CHANEL TRADING (CHINA) CO., LTD.
In 1910, Gabrielle Chanel opened his first milliner's hat shop at 21 Conponnet Street in Paris, making hats under the name of "Chanel Fashion". Her design was favored by French actresses at that time and also brought her a reputation. Gabrielle Chanel's simple and elegant dress style caused a sensation and quickly became popular throughout Paris. In 1913, Gabriel Chanel opened a clothing store in Duvier, France and launched a sportswear series. The jersey knitted clothing she designed is revolutionary, giving women a new awareness of their bodies and changing women's lifestyles, which immediately achieved great success. Chanel brand products are of various types, including clothing, jewelry and accessories, cosmetics, skin care products, perfumes, etc. The brand's fashion design has elegant, simple and exquisite styles. In the 1940s, it successfully promoted the "tie-tied" women's clothing to a simple and comfortable design. In addition to fashion, Chanel also launched the ChanelNo 5 perfume in 1921. The No.5 perfume bottle, which was spokesperson for actress Nicole Kidman, is a glass bottle with a very Art Deco flavor. Chanel No.5 is the first perfume in history named after a designer. The "Double C" logo also makes this bottle of perfume a profitable product in Chanel's history, and it has been popular on Hengyuan's time corridor. It is still a key product recommendation on Chanel's official website. After Chanel's death, he was taken over by design genius KARL LAGERFELD since 1983. Since 1983, he has been Chanel's chief designer, pushing Chanel's fashion to another peak. Karl Lagerfell has a free, arbitrary and relaxed design mentality. He always unifies the two opposing works of art in the design, both unrestrained and dignified, both the romance and humor of the French and the German. rigor and sophistication of style. He does not have the unchanging styling lines and preferential colors, but he can understand the authentic style of "Chanel" from beginning to end from his design.
CHANEL TRADING (CHINA) CO., LTD.
In 1910, Gabrielle Chanel opened his first milliner's hat shop at 21 Conponnet Street in Paris, making hats under the name of "Chanel Fashion". Her design was favored by French actresses at that time and also brought her a reputation. Gabrielle Chanel's simple and elegant dress style caused a sensation and quickly became popular throughout Paris. In 1913, Gabriel Chanel opened a clothing store in Duvier, France and launched a sportswear series. The jersey knitted clothing she designed is revolutionary, giving women a new awareness of their bodies and changing women's lifestyles, which immediately achieved great success. Chanel brand products are of various types, including clothing, jewelry and accessories, cosmetics, skin care products, perfumes, etc. The brand's fashion design has elegant, simple and exquisite styles. In the 1940s, it successfully promoted the "tie-tied" women's clothing to a simple and comfortable design. In addition to fashion, Chanel also launched the ChanelNo 5 perfume in 1921. The No.5 perfume bottle, which was spokesperson for actress Nicole Kidman, is a glass bottle with a very Art Deco flavor. Chanel No.5 is the first perfume in history named after a designer. The "Double C" logo also makes this bottle of perfume a profitable product in Chanel's history, and it has been popular on Hengyuan's time corridor. It is still a key product recommendation on Chanel's official website. After Chanel's death, he was taken over by design genius KARL LAGERFELD since 1983. Since 1983, he has been Chanel's chief designer, pushing Chanel's fashion to another peak. Karl Lagerfell has a free, arbitrary and relaxed design mentality. He always unifies the two opposing works of art in the design, both unrestrained and dignified, both the romance and humor of the French and the German. rigor and sophistication of style. He does not have the unchanging styling lines and preferential colors, but he can understand the authentic style of "Chanel" from beginning to end from his design.
Louis Vuitton Moët Hennessy - Louis Vuitton, Société européenne (LVMH SE)
DIOR was founded in Paris in 1946 by French fashion designer Christian Dior. The brand design always maintains noble and elegant style taste, interprets fashion charm, and is confident and energetic. Dior is the perfect presentation of elegance and luxury in fashion, jewelry and watches, perfumes, makeup and skin care.
Louis Vuitton Moët Hennessy - Louis Vuitton, Société européenne (LVMH SE)
DIOR was founded in Paris in 1946 by French fashion designer Christian Dior. The brand design always maintains noble and elegant style taste, interprets fashion charm, and is confident and energetic. Dior is the perfect presentation of elegance and luxury in fashion, jewelry and watches, perfumes, makeup and skin care.
Hermès (Shanghai) Trading Co., Ltd.
Hermes was founded in Paris in 1837 and it all originated from a workshop in Paris that produces saddles and harness supplies. Through the joint efforts of six generations of the Hermes family, the Hermes Group was established. Since its establishment in 1837, Hermes has always adhered to the brand's handicraft model and humanistic values. Freedom of creation, pursuit of exquisite materials, and inheritance of exquisite craftsmanship create practical, elegant and testable objects, and also create Hermes' brand characteristics. Hermès combines traditional handicrafts with excellent raw materials to combine the past, present and future to create innovative and high-quality products. With its persistence in the roots of the brand and its continuous pursuit of "innovation" in the basic values of the brand, and inspired by the spirit of family members who have made a brilliant history, Hermes continues to develop its steadily. Today, Hermes has a total of 17 product series: horse harness, luggage, scarves, women's clothing, men's clothing, perfume, watches, small leather goods, hats, belts, shoes, gloves, enamel jewelry, home life series, interior decoration design Series, dining porcelain and jewelry. As a family business, Hermes adheres to the business philosophy of independence and social responsibility, insists on focusing on production in France, maintaining it within 60 production and training sites, and at the same time develops a global network, covering 45 countries and 294 specialty stores.
Hermès (Shanghai) Trading Co., Ltd.
