boree means "acacia tree", which is translated as "baoren" in Chinese. The Baoren brand is a young casual shoe brand under Baofeng Fashion.

Quanzhou Baofeng Shoe Co., Ltd. was established in 1989. It is a well-known brand and manufacturer of slippers, sandals and casual shoes in China. It has more than 1,000 employees and is a key enterprise and a major taxpayer in Licheng District, Quanzhou.

Baofeng Company is a leading company in the Chinese sandal industry integrating materials, R&D, design and manufacturing. It is a professional export manufacturer of EVA mid-to-high-end sandals in China today. It has 41 modern production lines, with a production capacity of 150,000 pairs of slippers per day and 50 million pairs of annual production. It has successively obtained ISO9001, ISO14001, OHSAS18001, SA8000, GRS4.0 and other system certifications.

Baofeng Company was approved to establish a provincial research center for shovel sandals in 2005. The EVA shovel sandal industry standard drafted in 2008 was approved and promulgated and implemented by the National Development and Reform Commission. After more than 30 years of development, Baofeng has won more than 20 honorary titles including the United Nations Procurement Supplier and the World Expo Chartered Product Quality Award. Baofeng has won the global market with its fashionable design and excellent quality, and has established cooperative relationships with dozens of internationally renowned brands such as TOMMY, GUESS, REEF, and CK. Nearly 100,000 pairs of products are continuously sold to the global market every day. According to incomplete statistics, in the US market, one in every ten Americans wears Baofeng slippers.

With modern management, advanced equipment, strong development strength, skilled production technology and a complete quality management system, Baofeng Company pursues the business tenet of "innovation, quality, integrity and service", and has been committed to product research and development for many years.

Baofeng Company has passed the ISO9001: 2015 quality management system, ISO14001: 2015 environmental management system certification and ISO45001: 2015 occupational health and safety management system certification. Baofeng Company adheres to the corporate business philosophy of "taste life and make happy", adheres to the corporate culture of "respecting sincerity and being proud of the most trust", and vigorously explores domestic and foreign markets. In terms of the international market, Baofeng Company has established partnerships with dozens of internationally renowned brands such as TOMMY and GUESS. In 2013, Baofeng Company adopted the sales strategy of "leading low with high, multi-product and multiple battles", and used the popularity of Baoren brand to drive the sales of Baofeng brand, and used the popularity of other authorized brands to drive the sales of free brands. Consolidate Baofeng's leading position in the fashion sandals industry; continue to introduce strategic cooperation from other international brands to enrich the brand library and become a collection of fashion sandals; comprehensively expand the Southeast Asian market and strive to make Baofeng's brands a well-known brand covering Asia.

Baofeng Company's "Bao Ren" brand is mainly aimed at the mid-to-high-end fashion slipper market, with the concept of leading fashion trends, internationally leading quality and diverse styles to fully meet the needs of consumers to match fashion as they please; "Bao Feng" brand It focuses on the home life slipper market, based on promoting the upgrading of the Chinese home life slipper market, integrating "comfort, leisure, quality and fashion personality" to adapt to consumers' consumption level and consumption concepts to continuously improve, and pursue higher quality of life the need.

In 2016, Baofeng Company cooperated with the Graphene Industry Technology Institute to successfully develop graphene sterilization foaming products, and launched large-area, mass-producible graphene materials and graphene sterilization slippers. In 2020, graphene air purification materials with deodorization and sterilization were successfully developed and put into production of air purifiers. The air purifier products have passed GB/T19001-2016/ISO9001: 2015 quality management system, GB/T124001-2016/ISO14001 : 2015 Environmental Management System Certification and GB/T45001-2020/ISO45001: 2015 Occupational Health and Safety Management System Certification.