and 136 product barcodes.
The former Xi'an Gem Bearing Factory, which produced watch supporting bearings from the 1970s to the early 1980s, gradually transformed into producing food in 1986. Entering the food industry has made a qualitative leap and completely bid farewell to the breeding ground of the planned economy. The "solar pot crumbs", which set a precedent for food industrialization in 1990, began to become popular in the market. The advertisement of "I don't know if I don't taste it, I can't forget it once" has made Sunbaba almost everyone known to everyone and a household name. Xi'an Sun Food Group Co., Ltd. was established in the same year.
Development and innovation, enterprising and transcendence promote the sustainable operation of the enterprise. In 1996, "A Xiangpo" spicy sauce became popular all over the country. "Hot, let it be..." The commercial broadcast of the daughter-in-law becoming a mother-in-law triggered a nationwide war of sauce. For a time, Axiangpo sauce became the vanguard of the category, and Mount Everest was deeply processed with hot sauce. In 2000, Xi'an Sun Food Group Co., Ltd. established Xi'an Sun Food Co., Ltd.
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