Hermes was founded in Paris in 1837 and it all originated from a workshop in Paris that produces saddles and harness supplies. Through the joint efforts of six generations of the Hermes family, the Hermes Group was established. Since its establishment in 1837, Hermes has always adhered to the brand's handicraft model and humanistic values. Freedom of creation, pursuit of exquisite materials, and inheritance of exquisite craftsmanship create practical, elegant and testable objects, and also create Hermes' brand characteristics. Hermès combines traditional handicrafts with excellent raw materials to combine the past, present and future to create innovative and high-quality products. With its persistence in the roots of the brand and its continuous pursuit of "innovation" in the basic values of the brand, and inspired by the spirit of family members who have made a brilliant history, Hermes continues to develop its steadily. Today, Hermes has a total of 17 product series: horse harness, luggage, scarves, women's clothing, men's clothing, perfume, watches, small leather goods, hats, belts, shoes, gloves, enamel jewelry, home life series, interior decoration design Series, dining porcelain and jewelry. As a family business, Hermes adheres to the business philosophy of independence and social responsibility, insists on focusing on production in France, maintaining it within 60 production and training sites, and at the same time develops a global network, covering 45 countries and 294 specialty stores.
L'Oréal (China) Co., Ltd.
Armani was founded in Milan, Italy in 1975 by fashion design master Giorgio Armani. He is famous for his use of new fabrics and excellent production. The Armani brand logo is made of an eagle looking to the right. After Mr. Armani's great success in the field of clothing, he applied the concept of high-end customization to the beauty field that originally belonged to fast-moving consumer goods, making every beauty product a timeless work of art. Today, the meaning of “wearing Armani” has successfully extended to the fields of skin care, makeup and perfume. Since its establishment in 2000, it has gained enthusiastic support from world celebrities and professional makeup artists around the world in a very short time, and has become a favorite of celebrities and fashionists. The Armani Perfume Series is a fragrance series that inherits the essence of high-end customization. At first it was a personal perfume made by Mr. Armani himself, but later because of the enthusiasm of his friends, he decided to share it with the world. The Armani star perfume series also has many classic works. Among them, the classic men's fragrance - ACQUA DI GIO Armani love men's perfume, conveying the purity of man and nature; there is also the women's fragrance - ACQUA DI GIOIA Armani new love women's perfume and CODE mark women's perfume, exuding irresistible Armani classic feminine charm. "Pink Wardrobe" is a general term for all Armani's base products. It is a high-end customization for face skin by Armani, just like the wardrobe carefully selected by European and American celebrities when they are dressed. Brand users choose products according to different skin types, and cleverly match them with different time and social occasions. They can be as charming as international celebrities on the Oscar red carpet, and show the charm of Armani stars in every move. . In 1989, L'Oreal signed a licensing agreement with Giorgio Armani, allowing L'Oreal to promote the brand in the fashion industry.
L'Oréal (China) Co., Ltd.
Armani was founded in Milan, Italy in 1975 by fashion design master Giorgio Armani. He is famous for his use of new fabrics and excellent production. The Armani brand logo is made of an eagle looking to the right. After Mr. Armani's great success in the field of clothing, he applied the concept of high-end customization to the beauty field that originally belonged to fast-moving consumer goods, making every beauty product a timeless work of art. Today, the meaning of “wearing Armani” has successfully extended to the fields of skin care, makeup and perfume. Since its establishment in 2000, it has gained enthusiastic support from world celebrities and professional makeup artists around the world in a very short time, and has become a favorite of celebrities and fashionists. The Armani Perfume Series is a fragrance series that inherits the essence of high-end customization. At first it was a personal perfume made by Mr. Armani himself, but later because of the enthusiasm of his friends, he decided to share it with the world. The Armani star perfume series also has many classic works. Among them, the classic men's fragrance - ACQUA DI GIO Armani love men's perfume, conveying the purity of man and nature; there is also the women's fragrance - ACQUA DI GIOIA Armani new love women's perfume and CODE mark women's perfume, exuding irresistible Armani classic feminine charm. "Pink Wardrobe" is a general term for all Armani's base products. It is a high-end customization for face skin by Armani, just like the wardrobe carefully selected by European and American celebrities when they are dressed. Brand users choose products according to different skin types, and cleverly match them with different time and social occasions. They can be as charming as international celebrities on the Oscar red carpet, and show the charm of Armani stars in every move. . In 1989, L'Oreal signed a licensing agreement with Giorgio Armani, allowing L'Oreal to promote the brand in the fashion industry.
Versace (China) Commercial Co., Ltd.
Versace is one of the most well-known brands in the world. The luxury brand was founded in 1978 by Gianni Versace and immediately became a leader in fashion and culture. Thanks to Donatella Versace’s creative vision and the leadership of Emmanuel Gintzburger, the brand continues to remain unwaveringly ahead. Versace's energy comes from the bold collision of its unruly style: the tension between classical and modern, the juxtaposition of Italian tradition and cutting-edge innovation, the mix of rock music and royal aesthetics, the collision of ancient myths and celebrity culture. Whether it is the current iconic design, the image that leads the world's fashion, or the real fashion moments, the inheritance and innovation of Italian craftsmanship, they are all expressing the creative culture shaped by this unique fusion method. Versace's name represents a lifestyle and attitude that celebrates the uniqueness of everyone and the ultimate freedom and power that is gained by being yourself. Versace's lifestyle products include women's, men's and children's ready-to-wear, shoes, bags and accessories, Atelier Versace high-end fashion, glasses, perfumes, watches, Palazzo Versace, Versace Home home products and Versace Jeans Couture teenagers collection. Versace has 230 boutiques and 638 authorized stores worldwide.
Versace (China) Commercial Co., Ltd.
Versace is one of the most well-known brands in the world. The luxury brand was founded in 1978 by Gianni Versace and immediately became a leader in fashion and culture. Thanks to Donatella Versace’s creative vision and the leadership of Emmanuel Gintzburger, the brand continues to remain unwaveringly ahead. Versace's energy comes from the bold collision of its unruly style: the tension between classical and modern, the juxtaposition of Italian tradition and cutting-edge innovation, the mix of rock music and royal aesthetics, the collision of ancient myths and celebrity culture. Whether it is the current iconic design, the image that leads the world's fashion, or the real fashion moments, the inheritance and innovation of Italian craftsmanship, they are all expressing the creative culture shaped by this unique fusion method. Versace's name represents a lifestyle and attitude that celebrates the uniqueness of everyone and the ultimate freedom and power that is gained by being yourself. Versace's lifestyle products include women's, men's and children's ready-to-wear, shoes, bags and accessories, Atelier Versace high-end fashion, glasses, perfumes, watches, Palazzo Versace, Versace Home home products and Versace Jeans Couture teenagers collection. Versace has 230 boutiques and 638 authorized stores worldwide.
