Zegna
Zegna
In 1910, Ermenegildo Zegna started her own company in the small town of Trivero, a small Italian town in northern Italy with a dream of creating exquisite fabrics. Today, the Zenia Group has grown into one of Italy's well-known and dynamic family businesses. The vertically integrated global company is now managed by a third-generation successor, with Gildo as CEO, Paolo as chairman, and Anna as president of the Zegna Foundation. Today, the fourth generation of successors has entered the company and continues to innovate.
Jenia, which originated from a high-quality fabric manufacturer, has gradually transformed into a high-end men's ready-to-wear brand. Every generation of the Zenia family works tirelessly to inherit the philosophy of the founder of the brand. In 1980, Zenia opened a boutique in Paris and then opened branches in London and Milan. In 1991, Zenia opened a boutique store in Beijing, becoming a luxury men's clothing brand that opened boutique stores in China earlier, continuing the entrepreneurial spirit of the brand founder.
To this day, Zenia has become a global luxury men's clothing brand, with its retail network covering more than 100 countries around the world and covering more than 500 boutique stores. By adopting a verticalization strategy, Jenia has successfully accelerated the pace of global expansion. By acquiring Achill Ranch in Australia, the integrated production of merino wool from flocks to boutiques has been achieved, and an integrated supply chain has been successfully built.
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