361° was established in 2003 and was successfully listed in Hong Kong in 2009 (stock code 01361·HK). As a cutting-edge sports goods brand in China, 361° has the core gene of "specialization, youthfulness and internationalization", and has end-to-end full industry coverage capabilities including product research and development, production and manufacturing, channel retail, marketing, etc. We are committed to conveying the brand spirit of "one more love" to more consumers with high-value and multi-category sports products.

As a member of the global sports movement, under the guidance of the brand spirit of "One Time of Love", 361° Sports actively practices the "Love" culture and continuously promotes the development of various social undertakings such as social economy and sports. At present, the 361° brand and products have brought the fun of sports to hundreds of millions of people.

Worldwide, 361° sponsored the 2016 Rio Olympics and Paralympics. It is the earliest sports goods brand in China to sponsor the Olympics. It has also sponsored major intercontinental and Asian sports games before and after this. In China, 361° has successively joined hands with many competitions in various fields, including marathons, etc., to fully help China's sports industry take off. In terms of national sports teams, 361° has become a equipment provider for 28 national Olympic committees and some professional teams around the world. It is also a equipment supplier for many national teams in China. It has successively helped the national women's water polo team and the National Ironman Third. The sports team, the national swimming team, the national cycling team and the national handball team. In terms of athletes, 361° has successively been Aaron Gordon, Spencer Dinwiddie, and Kolanbeck in different sports fields. A series of world athletes such as Makan, Xu Can, Aston Eaton, Sun Yang, Liu Xiang, Yang Xu, Li Zicheng provide professional sports equipment. In addition, 361° has successively signed contracts with well-known young actor Gong Jun, actor Wang Anyu, singer/actress Wei Chen, singer Tan Weiwei, and actor Ren Jialun as brand image spokespersons. In recent years, the brand has been through the original "Jianzhan" IP of the brand, the "M1˚RO" series jointly created with trendy designers, as well as the "Gundam", "Mini", "Pepsi", "KAKAO FRIENDS", "Leshi" and " IP joint products such as the Three-Body" are constantly launching trendy and younger hot products to drive brand strength.

These fully reflect the 361° Group's ability to continuously attract consumer demand through its strong innovation and design capabilities, and also reflects the brand's image in the minds of consumers.

Based on the emphasis on the integration of global resources and the international development, 361° fully launched its global overseas strategy in 2014. At present, the group has established subsidiaries in the United States and Europe and is actively expanding its distribution business, including the Middle East, Southeast Asia, Central Asia, South Africa, South America and other countries and regions. So far, it has more than 750 sales points overseas and covers more than 50 countries and regions around the world.