Coty (China) Investment Co., Ltd.
Calvin Klein is a global fashion and lifestyle brand. It was founded in New York, USA in 1968. It advocates bold and avant-garde concepts and sexy minimalist aesthetics. For 50 years, we have been constantly seeking a unique consumer experience, while igniting the senses with impactful vision and eye-catching designs. From clothing, accessories, underwear, perfume to household items, its outstanding designs and advertisements give people a new, bold and new impression, while mixing American freedom and sexy. Calvin Klein is a global fashion brand that demonstrates bold and enterprising philosophy, with sexy and minimalist styles that people are familiar with. "ignite" consumers' passion through sexy images and shocking designs. For 50 years, Calvin Klein has faced the pressure of competition, is committed to innovation, created unexpected design myths, and continuously catalyzed cultural development. Calvin Klein believes in a culture that inspires exploration and bold thinking, and is committed to using positive energy to influence the world. Calvin Klein guides the public and ignites passion; Calvin Klein adheres to sincerity and advocates personality. In 1986, Calvin Klein and business partner Barry Schwartz jointly founded the brand. The brand has become a well-known figure in the international fashion industry with its neat aesthetic and innovative design. In 2015, Calvin Klein's global retail sales exceeded US$8 billion, covering (more than) 110 countries around the world. Calvin Klein employs more than 10,000 people worldwide. In 2003, the company was acquired by PVH Corp, one of the world's well-known clothing companies. PVH Corp. Pengweiqi Commercial (Shanghai) Co., Ltd. owns and operates major global brands of Calvin Klein, and is one of the world's well-known clothing companies. The brands sell multiple products, including Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga. As well as agent brands include Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
Coty (China) Investment Co., Ltd.
Calvin Klein is a global fashion and lifestyle brand. It was founded in New York, USA in 1968. It advocates bold and avant-garde concepts and sexy minimalist aesthetics. For 50 years, we have been constantly seeking a unique consumer experience, while igniting the senses with impactful vision and eye-catching designs. From clothing, accessories, underwear, perfume to household items, its outstanding designs and advertisements give people a new, bold and new impression, while mixing American freedom and sexy. Calvin Klein is a global fashion brand that demonstrates bold and enterprising philosophy, with sexy and minimalist styles that people are familiar with. "ignite" consumers' passion through sexy images and shocking designs. For 50 years, Calvin Klein has faced the pressure of competition, is committed to innovation, created unexpected design myths, and continuously catalyzed cultural development. Calvin Klein believes in a culture that inspires exploration and bold thinking, and is committed to using positive energy to influence the world. Calvin Klein guides the public and ignites passion; Calvin Klein adheres to sincerity and advocates personality. In 1986, Calvin Klein and business partner Barry Schwartz jointly founded the brand. The brand has become a well-known figure in the international fashion industry with its neat aesthetic and innovative design. In 2015, Calvin Klein's global retail sales exceeded US$8 billion, covering (more than) 110 countries around the world. Calvin Klein employs more than 10,000 people worldwide. In 2003, the company was acquired by PVH Corp, one of the world's well-known clothing companies. PVH Corp. Pengweiqi Commercial (Shanghai) Co., Ltd. owns and operates major global brands of Calvin Klein, and is one of the world's well-known clothing companies. The brands sell multiple products, including Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga. As well as agent brands include Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
Gucci, founded in Florence in 1921, is one of the world's boutique brands. It is famous for its unique creativity and innovation, as well as its exquisite Italian craftsmanship. Gucci is affiliated to Kering, a global high-end boutique group, and owns a series of well-known brands such as fashion, leather goods, jewelry and watches. With its brand image as "the symbol of identity and wealth", it has become a consumer darling in the upper class. It has always been favored by business people, and it is fashionable and elegant. Product Features The polished appearance creates a gucci nostalgic product, which interprets a unique handmade quality that enhances a new personal touch. This new washed backpack combines the innovative expertise of masters of artisans to give each product a unique look that comes to life. Make your favorite accessories a timeless and precious heirloom by customizing the golden acronym on your backpack. Paired letter G The trademark pattern with paired letters G and the eye-catching red and green appear in GUCCI products such as briefcases, handbags, wallets, etc., which is also the classic logo design of GUCCI earlier.
Kering Group
Gucci, founded in Florence in 1921, is one of the world's boutique brands. It is famous for its unique creativity and innovation, as well as its exquisite Italian craftsmanship. Gucci is affiliated to Kering, a global high-end boutique group, and owns a series of well-known brands such as fashion, leather goods, jewelry and watches. With its brand image as "the symbol of identity and wealth", it has become a consumer darling in the upper class. It has always been favored by business people, and it is fashionable and elegant. Product Features The polished appearance creates a gucci nostalgic product, which interprets a unique handmade quality that enhances a new personal touch. This new washed backpack combines the innovative expertise of masters of artisans to give each product a unique look that comes to life. Make your favorite accessories a timeless and precious heirloom by customizing the golden acronym on your backpack. Paired letter G The trademark pattern with paired letters G and the eye-catching red and green appear in GUCCI products such as briefcases, handbags, wallets, etc., which is also the classic logo design of GUCCI earlier.
Bulgari Commercial (Shanghai) Co., Ltd.
In 1884, the talented Greek silversmith Sotirio Bulgari founded BVLGARI in Rome. With her exquisite craftsmanship and luxurious jewellery works, the brand quickly gained fame in Italy. He then opened a boutique store on Via Sistina, and then opened new stores on Via Condotti and other tourist attractions. When Sotirio's sons Giorgio and Costantino assisted with family affairs, they believed that family businesses could make the most of their experience in silver making and focus on the field of jewelry. The high-end jewelry works of the early 1920s still reflect the strong French traditional academy design philosophy, combining platinum, diamonds and geometrically stylized art deco design. Since the 1940s, the true BVLGARI Bulgari Italian style began to sprout, combining dazzling gold with the elegant stance of Serpenti jewelry works. In the mid-1950s, BVLGARI further introduced the bold color scheme of colored gemstones into jewelry design. Drawing inspiration from the circular vaults of Roman buildings, cabochons have become the brand’s iconic element, highlighting the bright and bright color matching of the gemstones. During the booming "Dolce Vita", the brand boutiques on Condoti Avenue became a popular gathering place for movie stars and socialites, and the brand's international popularity expanded. With the help of waves of development, the brand began to expand its business in Europe and the United States in the early 1970s. The third generation of BVLGARI family has injected unique innovative elements into the brand, from Far Eastern art to Pop Art, constantly absorbing many sources of inspiration to cater to the vibrant aesthetic taste of modern women. With its design philosophy, BVLGARI BVLGARI watches immediately became an innovative classic once they were released. In the 1980s and 1990s, BVLGARI was enterprising and constantly innovated, and launched jewelry works suitable for wearing all day, with diverse styles. Modular jewelry better meets the different needs of women: based on a single element with a strong sense of design, paired with a variety of precious materials, from hematite to coral, from steel to pavé diamonds, a variety of options, Your combination. With its outstanding innovative talents, non-traditional materials are used in the production of jewelry and watches, challenging precision craftsmanship: stainless steel, ceramics, silk and wood continue to break through the boundaries of luxury goods, giving the work an excellent appearance and a pleasant texture. Like the second layer of skin, it feels comfortable to touch. For decades, BVLGARI has condensed the iconic and unique style with rich color combinations, exquisite appearance design and rigorous pattern matching, paying tribute to the brand's profound Roman foundation. BVLGARI not only focuses on the inheritance and inheritance of cultural traditions, but innovation has also become the decisive force for the continuous development of the brand and keeping pace with the times. BVLGARI once again interprets jewelry design with an innovative attitude, setting off a new fashion trend and becoming a model of modern design. In 2011, Bulgari was included in the French luxury giant LVMH Group, injecting more vivid atmosphere into Bulgari.
Bulgari Commercial (Shanghai) Co., Ltd.
In 1884, the talented Greek silversmith Sotirio Bulgari founded BVLGARI in Rome. With her exquisite craftsmanship and luxurious jewellery works, the brand quickly gained fame in Italy. He then opened a boutique store on Via Sistina, and then opened new stores on Via Condotti and other tourist attractions. When Sotirio's sons Giorgio and Costantino assisted with family affairs, they believed that family businesses could make the most of their experience in silver making and focus on the field of jewelry. The high-end jewelry works of the early 1920s still reflect the strong French traditional academy design philosophy, combining platinum, diamonds and geometrically stylized art deco design. Since the 1940s, the true BVLGARI Bulgari Italian style began to sprout, combining dazzling gold with the elegant stance of Serpenti jewelry works. In the mid-1950s, BVLGARI further introduced the bold color scheme of colored gemstones into jewelry design. Drawing inspiration from the circular vaults of Roman buildings, cabochons have become the brand’s iconic element, highlighting the bright and bright color matching of the gemstones. During the booming "Dolce Vita", the brand boutiques on Condoti Avenue became a popular gathering place for movie stars and socialites, and the brand's international popularity expanded. With the help of waves of development, the brand began to expand its business in Europe and the United States in the early 1970s. The third generation of BVLGARI family has injected unique innovative elements into the brand, from Far Eastern art to Pop Art, constantly absorbing many sources of inspiration to cater to the vibrant aesthetic taste of modern women. With its design philosophy, BVLGARI BVLGARI watches immediately became an innovative classic once they were released. In the 1980s and 1990s, BVLGARI was enterprising and constantly innovated, and launched jewelry works suitable for wearing all day, with diverse styles. Modular jewelry better meets the different needs of women: based on a single element with a strong sense of design, paired with a variety of precious materials, from hematite to coral, from steel to pavé diamonds, a variety of options, Your combination. With its outstanding innovative talents, non-traditional materials are used in the production of jewelry and watches, challenging precision craftsmanship: stainless steel, ceramics, silk and wood continue to break through the boundaries of luxury goods, giving the work an excellent appearance and a pleasant texture. Like the second layer of skin, it feels comfortable to touch. For decades, BVLGARI has condensed the iconic and unique style with rich color combinations, exquisite appearance design and rigorous pattern matching, paying tribute to the brand's profound Roman foundation. BVLGARI not only focuses on the inheritance and inheritance of cultural traditions, but innovation has also become the decisive force for the continuous development of the brand and keeping pace with the times. BVLGARI once again interprets jewelry design with an innovative attitude, setting off a new fashion trend and becoming a model of modern design. In 2011, Bulgari was included in the French luxury giant LVMH Group, injecting more vivid atmosphere into Bulgari.
Burberry (Shanghai) Trading Co., Ltd.
BURBERRY was founded in 1856 by British Thomas Burberry. Burberry became synonymous with classic plaid patterns, unique fabric functions and generous and elegant tailoring, and became the conscription of the British army in "World War" and the royal brand of the British royal family. , in the dictionary, Burberry is even used to represent the raincoat. After a hundred years, Burberry once again became a popular fashion brand and was favored by consumers of all ages. Fashion celebrities such as Sharon Stone, Madonna, and Hot Girl Victoria have also begun to be keen on Burberry. In the late 1990s, the fashion industry started to blaz on brand rebirth, and Burberry also began to seek breakthroughs in the general environment. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and invited Roberto Menichetti and Christopher Bailey to serve as design directors. In addition to embracing the philosophy of his predecessors, he reinterpreted Burberry's new philosophy of motivation through his unique design thinking. ;Not only that, the well-known photographer Mario Testino also took charge of Burberry's fashion advertisements, and paired it with supermodels Stella Tennant and Kate Moss, which indeed won many praises in one fell swoop, making the world's attention turn to Burberry again! In addition to traditional clothing, in response to the arrival of the diverse era, Burberry also extended its design tentacles to other fields, injected classic elements into it, and launched related products, allowing the traditional British noble personality and taste of life to continue to extend it and gain a brand new life. .
Burberry (Shanghai) Trading Co., Ltd.
BURBERRY was founded in 1856 by British Thomas Burberry. Burberry became synonymous with classic plaid patterns, unique fabric functions and generous and elegant tailoring, and became the conscription of the British army in "World War" and the royal brand of the British royal family. , in the dictionary, Burberry is even used to represent the raincoat. After a hundred years, Burberry once again became a popular fashion brand and was favored by consumers of all ages. Fashion celebrities such as Sharon Stone, Madonna, and Hot Girl Victoria have also begun to be keen on Burberry. In the late 1990s, the fashion industry started to blaz on brand rebirth, and Burberry also began to seek breakthroughs in the general environment. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and invited Roberto Menichetti and Christopher Bailey to serve as design directors. In addition to embracing the philosophy of his predecessors, he reinterpreted Burberry's new philosophy of motivation through his unique design thinking. ;Not only that, the well-known photographer Mario Testino also took charge of Burberry's fashion advertisements, and paired it with supermodels Stella Tennant and Kate Moss, which indeed won many praises in one fell swoop, making the world's attention turn to Burberry again! In addition to traditional clothing, in response to the arrival of the diverse era, Burberry also extended its design tentacles to other fields, injected classic elements into it, and launched related products, allowing the traditional British noble personality and taste of life to continue to extend it and gain a brand new life. .
Hugo Boss (Shanghai) Trading Co., Ltd.
Hugo Boss originated in Germany in 1923 and started with the production of work clothes, waterproof suits, raincoats and uniforms. Its design and image began to be very masculine, starting with men's clothing with a calm style, and it was not until 1972 that it officially entered the fashion industry. The style of HUGO BOSS is based on the traditional European image and has a strong German atmosphere. It never goes with the flow, its design is restrained and elegant, without pretentious details, and without extra accessories, but it pays attention to social recognition. HUGO BOSS has opened specialty stores in more than 100 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxurious temperament. In addition to men's clothing, HUGO BOSS has also developed a women's clothing series. The brand's glasses, perfumes, watches, shoes and leather goods have also won the market recognition for its excellent quality.
Hugo Boss (Shanghai) Trading Co., Ltd.
Hugo Boss originated in Germany in 1923 and started with the production of work clothes, waterproof suits, raincoats and uniforms. Its design and image began to be very masculine, starting with men's clothing with a calm style, and it was not until 1972 that it officially entered the fashion industry. The style of HUGO BOSS is based on the traditional European image and has a strong German atmosphere. It never goes with the flow, its design is restrained and elegant, without pretentious details, and without extra accessories, but it pays attention to social recognition. HUGO BOSS has opened specialty stores in more than 100 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxurious temperament. In addition to men's clothing, HUGO BOSS has also developed a women's clothing series. The brand's glasses, perfumes, watches, shoes and leather goods have also won the market recognition for its excellent quality.
Mentholatum (China) Cosmetics Sales Co., Ltd.
The Jieshipai brand was launched by Mandom, Inc., Ltd. in Japan in July 1978. It focuses on hair styling/styling, facial care, and body care series products, and is designed to meet young men's pursuit of beauty and hair salons. A male cosmetic brand designed for fashion needs. Now marketing is carried out in various countries with the Asia region as the center. Since the founding of the brand, it has adhered to the belief of "grasping the pulse of the times and leading the fashion trend of men's cosmetics", and has a wide variety and a complete variety to meet the needs and changes in the image of young men. To this end, Jieshipai has always maintained its position as the "leader of men's fashion cosmetics" and has set a classic trend vane for young fashionable men around the world. There are nearly 100 varieties of hair paste, hair dye, facial and body care products, cologne perfume, etc.
Mentholatum (China) Cosmetics Sales Co., Ltd.
The Jieshipai brand was launched by Mandom, Inc., Ltd. in Japan in July 1978. It focuses on hair styling/styling, facial care, and body care series products, and is designed to meet young men's pursuit of beauty and hair salons. A male cosmetic brand designed for fashion needs. Now marketing is carried out in various countries with the Asia region as the center. Since the founding of the brand, it has adhered to the belief of "grasping the pulse of the times and leading the fashion trend of men's cosmetics", and has a wide variety and a complete variety to meet the needs and changes in the image of young men. To this end, Jieshipai has always maintained its position as the "leader of men's fashion cosmetics" and has set a classic trend vane for young fashionable men around the world. There are nearly 100 varieties of hair paste, hair dye, facial and body care products, cologne perfume, etc.
Shenzhen RENRAN Cosmetics Co., Ltd.
"Liran" was founded in 2019 and is positioned as a comprehensive personal care brand for contemporary men. By focusing on the gender differences between men, we target the causes and intervention paths of men's skin problems, and customize truly effective care products for men, with product lines covering Skin care, skin care, wash care, fragrance, and facial consolidation. Li Ran worked with 50 experts in biology, dermatology, clinical medicine, advanced materials science and other fields to establish the "Li Ran Men's Nursing Research Expert Group" to create basic research and evaluation standards for men's skin, and to agree on the causes and interventions of male skin problems. The path confirms that there are significant gender differences in male skin. Riran has released the "White Paper on Men's Skin Health Care" with basic research as the core. To target the biological pathways and problem targets of key skin problems in men, we analyze specific problem targets through bioinformatics AI tools, develop and match corresponding functional actives, and finally obtain formulas and products that can effectively solve male-related skin problems.
Shenzhen RENRAN Cosmetics Co., Ltd.
"Liran" was founded in 2019 and is positioned as a comprehensive personal care brand for contemporary men. By focusing on the gender differences between men, we target the causes and intervention paths of men's skin problems, and customize truly effective care products for men, with product lines covering Skin care, skin care, wash care, fragrance, and facial consolidation. Li Ran worked with 50 experts in biology, dermatology, clinical medicine, advanced materials science and other fields to establish the "Li Ran Men's Nursing Research Expert Group" to create basic research and evaluation standards for men's skin, and to agree on the causes and interventions of male skin problems. The path confirms that there are significant gender differences in male skin. Riran has released the "White Paper on Men's Skin Health Care" with basic research as the core. To target the biological pathways and problem targets of key skin problems in men, we analyze specific problem targets through bioinformatics AI tools, develop and match corresponding functional actives, and finally obtain formulas and products that can effectively solve male-related skin problems.
Zegna (China) Corporate Management Co., Ltd.
In 1910, Ermenegildo Zegna started her own company in the small town of Trivero, a small Italian town in northern Italy with a dream of creating exquisite fabrics. Today, the Zenia Group has grown into one of Italy's well-known and dynamic family businesses. The vertically integrated global company is now managed by a third-generation successor, with Gildo as CEO, Paolo as chairman, and Anna as president of the Zegna Foundation. Today, the fourth generation of successors has entered the company and continues to innovate. Jenia, which originated from a high-quality fabric manufacturer, has gradually transformed into a high-end men's ready-to-wear brand. Every generation of the Zenia family works tirelessly to inherit the philosophy of the founder of the brand. In 1980, Zenia opened a boutique in Paris and then opened branches in London and Milan. In 1991, Zenia opened a boutique store in Beijing, becoming a luxury men's clothing brand that opened boutique stores in China earlier, continuing the entrepreneurial spirit of the brand founder. To this day, Zenia has become a global luxury men's clothing brand, with its retail network covering more than 100 countries around the world and covering more than 500 boutique stores. By adopting a verticalization strategy, Jenia has successfully accelerated the pace of global expansion. By acquiring Achill Ranch in Australia, the integrated production of merino wool from flocks to boutiques has been achieved, and an integrated supply chain has been successfully built.
Zegna (China) Corporate Management Co., Ltd.
In 1910, Ermenegildo Zegna started her own company in the small town of Trivero, a small Italian town in northern Italy with a dream of creating exquisite fabrics. Today, the Zenia Group has grown into one of Italy's well-known and dynamic family businesses. The vertically integrated global company is now managed by a third-generation successor, with Gildo as CEO, Paolo as chairman, and Anna as president of the Zegna Foundation. Today, the fourth generation of successors has entered the company and continues to innovate. Jenia, which originated from a high-quality fabric manufacturer, has gradually transformed into a high-end men's ready-to-wear brand. Every generation of the Zenia family works tirelessly to inherit the philosophy of the founder of the brand. In 1980, Zenia opened a boutique in Paris and then opened branches in London and Milan. In 1991, Zenia opened a boutique store in Beijing, becoming a luxury men's clothing brand that opened boutique stores in China earlier, continuing the entrepreneurial spirit of the brand founder. To this day, Zenia has become a global luxury men's clothing brand, with its retail network covering more than 100 countries around the world and covering more than 500 boutique stores. By adopting a verticalization strategy, Jenia has successfully accelerated the pace of global expansion. By acquiring Achill Ranch in Australia, the integrated production of merino wool from flocks to boutiques has been achieved, and an integrated supply chain has been successfully built.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Wipro Unza (Guangdong) Daily Necessities Co., Ltd.
Romano is a professional men's care brand under the Weibuluanshe Group. It is a leader in shower gel, shampoo and pearlescent dew in many Southeast Asian countries and in South China. It is also a global men's daily fragrance brand. Its core consumers are modern, active and fashionable urban handsome men and successful people who pursue personal taste and pay attention to the quality of life. Romano products have a unique fragrance as the core selling point. At the same time, they have carefully designed a variety of fragrances and formulas with different styles to suit the preferences of different men. Romano always follows the high-quality product route and establishes strategic partnerships with international fragrance suppliers. He only uses raw materials provided by international suppliers. He strives to produce unique fragrance and lasting fragrance, which is preferred by many consumers. . Romano has created a professional men's care brand and produces high-quality and high-standard professional care products. The product line includes: shower gel, shampoo, body lotion, body spray, bead removal, soap, facial cleanser, etc. Charm is the label of every Romano man. Romano’s brand logo “Real Man Charm” is closely linked to Italian culture, highlighting the unique Italian sentiment and having an international fashion atmosphere! The product takes the unique men's fragrance as its core selling point. At the same time, it has carefully designed a variety of fragrances and formulas with different styles to suit different personalities and release your true manly charm!
Wipro Unza (Guangdong) Daily Necessities Co., Ltd.
Romano is a professional men's care brand under the Weibuluanshe Group. It is a leader in shower gel, shampoo and pearlescent dew in many Southeast Asian countries and in South China. It is also a global men's daily fragrance brand. Its core consumers are modern, active and fashionable urban handsome men and successful people who pursue personal taste and pay attention to the quality of life. Romano products have a unique fragrance as the core selling point. At the same time, they have carefully designed a variety of fragrances and formulas with different styles to suit the preferences of different men. Romano always follows the high-quality product route and establishes strategic partnerships with international fragrance suppliers. He only uses raw materials provided by international suppliers. He strives to produce unique fragrance and lasting fragrance, which is preferred by many consumers. . Romano has created a professional men's care brand and produces high-quality and high-standard professional care products. The product line includes: shower gel, shampoo, body lotion, body spray, bead removal, soap, facial cleanser, etc. Charm is the label of every Romano man. Romano’s brand logo “Real Man Charm” is closely linked to Italian culture, highlighting the unique Italian sentiment and having an international fashion atmosphere! The product takes the unique men's fragrance as its core selling point. At the same time, it has carefully designed a variety of fragrances and formulas with different styles to suit different personalities and release your true manly charm!
YSL is famous for its distinctive fragrances that embody the essence of Parisian chic and allure.
Kering
YSL is famous for its distinctive fragrances that embody the essence of Parisian chic and allure.
Ferragamo Fashion Business (Shanghai) Co., Ltd.
Beginning in 1927, it is an internationally renowned luxury brand made in Italy, an international high-end handmade shoe brand that values both practicality and style, and is a well-known global luxury industry company. Salvatore Ferragamo Company was founded in 1927 and is an internationally renowned Italian brand. Currently, Salvatore Ferragamo is a designer, manufacturer and seller of high-end shoes, leather goods, accessories, perfumes and men's and women's clothing. The Ferragamo brand combines the creativity, innovative style and exquisite quality of classic and outstanding shoemaking craftsmanship into its own shoemaking skills. Ferragamo's shoes, clothes and even scarves all exudes a luxurious and elegant style, but no matter how endless his design concepts are, he always believes in the importance of both practicality and style, which is particularly significant in shoe design. Salvatore Ferragamo, the king of shoes, has been established since the founding of the brand of the same name in 1927. Although it has experienced the global economic recession and World War II, it still stands firm and has become a timeless classic today. Fashion brand representative. Born in Bonito, a small town in Naples, southern Italy, Salvatore Ferragamo, has 14 brothers and sisters in his family. Although Salvatore dropped out of school at the age of nine, he dreamed of becoming a shoemaker since childhood. He was 11 years old. Bento was an apprentice of a shoemaker and opened a shop at the age of 13 to play the overture for his shoe industry legend. Later, Salvatore Ferragamo went to Santa Barbara, California to open a shoe repair shop and designed the shoes used in movies, which made his name begin to spread to the celebrity world. At that time, Salvatore Ferragamo went to the University of Los Angeles to study human anatomy, striving to make high-quality shoes. In 1923, he opened the "Hollywood Boot Shop" in Hollywood and collaborated with many film producers, making Salvatore Ferragamo's name more widely known. In 1927, Salvatore returned to Italy and opened a store in Florence. Salvatore Ferragamo's success lies in his persistence in product quality. Even today's mechanized production process, all products are hand-sewn, and each technician is only responsible for one process. In 1951, Salvatore Ferragamo completed a fashion show. Nine years later, Salvatore passed away. His wife Wanda Miletti took over the business with six children, expanding Ferragamo to men's and women's fashion, handbags, scarves, tie, perfume series, etc., and developing into a "Dressed From Head To Foot" fashion brand. Later, Salvatore Ferragamo developed into a fashion group, gaining control of French fashion brand Emanuel Ungaro in 1996, and in 1997, it cooperated with BVLGARI to develop aromatherapy and cosmetics. In 1998, Ferragamo cooperated with Luxottica to launch the glasses series, which diversified Salvatore Ferragamo's business. In 1998, Salvatore Ferragamo began to hold the World Youth Shoe Design Selection Competition, encouraging young students who are interested in shoe design and hope to use this competition to inspire them to continue to work towards the design direction. In 2002, in order to pay tribute to the World Cup, Salvatore Ferragamo produced limited edition commemorative products for football fans to collect and collect. In the same year, former Armani young designer Graeme Black joined Ferragamo, making Ferragamo's fashion series become more youthful and fashionable. He changed the brand style and injected youthful vitality into the classic Ferragamo and brought a new beginning. For example, the 2006 Spring and Summer series is based on the ocean as the theme, and the new color tones and design are based on relaxed and pleasant feelings, creating a fresh artistic conception. Starting with the shoes used to design movies in the United States, Ferragamo's name has an inseparable relationship with the film circle. Ferragamo is passionate about making shoes for celebrities around the world. The name Ferragamo has been on the rise and often leads the trend to expand enterprises to other regions. For example, when South Korea's economy was sluggish in the 1990s, it entered the Korean market; when the mainland opened in 1994, it entered China; and in 1997, Asian Finance During the storm, he entered Malaysia more boldly. In fact, Ferragamo has been spared no effort in the development and promotion of the shoe industry. Salvatore Ferragamo not only hopes to pass on his knowledge and experience in shoemaking to his family and business, but also hopes to share his passion for shoes with the world.
Ferragamo Fashion Business (Shanghai) Co., Ltd.
Beginning in 1927, it is an internationally renowned luxury brand made in Italy, an international high-end handmade shoe brand that values both practicality and style, and is a well-known global luxury industry company. Salvatore Ferragamo Company was founded in 1927 and is an internationally renowned Italian brand. Currently, Salvatore Ferragamo is a designer, manufacturer and seller of high-end shoes, leather goods, accessories, perfumes and men's and women's clothing. The Ferragamo brand combines the creativity, innovative style and exquisite quality of classic and outstanding shoemaking craftsmanship into its own shoemaking skills. Ferragamo's shoes, clothes and even scarves all exudes a luxurious and elegant style, but no matter how endless his design concepts are, he always believes in the importance of both practicality and style, which is particularly significant in shoe design. Salvatore Ferragamo, the king of shoes, has been established since the founding of the brand of the same name in 1927. Although it has experienced the global economic recession and World War II, it still stands firm and has become a timeless classic today. Fashion brand representative. Born in Bonito, a small town in Naples, southern Italy, Salvatore Ferragamo, has 14 brothers and sisters in his family. Although Salvatore dropped out of school at the age of nine, he dreamed of becoming a shoemaker since childhood. He was 11 years old. Bento was an apprentice of a shoemaker and opened a shop at the age of 13 to play the overture for his shoe industry legend. Later, Salvatore Ferragamo went to Santa Barbara, California to open a shoe repair shop and designed the shoes used in movies, which made his name begin to spread to the celebrity world. At that time, Salvatore Ferragamo went to the University of Los Angeles to study human anatomy, striving to make high-quality shoes. In 1923, he opened the "Hollywood Boot Shop" in Hollywood and collaborated with many film producers, making Salvatore Ferragamo's name more widely known. In 1927, Salvatore returned to Italy and opened a store in Florence. Salvatore Ferragamo's success lies in his persistence in product quality. Even today's mechanized production process, all products are hand-sewn, and each technician is only responsible for one process. In 1951, Salvatore Ferragamo completed a fashion show. Nine years later, Salvatore passed away. His wife Wanda Miletti took over the business with six children, expanding Ferragamo to men's and women's fashion, handbags, scarves, tie, perfume series, etc., and developing into a "Dressed From Head To Foot" fashion brand. Later, Salvatore Ferragamo developed into a fashion group, gaining control of French fashion brand Emanuel Ungaro in 1996, and in 1997, it cooperated with BVLGARI to develop aromatherapy and cosmetics. In 1998, Ferragamo cooperated with Luxottica to launch the glasses series, which diversified Salvatore Ferragamo's business. In 1998, Salvatore Ferragamo began to hold the World Youth Shoe Design Selection Competition, encouraging young students who are interested in shoe design and hope to use this competition to inspire them to continue to work towards the design direction. In 2002, in order to pay tribute to the World Cup, Salvatore Ferragamo produced limited edition commemorative products for football fans to collect and collect. In the same year, former Armani young designer Graeme Black joined Ferragamo, making Ferragamo's fashion series become more youthful and fashionable. He changed the brand style and injected youthful vitality into the classic Ferragamo and brought a new beginning. For example, the 2006 Spring and Summer series is based on the ocean as the theme, and the new color tones and design are based on relaxed and pleasant feelings, creating a fresh artistic conception. Starting with the shoes used to design movies in the United States, Ferragamo's name has an inseparable relationship with the film circle. Ferragamo is passionate about making shoes for celebrities around the world. The name Ferragamo has been on the rise and often leads the trend to expand enterprises to other regions. For example, when South Korea's economy was sluggish in the 1990s, it entered the Korean market; when the mainland opened in 1994, it entered China; and in 1997, Asian Finance During the storm, he entered Malaysia more boldly. In fact, Ferragamo has been spared no effort in the development and promotion of the shoe industry. Salvatore Ferragamo not only hopes to pass on his knowledge and experience in shoemaking to his family and business, but also hopes to share his passion for shoes with the world.
Compagnie Financière Richemont SA
Cartier was founded in France in 1847 and became a leader in the world's jewelry, watches and accessories. He was praised by King Edward VII of England as "the jeweler of the emperor and the emperor of the jeweler". With its constantly innovative concepts and ingenious designs, it writes the history of world jewelry and watch design and production, and is praised and loved by countless royal nobles and celebrities. It is currently a subsidiary of Compagnie Financière Richemont SA. In 1904, he designed the world's first wrist watch for the pilot Albatu Santos - Cartier Santos.
Compagnie Financière Richemont SA
Cartier was founded in France in 1847 and became a leader in the world's jewelry, watches and accessories. He was praised by King Edward VII of England as "the jeweler of the emperor and the emperor of the jeweler". With its constantly innovative concepts and ingenious designs, it writes the history of world jewelry and watch design and production, and is praised and loved by countless royal nobles and celebrities. It is currently a subsidiary of Compagnie Financière Richemont SA. In 1904, he designed the world's first wrist watch for the pilot Albatu Santos - Cartier Santos.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Prada Fashion Business (Shanghai) Co., Ltd.
Since 1913, Prada has been synonymous with pioneering trends. Its wisdom combines ideas, structures and images, beyond trends. Its style is higher than the product, and transforms the concept into a universe, which has become the benchmark for daring to challenge tradition. With innovative ideas, Prada draws inspiration from non-traditional social observations and creates various elements that can surpass the trend. Style arguments stem from the passion for experimentation in various categories, and sometimes from fields such as art, film and photography, creating innovative products that interpret reality from a unique perspective. Prada actively breaks out of ideas and styles, and through the cultural liberation declaration that touches the wider field of life, its aesthetic influences generations of innovative thinking. Prada has launched a series of fashion-supervised products, turning clothing and accessories into tools to express themselves confidently, turning creativity and ideals into reality. Prada challenges preconceived aesthetic forms of society as a true portrayal: As society changes, Prada always keeps pace with the times. The essence of simple classics is that they are gradually misinterpreted and reexamined in the process of constantly pursuing new perspectives. Advanced experiments are based on values such as intuition and cultural tendencies. Conceptuality is Prada's expression of the pursuit of taste and wisdom. In each series, the same aesthetic symbols are reinterpreted through different perspectives, while innovative products also challenge materials with expertise and skills.
Prada Fashion Business (Shanghai) Co., Ltd.
Since 1913, Prada has been synonymous with pioneering trends. Its wisdom combines ideas, structures and images, beyond trends. Its style is higher than the product, and transforms the concept into a universe, which has become the benchmark for daring to challenge tradition. With innovative ideas, Prada draws inspiration from non-traditional social observations and creates various elements that can surpass the trend. Style arguments stem from the passion for experimentation in various categories, and sometimes from fields such as art, film and photography, creating innovative products that interpret reality from a unique perspective. Prada actively breaks out of ideas and styles, and through the cultural liberation declaration that touches the wider field of life, its aesthetic influences generations of innovative thinking. Prada has launched a series of fashion-supervised products, turning clothing and accessories into tools to express themselves confidently, turning creativity and ideals into reality. Prada challenges preconceived aesthetic forms of society as a true portrayal: As society changes, Prada always keeps pace with the times. The essence of simple classics is that they are gradually misinterpreted and reexamined in the process of constantly pursuing new perspectives. Advanced experiments are based on values such as intuition and cultural tendencies. Conceptuality is Prada's expression of the pursuit of taste and wisdom. In each series, the same aesthetic symbols are reinterpreted through different perspectives, while innovative products also challenge materials with expertise and skills.
